The PPAI Expo Direct-2-You wrapped up last week, signaling the official start of 2021 for the promo products world! After a year full of “unprecedented times” emails, changed plans, adjusted expectat…
Small businesses have been competing with larger brands for customers since the birth of the big-box store. Now, in addition to the brick-and-mortar battlefield, small businesses with an online prese…
It’s official: 2020 is over! With everyone’s least favorite year finally behind us, it’s time to start looking forward. What does 2021 have in store for graphic designers (and design lovers)? Desi…
Nobody likes to be the bearer of bad news. Unfortunately, it’s nearly impossible to avoid during your career. Mistakes happen, schedules change, and plans fall apart sometimes. Knowing how to break t…
Storm Creek is on a quest for better. It seeks better because, as the Eagan, Minnesota, supplier’s self-described manifesto declares, everyone deserves better. Building a Quality Business S…
In January, we made predictions about what products would be the hottest in 2020. To recap that blog, which you can read here, this was our promo trend forecast: sustainable products, socks, tech pro…
ACTION, ACTION, WE WANT ACTION! Where email once was the new, high-speed method of reaching customers, it increasingly takes a backseat to here today, gone tomorrow social media posts. Emails cont…
Promo products professionals are no stranger to the power of promotional products, and if you’re in the promo business, you probably already know just how impactful they can be for a company or organ…
As the end of what can most kindly be described as a chaotic year races toward us, Brighter Promotions has a message of hope and optimism for a bright new future. The holiday season is typi…
It’s no secret that email marketing is a powerful tool. A good email campaign attracts new customers and builds your business. If your emails aren’t converting into orders, you might be making some …