Color schemes. Fonts. Layouts. They all are parts of creating an effective ad, but if you don’t have experience in design, it can get confusing. Here are a few tips on how you can create an A‑list ad and avoid a total dud.
Size: 300 x 200 pixels
JPEG or PNG
With a Front Page Banner Ad, every distributor who logs into SAGE Online or SAGE Web will see your advertisement first.
Interested in purchasing this spot?
Learn More
Remember to include your company name or logo in all of your ads so the viewer knows who to contact.
Ads without a logo or contact information limit your exposure to only those who click on your ad.
Use at least 8 point font so your ad is legible.
Using small fonts makes your ad harder to read.
Category Banner Ad
Size: 585 x 65 pixels or 125 x 100 pixels
JPEG or PNG
Your Category Banner Ad is displayed on the search results screen in SAGE Online and SAGE Web. These spots are limited to only two positions per product category, so your message doesn’t get lost in a cluttered environment.
Interested in purchasing this spot?
Learn More
Special offers draw more attention to your advertisements. We all enjoy saving money or receiving a special deal!
Don’t put an expiration date that has already passed or the viewer won’t bother checking out your deal.
Use large images of your product in your ad to entice your viewer.
Don’t try to fit multiple product images in a small space. Your viewer won’t be able to see what you offer.
Brand Power Ad
Size: 585 x 65 pixels
JPEG or PNG
SAGE Brand Power Ads are displayed on various screens in SAGE Online and SAGE Web including the search screen, which is where distributors enter the criteria for the product they are looking for. Also, if a distributor searches specifically for your products, your Brand Power Ad will appear, not your competitors’.
Interested in purchasing this spot?
Learn More
Include a call to action. Let the viewer know the next step to take.
Don’t hide your call to action, make sure it stands out!
Use bright colors but make sure to also incorporate white space in your ad for contrast to make your products visible.
Bright colors are eye-catching, but should be used sparingly. Try to incorporate white space in your ad for contrast to make your product really stand out.
Keyword Ad
Full Graphic Image: 125 x 50 pixels
Text with Logo Image: 125 x 20 pixels
JPEG or PNG
Keyword Ads will display when a distributor searches for a product in SAGE Online and SAGE Web using one of your keywords.
Interested in purchasing this spot?
Learn More
Keep your advertisement simple and clean.
Don’t fill your ad with small images and fonts.
For smaller sized ads, use your logo for immediate brand recognition.
Don’t try to fit sales flyers or multiple products in a small space.
e-Newsletter Ad
Top Banner Ad Size: 750 x 73 pixels
Top Tile Ad Size: 182 x 125 pixels
Bottom Tile Ad Size: 270 x 122 pixels
JPEG or PNG
Your e-Newsletter ad will be seen by approximately 30,000 SAGE subscribers and their salespeople. The ad will appear alongside industry news and events, SAGE company and product information, FAQ’s, promotional product ideas, and more.
Interested in purchasing this spot?
Learn More
Prepare for the season and plan to advertise your most timely products in advance so distributors can get their orders in time.
Be sure not to use out-of-season or low-stock items to ensure the best customer service experience.
Do use product images to get the attention of the viewer.
Don’t overcrowd your ad with too many images or text.
SAGE Blog Ad
Top Banner Ad Size: 728 x 90 pixels
Top Side Ad Size: 350 x 125 pixels
Bottom Side Ad Size: 350 x 250 pixels
JPEG or PNG
Blog Banner Ads are displayed on the home screen of the SAGE blog and are seen by distributors across the country looking to stay up-to-date on industry news and find product inspiration.
Interested in purchasing this spot?
Learn More
Make note of the shape of the ad and use it to your advantage!
Don’t misuse your space by placing images in the wrong direction.
Include your company logo, SAGE number
and contact information so distributors can
easily locate your items in SAGE Online.
Include your company logo, SAGE number and contact information so distributors can easily locate your items in SAGE Online.
Don’t crowd your advertisement with too
many product images and leave off
relevant information.
Don’t crowd your advertisement with too many product images and leave off relevant information.
Monthly Trends Email Ad
Top Banner Ad Size: 600 x 90 pixels
Side Tile Ad Size: 160 x 165 pixels
JPEG or PNG
The SAGE Monthly Trends Email reaches the inboxes of over 60,000 industry distributors each month. Your ad will be displayed alongside product ideas, marketing tips, and industry trends. You can also advertise with a promotion that is shown on the Supplier’s Specials page where distributors can view your current deals.
Interested in purchasing this spot?
Learn More
Use your creativity! We all see ads every day – the ones with modern, creative design or phrasing are the ones more likely to stand out.
Don’t use outdated imagery or fonts. Clean lines, minimal design and modern fonts are a great way to get noticed.
Size: 8.5 inches x 11 inches
PDF
The SAGE Monthly Specials Email is sent to over 36,500 industry distributors and their teams on the last Thursday of every month. This email includes 3 Featured Specials at the top and Standard Specials below broken down into categories to make it easier for distributors to see your sale or promotion at a glance.
Interested in purchasing this spot?
Learn More
Size: 8.5 inches x 11 inches
PDF
Showcase your newest, trending, or best-selling products in one of our monthly emails sent the second Tuesday of every month. This email is sent to over 75,000 industry professionals with a short description of your flyer.
Interested in purchasing this spot?
Learn More
Be sure to include a special offer and note the discount or promo code if one is needed.
Don’t put an expiration date that is before the email will go out or viewers won’t click your ad!
Show photos of the products that are on special!
Using small or blurry images makes it hard for viewers to see your products. Make sure to include images that are clear and stand out.
The Designer’s Dictionary
Here are a few terms you’ll need to know when discussing your artwork:
Specs (Specifications): Specs refers to the artwork specifications and can include the size of the image or any other details that are required, such as the resolution and file type.
Pixels: A pixel is a unit of measurement in a digital image. Each pixel is a tiny dot of color that when joined by other pixels forms an image. The number of pixels you have in each direction (height and width) determines the size of the image. For example, an image that is 100 x 125 pixels makes a rectangular image and is 100 pixels high and 125 pixels wide.
Call to Action (CTA): A call to action is a phrase that tells the audience what to do next. For example, “Call us now,” or “Sign up for our newsletter here.” An ad without a CTA is considered less effective.
Negative Space (or White Space): Space that is blank and free of clutter is referred to as negative space. The importance of negative space is to deliver a clear and concise message without too many objects crowding your ad.
ArtworkZone offers professional quality design and storage services at ultra-competitive rates to assist you with all of your artwork needs. Whether you need a new logo for your company or help creating an advertisement, ArtworkZone has got you covered.
Get Started Now