Supplier Spotlight: BEL Promo

Supplier Spotlight: BEL Promo

“Yes, you can BEL Promo that.” Not many brands can pull off transforming their name into a verb: Google, Uber, and Velcro are some of the rare exceptions. BEL Promo exerts ongoing effort to make their tagline more than a slogan; they want it to be the litmus test for...
How Rush Service Lives Up to Their Name

How Rush Service Lives Up to Their Name

Food and beverage producer Smucker’s leaned into the uniqueness of their name with a tagline that reads, “With a name like Smucker’s, it has to be good.” Similarly, when a company in the promotional products industry goes by the name Rush Service, there are certain...