Industry Deep Dives

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Industry Deep Dive: Pets!

It’s a basic, universal fact of life: we LOVE our pets! Whether they’re as small as a mouse or as large as a Newfoundland, no one can deny that having a pet brightens our lives! Our pets are such an …

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Industry Mini Dive: Museums

I am a museum nerd. I love museums. I love big museums, small museums, art museums, and natural history museums. There's something so cool about seeing a piece of artwork painted by Michelangelo or s…

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Mini Dive: The Gaming Industry

I remember getting my first gaming console - surprisingly, it wasn't a Nintendo. It was a SEGA Pico. It was a brightly colored tablet sort of thing that was educational. After that, it was a PlayStat…

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Deep Dive: The Funeral Industry

Death is inevitable. It does not discriminate. It doesn’t matter if you’re rich or poor, your sexual orientation, your gender, or the color of your skin. It comes for us all. With its inevitability, …

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Industry Deep Dive: Airline

In the airline industry, the true measure of customer experience comes from the journey. And while an airlines’ role is getting passengers from point A to point B, enhancing the guest experience is w…

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Industry Mini Dive: Alcohol

It's probably a bit of a cliche at this point but have you ever noticed that every get-together in movies/TV shows always includes someone getting wine? Usually, the door opens, and the guest is hold…