Top Suppliers in SAGE Workplace in April

After holding the top spot for the first three months of the year, SanMar was overtaken by Hit Promotional Products as the most viewed supplier in April. Ariel Premium Supply stayed steady at #3, while Evans Manufacturing continued its strong run in the #4 spot for the third month in a row.

The middle rankings were still competitive, with Rivers Promo moving ahead of Koozie Group and PCNA slipping slightly to #6. Nu Promo also held consistent at #9 throughout all four months. Meanwhile, the #10 position kept changing hands, suggesting that users are continuing to explore new suppliers and giving emerging vendors greater visibility in the marketplace.

Overall, April showed strong stability among the top suppliers.

Top Categories in SAGE Workplace in April

April product category trends stayed pretty consistent, especially among the top-performing categories. Bags continued to dominate the #1 spot across every reporting period, while Shirts held strong at #2 after moving ahead of Pens in March, pushing Pens into the #3 position.

Tumblers remained a solid top-five category, but Caps started gaining traction and moved ahead to the #4 spot, pointing to growing interest in seasonal, outdoor, and wearable products. Towels also continued to perform well, staying in the top seven since March. Meanwhile, Bottles and Notebooks maintained steady mid-tier rankings with consistent buyer interest.

One of the bigger shifts in April was Fans breaking into the #10 spot, likely driven by warmer weather and seasonal promotions. Overall, the rankings show continued demand for reliable promotional staples, along with increasing interest in seasonal and event-focused products.

Top Products in SAGE Workplace in April

April 2026 product trends showed a noticeable shift toward branded event and recognition products. BCG Creations led the way, with several Soft Enamel Lapel Pin variations taking up 5 of the top 6 spots, a big change from previous months, when tote bags, drinkware, and stylus pens were leading engagement.

Even with the rise of lapel pins, tote bags continued to perform well. Evans Manufacturing and Superior Promotional Bags stayed highly visible across a range of canvas and non-woven tote bag products in the top 25 rankings. Evans Manufacturing, in particular, maintained strong overall visibility with recurring appearances across tote bags, tumblers, and pens, reinforcing its position as one of the most consistently engaged suppliers.

Seasonal and event-driven demand also seemed to play a role in April, with products tied to conferences, recognition programs, and giveaways gaining traction. At the same time, drinkware from HydraPeak and stylus pens from Giftarget and Nu Promo continued to see steady interest, even if they weren’t as dominant as in earlier months.

Overall, April reflected a broader mix of buyer interests, with growing demand for customizable event merchandise alongside continued interest in everyday promotional staples like tote bags and drinkware. This month’s ranking includes 25 items from only 6 suppliers, with 13 products holding steady in the top 25 from March. Category variety decreased even more with bags continuing to lead (11), followed by pins (8), pens (3), and drinkware (3).

1.) Soft Enamel Lapel Pins (1″x1″)

66400
BCG Creations
Item# DSSE3

2.) Soft Enamel Lapel Pins (1.5″x1.5″)

66400
BCG Creations
Item# DSSE5

3.) Soft Enamel Lapel Pins (0.5″x0.5″)

66400
BCG Creations
Item# DSSE1

4.) Soft Enamel Lapel Pins (1.25″x1.25″)

66400
BCG Creations
Item# DSSE4

5.) Gardena Velvet-Touch VC Stylus Pen

50018
Evans Manufacturing LLC
Item# 7327

6.) Soft Enamel Lapel Pins (0.75″x0.75″)

66400
BCG Creations
Item# DSSE2

7.) 6 Oz. Cotton Canvas Tote Bag

50018
Evans Manufacturing LLC
Item# 8400

8.) Non-Woven Grocery Tote Bag

50018
Evans Manufacturing LLC
Item# 8000

9.) 12 Oz. Cotton Canvas Zippered Tote Bag

50018
Evans Manufacturing LLC
Item# 8445

10.) 14 Oz. Coventry Cotton Canvas Tote Bag

50018
Evans Manufacturing LLC
Item# 8410

11.) Natural Canvas Convention Tote Bag (15″x16″)

67080
Superior Promotional Bags
Item# QLHB50

12.) 20 Oz. Everest Stainless Steel Insulated Tumbler

50018
Evans Manufacturing LLC
Item# 4750

13.) Payson Non-Woven Mini Tote Bag

50018
Evans Manufacturing LLC
Item# 8315

14.) 1″ Digistock Lapel Pins

66400
BCG Creations
Item# CIR127

15.) 5.5 Oz. Cotton Canvas Tote Bag

50018
Evans Manufacturing LLC
Item# 8405

16.) Offset and Screen Printed Lapel Pins (1.5″x1.5″)

66400
BCG Creations
Item # OFST5

17.) Yacht Club Boat Tote (20.5″x13″x6.7″)

67080
Superior Promotional Bags
Item# QSB140

18.) 10 Oz. Cotton Canvas Boat Tote

67080
Superior Promotional Bags
Item# QSB124-COLORS

19.) Metal Soft-Touch Stylus Pen

69533
Giftarget Inc
Item# STT002

20.) Soft-Touch Aluminum Stylus Pen

67961
Nu Promo International
Item# PE6214

21.) Offset and Screen Printed Lapel Pins (1″x1″)

66400
BCG Creations
Item# OFST3

22.) 32 Oz. Insulated Water Bottle

52769
HydraPeak
Item# HP-OASIS-32

23.) Cotton Canvas Grocery Bag with Colored Handles

67080
Superior Promotional Bags
Item# QSB122

24.) 26 Oz. Oasis Insulated Water Bottle

52769
HydraPeak
Item# HP-OASIS-26 BOTTLE

25.) 4 Oz. Canvas Convention Tote Bag

67080
Superior Promotional Bags
Item# QSB131