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experiential promotional products

Marketing DIY: Experiential Promo Products

We’ve all heard of DIY kits. They’re fun and exciting, and they allow us to dip into our creative side. But what makes a DIY promo product so special? If you’re like me, when you receive an experiential or DIY promotional product, it’s one of the best gifts to get...

rock merch history of band merch banner

Industry Mini Dive: Band Merch

The next time you're out and about running errands - whether it's at your local mall (hopefully it isn't dead!), grocery store, or even hitting up a restaurant, take a moment to look at the shirts people around you are wearing. Out of those, how many are music...

designer with pantone colors

5 Design Terms You Should Know

While graphic design is a skill I would love to say I have, sadly, I can barely resize an image. However, we have some amazing designers here at SAGE that gave me the inside scoop on the most common questions people have regarding the terminology used when...