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Your Brand is Your Business: Part 2

Your Brand is Your Business: Part 2

by Ashley Bellow | Sep 29, 2022 | Industry Trends, Marketing Inspiration

A branding guide is a necessity when it comes to marketing your business effectively. It helps users connect with the brand by giving a consistent image, logo, color scheme, and font. On their own, each of these elements can be identified separately; however together...
The Top 25 Most Popular Products in SAGE Total Access: August 2022

The Top 25 Most Popular Products in SAGE Total Access: August 2022

by Bille Forman | Sep 13, 2022 | Industry Trends, Top 25

It’s the beginning of September, meaning that fall is here (at least, it will be officially on the 22nd)! Pumpkins are already hitting local grocery stores, and coffee shops are filled with the scent of pumpkin spice lattes. For August’s most popular...
The Top 25 Most Popular Products in SAGE Total Access: July 2022

The Top 25 Most Popular Products in SAGE Total Access: July 2022

by Bille Forman | Aug 11, 2022 | Industry Trends, Top 25

As we move into August, the promise of autumn grows closer, and school has now started. With that, we are seeing a seasonal shift in the products that have made it to the top of the list this month. The usual suspects are still prominent: bags, shirts, and pens....
Give Your Customers Their Own Online Store

Give Your Customers Their Own Online Store

by Ashley Bellow | Jun 6, 2022 | Industry Trends, SAGE Stores

If you’ve been in the promotional products industry for a minute, you’ve probably heard some talk about company stores and how they can be a great way to help your clients keep their branding consistent while ordering uniforms, selling merch, incentivizing teams, and...
The Promotional Power of Giving Back

The Promotional Power of Giving Back

by Caitlin Flynt | May 3, 2022 | Industry Trends, Marketing Inspiration, Promotional Product Ideas

Now more than ever, giving back matters to consumers. Customers are urging companies to incorporate social responsibility efforts into their business plans, and their shopping decisions are influenced by whether a company gives back. People naturally want to feel good...
The Next Generation of Promo: What’s Trending with Generations Z and Alpha

The Next Generation of Promo: What’s Trending with Generations Z and Alpha

by Caitlin Flynt | Mar 31, 2022 | Industry Trends, Marketing Inspiration, Promotional Product Ideas

While many people typically think of Generation Z as a bunch of teens dancing on TikTok, this generation actually makes up a sizeable portion of the current workforce. In fact, Gen Z was born between 1996 and 2010, making the oldest Gen Zers 26 or 27. On the other...
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