Tariffs, Transparency, and Talking It Out: High Caliber Line’s Playbook for Promo Resilience
The word “tariff” tends to trigger deep sighs and quick math. In the promotional products industry, it’s been a buzzword, a budget headache, and a barrier all rolled into one. But what if it didn’t have to be so scary? I sat down with Brian Padian, National Sales...
Tariffs, Transparency, and Talking It Out: High Caliber Line’s Playbook for Promo Resilience
The word “tariff” tends to trigger deep sighs and quick math. In the promotional products industry, it’s been a buzzword, a budget headache, and a barrier all rolled into one. But what if it didn’t have to be so scary? I sat down with Brian Padian, National Sales...
5 Reasons Why You Should Host Webinars
Thanks to the internet, new knowledge is never more than a click away. You can learn almost anything online by watching a YouTube video, taking an online class, or attending a webinar. Webinars are seminars, workshops, or lectures that are hosted online using a...
How to Deal with Negative Reviews
No matter how well you run your business, it’s bound to happen: an unfavorable rating. But don’t panic! A negative review is not the end of your business (or the world!) and if handled properly, can actually be a positive thing. The Rundown: Ratings in SAGE In SAGE,...
Supplier Spotlight: Adjusting Quickly to Supply a Necessary Need
“The plus allows us to be nimble,” said Joanne Richards, referring to Imprint Plus, a Vancouver-based company supplying name badges, signs, and beyond. As the general manager, Joanne has seen shifts overtime – but nothing quite like what 2020 had in store for the...
Celebrate Graduates With These Six Promo Products
You’ve probably noticed “Congrats Grad” painted on car windows, “Class of 2020” décor in every grocery store, and plenty of graduation-themed social media posts to know that soon, many are finishing up their senior year in high school and moving on to bigger and...
Supplier Spotlight: Embracing Change With Innovative Product Ideas
One Southern California supplier refuses to throw in the towel, doing everything possible to make sweet lemonade out of lemons. Terry Town has always portrayed their brand as fun and relaxed, manufacturing towels, blankets, and more for a comfy, relaxed lifestyle. But...
Top 5 Promotional Products for Professionals
As we reach the end of our series of the top industries purchasing promotional products, we take a look at an extensive category of professionals that purchase millions of dollars worth of promotional products every year. Lawyers, CPAs, and...
Totally Custom & Drop-Shipped: The Future of Collectibles
Cut-and-sew and drop-shipping, along with kitting (I will never not talk about kitting), are some of the biggest buzzwords in the promotional products industry right now. But you might be asking what does that mean, and how does that work?...
Elevating the Guest Experience in Hospitality
My husband travels for work. And sometimes, I get to tag along. As a promotional products specialist, I keep my eyes peeled for anything and everything branded on every trip. Some products you might not even notice, but the next time you stay...