SAGE Connect & PDX Promotional Products Industry Standards
Not everyone has the mind of a software programmer or developer. They have a very particular set of skills. The software and systems they create also have very particular parameters. In the same way developers and marketers must learn to work together behind the...
SAGE Connect & PDX Promotional Products Industry Standards
Not everyone has the mind of a software programmer or developer. They have a very particular set of skills. The software and systems they create also have very particular parameters. In the same way developers and marketers must learn to work together behind the...
Most Popular Products in SAGE Total Access: April 2022
May is here, which means that summer is right around the corner! As everyone is gearing up for swimsuit and barbeque season, so are distributors! We thought that would bring some changes in the top products this past month, but so far the only products that moved were...
Ahead of the Curve: Rush Service
Every time I turn around, there is some new, extraordinary breakthrough in technology. Whether it's building and launching probes into space to explore the solar system or improving upon and bettering batteries for electric cars. Technology is constantly changing, and...
May the 4th Be With You: The 12 Coolest Star Wars Promotional Products
Almost 45 years ago on May 25th, 1977, a small movie about an orphan boy, a princess, a scoundrel, a walking carpet, a pair of droids, and an old man against insurmountable odds debuted in movie theaters across the United States, changing cinematic history forever....
The Promotional Power of Giving Back
Now more than ever, giving back matters to consumers. Customers are urging companies to incorporate social responsibility efforts into their business plans, and their shopping decisions are influenced by whether a company gives back. People naturally want to feel good...
Peas in a Pod: Guerilla Marketing and Promo
Guerilla marketing is an advertising strategy that uses unconventional or surprise tactics to promote a product or a service, and it can be a great, inexpensive way to get people talking about your customer's brand. Even the smallest product can create the biggest...
Industry Mini Dive: The Holiday Shopping Season
The holidays are here and holiday shopping is in full swing! But did you ever consider that the holiday season functions like one big seasonal industry? From ornament manufacturers and Christmas tree farmers to toy companies and more, the vendors that supply your...
Promo Industry Forecast: Boom or Bust?
Promo Industry Forecast: Boom or Bust? In a time of economic uncertainty, industries of all kinds are forced to recalibrate their strategies and outlooks to navigate the changing landscape. The promotional product industry is no exception with its unique...
Deep Dive: The Funeral Industry
Death is inevitable. It does not discriminate. It doesn’t matter if you’re rich or poor, your sexual orientation, your gender, or the color of your skin. It comes for us all. With its inevitability, death has become an essential industry and a large one at that....