by Caitlin Flynt | Mar 31, 2022 | Industry Trends, Marketing Inspiration, Promotional Product Ideas
While many people typically think of Generation Z as a bunch of teens dancing on TikTok, this generation actually makes up a sizeable portion of the current workforce. In fact, Gen Z was born between 1996 and 2010, making the oldest Gen Zers 26 or 27. On the other...
by Betty Anderson | Mar 24, 2022 | Industry Trends
Did you know that pigeons are liars? Let me explain. They’re secretly spying on us. All birds are. Birds aren’t real and never have been – at least, not since the 1970s. But our story starts further back in 1947 when the C.I.A. was founded. The goal of the...
by Ashley Bellow | Mar 3, 2022 | Industry Trends
Apparel is an ever-evolving promotional product and your customers want the newest styles to keep up with demand. As apparel promo products change each year, how are you standing out from the competition? Check out the top 10 apparel trends for 2022 below so you can...
by Caitlin Flynt | Feb 15, 2022 | Industry Trends
Love them or hate them, trends are an essential part of marketing any business and keeping you relevant to your customers. Whether or not you choose to follow a trend is up to you, but as a promo products professional, being aware of what’s hot in the industry as well...
by Caitlin Flynt | Oct 14, 2021 | Industry Trends
If you’ve spent any time in fashion circles this year, you know that sustainability is the hot topic of the moment. With discussions swirling about fast fashion, ethical production, and everything in between, consumers are more concerned than ever about how...
by Betty Anderson | Oct 12, 2021 | Industry Trends
Consumers are a pretty powerful force. While marketing can influence a purchasing decision, manufacturers ultimately cater to their own product decisions based on consumer trends. Consumers historically are very vocal. If they want something changed, they’re going to...
