As of 2024, the U.S. boasts over 9,700 craft breweries, reflecting the industry’s continued growth and popularity. However, with this expansion comes increased competition, making it essential for breweries to distinguish themselves through exceptional brews and effective branding strategies. Breweries need the right promotional products to attract customers and keep their brands in mind. Whether for taprooms, festivals, or beer-loving customers, these four promotional items are guaranteed to keep any brewery a step ahead of the competition.

1. The Growler

Coasters and keychains? Nice. But a branded growler? Next level. Growlers let beer lovers show off their love of pale ales, blondes, and everything in between, all while keeping hydrated. With a brewery’s logo front and center, these sturdy, reusable containers ensure the brand gets seen at backyard gatherings, bottle shares, and bar crawls far and wide.

2. Beer-Scented Candle

Beer lovers can now enjoy their favorite brew without taking a sip! A custom, beer-scented candle captures the essence of hops, caramel malts, or citrusy IPAs, filling any space with brewery vibes. Whether for a cozy night in or as a fun gift, these candles brighten a brewery’s brand.

3. Branded Dog Bandana

Four-legged friends deserve to rep their favorite brewery, too! Custom dog bandanas featuring a brewery’s logo or a fun beer-inspired design turn any pup into a tail-wagging brand ambassador. It is a perfect giveaway for dog-friendly breweries and beer-loving pet owners.

4. The Beer Flight Kit

A single pint is great, but a flight? Now that’s an experience. A branded beer flight kit turns every tasting into an event, letting breweries showcase multiple flavors while reinforcing their brand. Plus, with chalkboard customization, it’s easy for customers to remember which brews they love—so they’ll come back for more.

Thinking Outside the Pint Glass

Do you have other creative promo ideas for breweries? Let’s hear them! And if your clients are more into board games than brewing, check out our other promo ideas here!