We have to admit—we’re big fans of stats, especially when they’re paired with eye-catching infographics. So that’s exactly what we’ve created here! Thanks to the incredible research from our friends over at PPAI, we’ve compiled some fascinating insights from their survey results to share with you: which industries are ordering the most promotional products, who those decision makers are, and more. So, let’s get into it!
Top Industries
Unsurprisingly, healthcare and construction top the list of industries making the most purchases. It’s easy to see why—scrubs, high-visibility vests, and other branded gear aren’t just promotional items; they’re essential tools of the trade that also reinforce a sense of professionalism and team identity.

Decision Makers
And who are the decision makers that are ordering promotional items for their companies? That responsibility falls primarily to managers, who according to PPAI, account for 37.05% of orders. It makes sense—managers are typically in tune with what the company already has in stock and what’s needed to support upcoming campaigns, events, or initiatives. Plus, they’re trusted to make strategic decisions about branding investments and are often the ones holding the company credit card, making them the ideal candidates to oversee these purchases.

Interestingly, human resources takes the lead when it comes to ordering promo products, with operations following closely behind. HR teams are often responsible for employee engagement, company culture, and recognition programs, all of which benefit from branded merchandise. From onboarding kits and team-building giveaways to employee appreciation gifts and end-of-year rewards, HR departments play a significant role in ensuring staff feel valued and connected to the company. Operations teams, on the other hand, focus on the logistical side of the business, often ordering essentials like uniforms, safety gear, and other items to keep everything running smoothly. Speaking of, if you have customers who regularly order these types of items, have you considered whether they are a good candidate for an online store? Check out our SAGE Store Quick Guide here to find out!

Product Categories
It’s no surprise that apparel and office supplies take the top spots for the most ordered promotional products! Branded apparel, like polos, t-shirts, and jackets, helps create a sense of unity among employees while also turning them into walking advertisements for the company. Meanwhile, office essentials—such as pens, notebooks, and desk accessories—are practical, highly visible, and frequently used, making them a smart choice for long-lasting brand exposure.
This trend also aligns with our own data, where apparel and pens consistently rank among the top categories in our monthly Top 25 blog posts.

Customer Experience
Building strong customer relationships is key to long-term success, but every business interacts with its customers differently. Some have consistent, monthly check-ins, ensuring regular engagement and steady orders, while others may see more sporadic communication, depending on seasonal needs or special projects. Understanding these patterns can help you refine your marketing strategy, tailor your outreach, and strengthen those connections. Do you have a set schedule for touching base with customers, or do your interactions happen more organically? If you aren’t using SAGE’s CRM (included in SAGE Workplace) to schedule and track your customer communications, see what you’re missing here!

Customer retention is the backbone of success in our industry, and for good reason—because we know promotional products work. A well-timed gift or giveaway can strengthen relationships, reinforce brand loyalty, and turn one-time buyers into long-term customers. Promotional items are a simple but powerful way to create meaningful connections and foster goodwill. After all, everyone likes to feel special!

Promo products play a powerful role in branding, engagement, and customer loyalty—and the numbers prove it. Whether it’s HR teams stocking up on employee gifts, managers making strategic branding investments, or different industries relying on branded essentials, these products are more than just giveaways—they’re valuable marketing tools.
Did any of these insights surprise you? Which trends align with your own experience? Let us know in the comments! And if you’re a fellow stats fan, be sure to check out our resource page for even more data-driven insights. Find all the stats and more here.
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