by Ashley Bellow | Jun 25, 2024 | Industry Trends, Marketing Inspiration
Gen Z! A fresh take on the promotional product world. But, I bet you have some burning questions. What do they like? How do my clients market to them? Where is Gen Z seeing promo the most? Our friends at PPAI put together some wonderful research on the promo industry...
by Betty Anderson | May 24, 2024 | Industry Trends
Kitting. I love kitting. I’ve talked about it here and there in a few blogs, even in my most recent Supplier Spotlight with Safety Made – which specializes in kits. Well, it’s finally the day, my friends. I get to talk to you in-depth about kits and...
by Betty Anderson | May 9, 2024 | Industry Trends
I get it. You’ve got a ton of other things to worry about—like staff meetings, getting orders out on time, and making sure you make it to your kid’s team practice! But don’t let product safety fall to the bottom of your list. Depending on where and...
by Betty Anderson | Apr 3, 2024 | Industry Trends
Selfie sticks came and went (sort of), and so did fidget spinners and poppers. Now, the hype has landed on Stanley Cups. But before we know it, these viral items will fizzle out and earn their rightful spot in the promo Hall of Fame, giving way for something else...
by Ashley Bellow | Feb 27, 2024 | Industry Trends
What is Trendspotting? Trendspotting is the process of observing, analyzing, and interpreting patterns and shifts in various aspects of society, technology, and consumer behavior. It involves staying attuned to changes that can impact industries, markets, and consumer...
by Betty Anderson | Feb 15, 2024 | Industry Trends, Marketing Inspiration
The PPAI Expo is the epitome of all things new and exciting at the start of each year and our favorite thing to do is walk the show floor looking for all the cool new products! Whether they’re new items we haven’t seen before or just a cool new twist on an...
