Tariffs, Transparency, and Talking It Out: High Caliber Line’s Playbook for Promo Resilience
The word “tariff” tends to trigger deep sighs and quick math. In the promotional products industry, it’s been a buzzword, a budget headache, and a barrier all rolled into one. But what if it didn’t have to be so scary? I sat down with Brian Padian, National Sales...
Tariffs, Transparency, and Talking It Out: High Caliber Line’s Playbook for Promo Resilience
The word “tariff” tends to trigger deep sighs and quick math. In the promotional products industry, it’s been a buzzword, a budget headache, and a barrier all rolled into one. But what if it didn’t have to be so scary? I sat down with Brian Padian, National Sales...
Supplier Spotlight: Drinkable Advertisement Makes a Splash
We’re all constantly on the go, and of course, need to stay hydrated. From checking into hotels to buying a new car, no matter what you’re doing, you can usually guarantee one thing - there will always be a branded bottle of water waiting for you to drink. More...
Supplier Spotlight: T-Shirts Can Really Be This Amazing
Fifteen years ago, in Downtown Los Angeles, Joe Simsoly opened a business called Next Level Apparel. That business sold custom cycling, soccer, and band merchandise. Naturally, that merchandise included t-shirts. Although Next Level had such a narrow focus, other...
Supplier Spotlight: From Flag Maker to Full-Color Soft Signage Supplier
When American History major Matt Quinn started his own business in 1994, he turned his love for all-things-American into a direct marketing company for wholesale, non-customized, country, state, military, and historical flags which he named “Quinn Flags.” He rented a...
Supplier Spotlight: Engraving, Racing, and Winning Promotional Products
The winner of the Indy 500 is awarded $10,000 by the American Dairy Association of Indiana if they carry on a longstanding tradition of drinking a glass of milk in the victory lane. The tradition is taken seriously, and every detail is carefully considered from which...
Supplier Spotlight: From Lifelong Friends to Sock Leaders in Promo
Socks have a reputation for being a terrible gift. Giving a kid a pair of socks for Christmas is only a step above giving them pink bunny onesie pajamas (if you aren’t familiar, check them out here). The horror! But it turns out, a sock company founded by two kids is...
Optimal Living: Empowering Health and Wellness with Promo
Health and Wellness is one of the top industries in the world of promotional products! Whether young or old, maintaining good health and wellness practices is the key to a long, happy life. The health and wellness industry encompasses a broad...
Supplier Spotlight: ImprintID – More Than a Lanyard
Mike Empey, VP of Marketing at ImprintID, might be the funniest person I have ever met. And I’ve met the comedian Demitri Martin. And it’s always really nice to catch up with Mike – he’s a former coworker, after all!...
Decoding Influencer Marketing
Influencers, unboxing, and advertisements? This new way of marketing and advertising is all across social media. But, what is it? Some sorta magic? First things, first… What is an influencer? According to Influencer Marketing Hub, an...