SONIC State Swag: How Promotions Go Viral
In late March, beloved fast food chain SONIC partnered with Detroit-based sign painter Kelly Golden to release a new merch collection called Local SONIC Swag that's got a little something for everyon…
The Most Popular Products in SAGE Total Access: May 2021
May 2021 is looking very similar to May of 2019! Want to hear even more good news? Economists are now expecting a 10% growth for the 2nd quarter and are making a bold statement that 2021 could be the…
Email Marketing: How to Make it Work
Did you know that email marketing has been around for about as long as emails have? The first email was sent in 1971 by Roy Tomlinson. Then, just seven years later, Gary Thuerk, a marketing manager a…
Chasing the Sun: Proving the Power of Small
Mark Jaroszewski never pictured himself selling promotional goods around the globe. It wasn’t in the master plan. But when he received a well-timed message from Soardist’s owner and founder, Jacky Wa…
Post It! Social Media Tips for Small Businesses
By now, you’re probably already aware that a solid social media presence is essential to doing business online these days. Large companies often have a full-time social media manager or even an entir…
A Marketing Plan Adventure
Marketing is necessary for any business to grow and engage your audience. It can also be scary as all get out. Dealing with marketing for your business can seem like a big, huge, daunting task. Where…
SAGE Search Tips from a Former Research Assistant
Take it from a former SAGE Research Assistance Specialist: struggling to search for the perfect product is the worst. As user-friendly and easy to navigate as the SAGE search is, sometimes it seems l…
How to Write a Good Case Study
Bragging is human nature – it’s in our blood. We all like to brag about ourselves, about our accomplishments, giving ourselves the proverbial pat on the back. Even if someone says that they don’t lik…
The Most Popular Products in SAGE Total Access: April 2021
As the saying goes, April showers bring May flowers – and the seasons are changing in more ways than one. With the weather changing, we see a surge in traditional summer promotional products such as …
Supplier Spotlight: From Product Leaders to Community Leaders
When Amin Siddiqui launched a lanyard company from his bedroom in 2007, he hoped for it to someday make a name in the promotional product industry. Now, ImprintID has grown and evolved into a full-se…