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If our regional association uses SAGE TMS to manage our show,
how will that affect our net profit?
We realize for many associations, the profit from tradeshows
comprise much of their annual operating revenue. Working with
your association's leadership, we will assist in crafting
a plan to increase your total net profit while having your
show professionally managed.
SAGE has built a database of over 30,000 distributors located
throughout the nation and a working relationship with over
4,000 industry suppliers. Utilizing the marketing power of
SAGE and an integrated marketing plan, your show will be publicized
to greater effect. Your show will be marketed to more distributors;
thereby making exhibit space more attractive to suppliers.
Further, our account managers are experienced in selling booth
space, giving your association added professional representation.
To further increase show revenue, SAGE TMS will work with
your association to develop sponsorship opportunities within
the existing structure of the event. The packages will be
built with the best interests of your organization in mind
in a way that delivers value to those interested in supporting
your show thorough sponsorship.
When you hire SAGE TMS, we become invested in seeing your
tradeshow succeed and meet its financial objectives. We offer
a variety of opportunities to assist your organization in
attaining those goals.
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How does SAGE
TMS differ from PPAI's Regional Affiliate Program?
SAGE TMS was created to partner with regional associations
and others in the promotional product industry to assist with
the success of the organization's tradeshow endeavors. There
aren't any formal alliances or reciprocal agreements. Your
association hires SAGE TMS as consultants and/or tradeshow
planning professionals. Through that business relationship
you will have the choice to utilize any or all management
and marketing opportunities.
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What role does our
regional association's Executive Director have with our tradeshow
if it is managed by SAGE TMS?
Your Executive Director has an instrumental role in your
tradeshow when it is managed by SAGE TMS. As the main contact
of the association, your executive director will work closely
with our account managers on a daily basis. His/Her leadership
will be an important factor in keeping the show unique to
your association.
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Will we still need
volunteers to conduct our show?
Yes, you will still need volunteers, however, we anticipate
not as many. Our event planning staff will work with the association's
Executive Director to make the most efficient use of volunteer
time and talents. The volunteers will be managed by our event
staff, thereby freeing your Executive Director and Board of
Directors to perform their public relations duties for the event.
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Why
has SAGE ventured into tradeshow management?
SAGE has entered tradeshow management to assist those operating
tradeshows in the promotional products industry. The owners
of SAGE have been operating successful tradeshows in this industry
for over fifteen years. It takes tremendous marketing power
as well as professional representation to make a show successful.
SAGE TMS places all of that, and much more, within the reach
of organizations that may not have those things readily accessible
to them.
In the past few years, there are some organizations in this
industry that have become predatory to smaller shows. SAGE
believes that these smaller, regional shows are essential
to the industry, and provide a diversity of thought and practice.
With access to the marketing power SAGE offers and professional
planning staff, SAGE TMS provides a valuable service to regional
shows needing to solidify their position in their market.
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Does SAGE TMS only
manage regional association tradeshows?
No, SAGE TMS will provide services to any organization or
groups operating within the promotional products industry.
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Will SAGE Showcase
affect SAGE's management of our regional show?
It will only affect it positively. When planning SAGE Showcase
we strive to plan a traveling schedule that doesn't interfere
with Regional and National Shows. SAGE TMS will further that
cooperative spirit. With prior planning, we can place SAGE
Showcase in your region in a different time of year than your
show; or if you choose, you can incorporate SAGE Showcase
to increase attendance and visibility at your tradeshow.
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