In 2024, the SAGE Blog was packed with ideas to fuel your success—featuring exciting product updates, must-know industry trends, and creative insights to keep you ahead of the curve. The start of a new year is all about fresh beginnings, setting goals, and looking ahead—but it’s also the perfect time to pause and reflect. That’s why we love revisiting the most popular SAGE blogs from the past year. These highlights not only showcase what captured your interest but can also help spark fresh ideas and motivation for the year ahead. So, whether you missed them the first time or are ready to jump into 2025 with loads of inspiration, let’s dive into the most buzzworthy and beloved blogs of 2024 and start the year strong!
Here is our top 10 list of the blogs you showed the most love in 2024:

Why You Should Care About Product Safety
Safety is number one, which makes it no surprise that this blog is first on our list! Here we gave a rundown of why you should care about your products’ safety and how you can use our drill-down features in SAGE Workplace to find products that align with the compliances your customers are looking for. Continue making safety your top priority in 2025 with our blog on PCI compliance here.

2024 Color Trends
Each year, Pantone announces a color trend that will shape manufacturing decisions from the runway to product design. Staying on top of trending colors and how they can be implemented in promotional campaigns is imperative to your customers, so it’s easy to see why this was our second most popular blog of 2024—looking for 2025’s color of the year? Check it out here.

What’s Hot, What’s Not: 3 Ways to Find Industry Trends
Selfie sticks had their moment (kind of), and so did fidget spinners and poppers. Last year, the buzz was all about Stanley Cups. But what’s on the horizon for 2025? In the fast-paced world of promotional products, trends come and go at a speed only industry insiders truly understand. Staying ahead means keeping up with the latest innovations and must-haves—and this blog is your guide to doing just that.

Gen Z’s Take on Promo
Gen Z has entered the chat—and they’re bringing some serious purchasing power with them. This blog aimed to help you navigate the latest generation entering the workforce, which is why it landed at number four. But the learning doesn’t stop there! Dive into our full guide on Gen Z (and a bonus on Gen Alpha!) for even more insights here.

SAGE Update Blogs
Who doesn’t love a detailed breakdown of all the new features with each release? The SAGE update blogs are consistently some of our most popular—and for good reason. Whether it’s a quarterly update on new developments or a spotlight on a specific feature freshly added to one of our modules, these posts provide the details you need to get started utilizing them right away. Speaking of, have you checked out everything we just announced for 2025?

Top Monthly Products
Much like our SAGE update blogs, the top monthly product blogs are consistently among our most viewed. They offer a quick snapshot of the trending product categories and items from the previous month, giving you valuable insights into what to pitch to your customers.

The 5 W’s of Promotional Products
This blog made one of the top spots because it tackled a key question: Why do your customers buy the way they do? It’s not just about knowing who they are, but understanding their motivations. We broke down five key questions to help you predict their needs, stay ahead of the competition, and create more effective promotional campaigns.

10 Cool Products We Saw at The PPAI Expo: 2024
The PPAI Expo is the promo event of the year—but if you weren’t able to make it or maybe you just want to relive the excitement, this blog gave you a peek at all the highlights from the show, and hopefully helped you have a little less FOMO.
PS: Stay tuned for our favorite finds from this year coming soon!

The Oddities & Curiosities Expo: A Lesson in Excellent Branding
Creating a cohesive campaign that blends your customer’s branding with event merch can be tricky, but researching trends and sourcing inspiration makes it much easier to plan and pitch. In this blog, we highlighted the Oddities & Curiosities Expo and how they nailed a unified branding strategy to deliver a memorable, spooky-cool experience for their attendees.

5 Custom Page Ideas for your SAGE Website
Last but certainly not least, we know that regularly maintaining and enhancing your website is always on your priority list. That’s why in this blog we give you a few simple things you can do to help make your SAGE Website stand out with custom pages like contact forms, case studies, staff picks, and team introductions. These personalized pages not only boost SEO but also keep customers engaged, helping your site leave a lasting impression.
The Verdict
As we move further into 2025, we hope these top blogs from the past year have sparked fresh insights and inspiration to help you keep thriving. Whether it’s staying ahead of trends, engaging customers, or fine-tuning your strategies, these highlights are a great reminder to fuel your progress. Here’s to a new year full of new opportunities and growth—stay tuned for more must-read blogs! What topics are you most excited to explore in 2025? Let us know in the comments!
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