The restaurant and bar industry isn’t just about serving food and drinks—it’s about creating experiences, fostering connections, and setting the stage for unforgettable moments. With a projected $1.5 trillion in sales in 2025, this industry is a powerhouse of both economic growth and cultural significance. Whether it’s a cozy neighborhood eatery or a high-energy cocktail lounge, restaurants and bars continue to play a major role in how people celebrate, socialize, and unwind.

A Thriving Industry

It’s no secret that consumers love dining out—an overwhelming 9 in 10 adults say they enjoy going to restaurants. There’s something special about savoring a favorite dish or indulging in flavors that just can’t be replicated at home. This passion for dining fuels an ever-growing industry, one that is set to add 200,000 new jobs by the end of 2025, bringing total employment to 15.9 million.

Experience Reigns Supreme

Price may be a factor, but when it comes down to it, experience is what keeps customers coming back. A significant 64% of full-service restaurant customers and 47% of limited-service customers say the overall dining experience matters more than the cost of the meal. From top-tier service to ambiance and menu creativity, every detail counts in making a visit worthwhile.

Value and Promotions Drive Traffic

Even with a focus on experience, value remains a key driver for customers. To keep guests coming through the doors, 47% of restaurant operators plan to introduce new discounts, deals, and value promotions. In a competitive market, offering that extra incentive can make all the difference in customer retention and repeat visits.

Bringing Customers Back In

While takeout and delivery have surged in recent years, in-person dining is still the heart of the industry. The vast majority of restaurant operators, including 90% of fine dining establishments and 87% of casual dining spots, say boosting on-premises business is more critical to their success than expanding off-premises sales. From special events to curated dining experiences, restaurants are finding creative ways to entice customers to dine in.

The Future of the Restaurant & Bar Industry

As the industry evolves, operators are adapting to changing consumer expectations, focusing on innovation, experience, and value. With strong consumer demand, growing employment opportunities, and a continued emphasis on in-person dining, the restaurant and bar industry remains a vibrant and essential part of everyday life. Whether it’s a quick bite or a full-course meal, one thing is clear—people love dining out, and this industry is set to keep serving up success.

Source: https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/