by Betty Anderson | Jan 25, 2023 | Industry Trends
Whew! It’s hard to believe that The PPAI Expo has already come and gone! It always seems to go by so fast – especially considering how much planning and packing go into it in the months leading up. Other than catching up with friends and showing off all...
by Ashley Bellow | Dec 1, 2022 | Industry Trends
Ever picked up a promo product and wondered, where did it all begin? Let’s take a tour of the history, innovation, and development of our favorite trinkets! It all began with Johannes Gutenburg in 1440 with his invention of the first mechanical printing press....
by Ashley Bellow | Oct 6, 2022 | Industry Trends, Marketing Inspiration
The no-contact business card of the century. The magic, the mystifying, the incredible… The QR Code! QR (quick response) codes were developed in 1994 by a Japanese engineer for the purpose of tracking parts in car factories. Source: Forbes They gained more...
by Ashley Bellow | Sep 29, 2022 | Industry Trends, Marketing Inspiration
A branding guide is a necessity when it comes to marketing your business effectively. It helps users connect with the brand by giving a consistent image, logo, color scheme, and font. On their own, each of these elements can be identified separately; however together...
by Ashley Bellow | Jun 6, 2022 | Industry Trends, SAGE Stores
If you’ve been in the promotional products industry for a minute, you’ve probably heard some talk about company stores and how they can be a great way to help your clients keep their branding consistent while ordering uniforms, selling merch, incentivizing teams, and...
by Caitlin Flynt | May 3, 2022 | Industry Trends, Marketing Inspiration, Promotional Product Ideas
Now more than ever, giving back matters to consumers. Customers are urging companies to incorporate social responsibility efforts into their business plans, and their shopping decisions are influenced by whether a company gives back. People naturally want to feel good...
