Show the Product, or Show the Value? Why It Matters More Than You Think
Stop me if you’ve heard this one before… You send your client a product idea. It’s solid. Good price, practical, fits their brand. But instead of excitement, you get silence. Or worse: “Do you have anything cheaper?” Frustrating, right? You know the product delivers...
Show the Product, or Show the Value? Why It Matters More Than You Think
Stop me if you’ve heard this one before… You send your client a product idea. It’s solid. Good price, practical, fits their brand. But instead of excitement, you get silence. Or worse: “Do you have anything cheaper?” Frustrating, right? You know the product delivers...
5 Promo Products Every Gamer Wants Now
In recent years, gaming conventions have transformed into massive hubs of innovation, drawing in passionate fans, industry leaders, and cutting-edge technology. With the gaming market booming, the right promotional products can make a lasting impression on attendees,...
February 2025 Supplier Spotlight: Simply Better—How Goldstar’s Commitment to Simplicity and Sustainability Shines Through
In a world where complexity often reigns, Goldstar® stands out by championing simplicity. Their tagline, "Simply Better," isn't just a catchy phrase—it's something they live by, a philosophy that runs through every aspect of the business, from making things simpler...
What is SAGE Workplace™?
Sometimes the way you answer a question depends upon whom you are talking to. Not that any version of the answer you provide is false, you simply know your audience well enough to emphasize what interests them or is most relevant. You strive to speak their language....
The Top 10 Coolest Products We Saw at The PPAI Expo: 2025
It's hard to believe that The PPAI Expo was already a few weeks ago. It's always nice to see old friends and make new ones, and Vegas is always a great time. But, of course, one of the best things about going to the show is getting to see all the new and innovative...
Making the Most of SAGE Client Text Messaging
SAGE users can send text messages directly from the CRM module. It’s a pretty big deal if you’re serious about mobile marketing.
Supplier Spotlight: Yorkn – Big Ideas. Bigger Hustle. Buckets of Bucket Hats.
If there’s one thing Yorkn knows how to do, it’s move. From a one-person startup in a Nova Scotia home office to a global supplier with serious range, this crew doesn’t mess around when it comes to growth—or product launches. And we’re not...
Using Promotional Products in Non-Profit Work
The role non-profit organizations play in society cannot be overstated. Churches, synagogues, temples, and mosques nurture our souls. Medical research centers save lives. Educational institutions prepare the next great minds. Mental health...
Sports and Promotional Products: A Desirable Pairing
To understand the usage of promotional products in the sports industry, one must understand sports: the games, the players, and the fans. There are five primary reasons sports exist. (History may tell of more, but for the sake of this article,...