by Betty Anderson | Oct 12, 2021 | Industry Trends
Consumers are a pretty powerful force. While marketing can influence a purchasing decision, manufacturers ultimately cater to their own product decisions based on consumer trends. Consumers historically are very vocal. If they want something changed, they’re going to...
by Caitlin Flynt | Sep 23, 2021 | Industry Trends, Promotional Product Ideas
Seasoned promotional products professionals will remember the fidget spinner craze of 2017: seemingly overnight, the world became obsessed with those little plastic spinners. Industry message boards filled with requests for help locating suppliers that carried fidget...
by Betty Anderson | Aug 5, 2021 | Industry Trends, Marketing Inspiration
The 2020 Tokyo Olympics (goodness, that sounds weird to type) are fully underway! At the time of writing this, the United States has 73 medals – our athletes bringing home a total of 24 in gold, 28 in silver, and 21 in bronze. With about a week left in...
by Caitlin Flynt | Jun 10, 2021 | Industry Trends, Marketing Inspiration
In late March, beloved fast food chain SONIC partnered with Detroit-based sign painter Kelly Golden to release a new merch collection called Local SONIC Swag that’s got a little something for everyone (or everyone who lives in one of the 46 U.S. states where...
by SAGE Staff | Sep 17, 2020 | Industry Trends
Touchdown! Home run! Slam dunk! Goaaaaaaal! Whichever sport gets you hyped up, I think we can all agree that 2020 has been a weird year for all fans. With COVID-19 not disappearing anytime soon, teams and sporting arenas have gotten creative, promoting new ways for...
by SAGE Staff | Sep 19, 2019 | Industry Trends
Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it? But it doesn’t have to stop there. More and more corporations across America are setting...
