2023 is coming to an end, and that means it’s time to reflect on the year and all it brought us. It’s also a time to reflect on everything we’ve written. From Barbie to Deep Dives and everything in between – let’s take a look at which blogs made the top of your list!
Did you know that pigeons are liars?
Let me explain.
They’re secretly spying on us. All birds are. Birds aren’t real and never have been – at least, not since the 1970s. But our story starts further back in 1947 when the C.I.A. was founded. The goal of the C.I.A. has always been to collect intelligence to ensure the security of the United States and provide information regarding the U.S.’s foreign policy.
It’s that time of year again – The PPAI Expo is just around the corner! With almost 900 exhibitors and a walking distance of nearly a 5k marathon, there’s always something fresh and new to discover. Look back at some of the coolest products we saw in 2023 before you hit the show floor in 2024!
By the time Disneyland opened in 1955, Disney was a household name. Following the success of the studio’s movies and television shows like Sleeping Beauty, Peter Pan, Walt Disney’s Disneyland, and Walt Disney Presents, Walt Disney wanted a theme park where both kids and parents could enjoy the attractions. The area around the park had seemingly gone from orange groves to restaurants, hotels, and retail stores overnight. Families from around the country – and even abroad – made their vacation spot Disneyland. And as a result, the property values around the park exploded.
Did you know that one of the top industries that make purchases in the promotional products industry is education? Think about it! There are so many opportunities in this industry, from colleges all the way down to private and public schools – plus so much more! With so much to choose from, we thought we’d give you a head start, and we found a few products we thought would be perfect for students – and teachers – of all ages.
Each month, we give you the previous month’s Top 25 Most Popular Products in SAGE Total Access to help you help your customers with their product purchasing decisions. Look back at the top products of 2023 and see if you can guess how next year will shape up!
It was the first day of school for six-year-old Phyllis Webstad in 1973. She clearly remembers that day: she was wearing a brand-new orange shirt given to her by her grandmother. New clothes were an exciting and rare thing for the little girl raised by her grandmother, after all. But as soon as she got to St. Joseph Mission Residential School, she was quickly stripped of all of her clothes, including her brand-new orange shirt, by mission oblates (the Merriam-Webster dictionary defines oblates as a “layman living in a monastery under a modified rule without vows”), and given the school’s uniform.
As a supplier in the promotional products industry, branding is your business. Not only is it your job to make sure that your products help the end buyers properly brand themselves, but you also must brand yourself to be able to compete in the industry. Advertising through SAGE is an effective and affordable way to get your message out to your target audience. Here are the four key ingredients your ads should include to ensure you get the highest return on investment.
When I look to see what will be trending in the promotional apparel world, I always start my research by looking at the fashion industry first. The runway won’t be as telling as the year’s latest and greatest polo or t-shirt, but street fashion will give you a pretty good picture. Take a look back at our 2023 Apparel Trends Forecast – were we right, or did we miss the mark? Be sure to look out for our 2024 Apparel Trends coming soon!
Color trends are more than just a popularity contest; they’re a fantastic indicator of what you can expect your clients to look for in their upcoming campaigns. In 2023, we covered Pantone’s top colors of the year, and saw them trending in many promotional items from tumblers to car visors! Did your clients love Viva Magenta like we did? Take a look back at the 2023 Color Trends, and stay tuned for next year’s lineup!
Each quarter, we break down the previous quarter’s development recap to let you all know what we’ve been up to. Take a look to see everything we did in 2023 and keep an eye out for our final 2023 recap, it’s gonna be a good one… but sorry, no spoilers here!
And that’s a wrap for 2023! Did your favorite blog make the list? What sort of blogs would you like to read in 2024? Let us know in the comments below!
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