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10 Questions to Ask Before Recommending Promotional Products

10 Questions to Ask Before Recommending Promotional Products

by Bille Forman | Nov 3, 2026 | Business Advice

A client emails you: “We have an event coming up and need some promotional products. Can you send me a few ideas?” You open your product search and start looking. But do you know exactly what you’re looking for? Without knowing the audience, objective, budget, or...
The About Us Page: Telling Your Company Story

The About Us Page: Telling Your Company Story

by Bille Forman | Sep 15, 2026 | Business Advice, SAGE Websites

Does your About Us page just tell people who you are, or does it give them a reason to choose your business? Many business owners treat the About Us page as just another item on their to-do list. They write a brief summary about how the company began, mention their...
How Distributors Can Position Online Stores as Employee Recognition Solutions

How Distributors Can Position Online Stores as Employee Recognition Solutions

by Bille Forman | Sep 1, 2026 | Business Advice, SAGE Stores

A lot of distributors begin by focusing on the products in their online stores. However, the most successful ones approach things differently. Most clients aren’t just looking for an online store. They care more about things like employee engagement, retention,...
Show the Product, or Show the Value? Why It Matters More Than You Think

Show the Product, or Show the Value? Why It Matters More Than You Think

by Bille Forman | May 5, 2026 | Business Advice, Industry Trends, SAGE Workplace

Stop me if you’ve heard this one before… You send your client a product idea. It’s solid. Good price, practical, fits their brand. But instead of excitement, you get silence. Or worse: “Do you have anything cheaper?” Frustrating, right? You know the product delivers...
How Suppliers Can Improve Customer Service with SAGE Chat

How Suppliers Can Improve Customer Service with SAGE Chat

by Bille Forman | Apr 7, 2026 | Business Advice

When a distributor has a question about your product, how quickly do they get an answer? Do they sit on hold? Wait two days for an email reply? Or click a button and speak to someone instantly? Today’s buyers expect immediacy. If they can’t get answers quickly, they...
Using AI Isn’t as Difficult as You Think

Using AI Isn’t as Difficult as You Think

by Tiffany Marshall | Mar 3, 2026 | Business Advice, SAGE Workplace

It’s trendy. It’s cutting edge. It’s innovative. And it’s complicated. Data centers and machine learning feel like futuristic sci-fi, but artificial intelligence (AI) is real and it’s not going anywhere anytime soon. So, let’s talk about it. If you’re hoping to...
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