4 Ways Content Marketing Improves Your Business
Originally published January 17, 2018. Updated February 25, 2025. Content marketing is a non-negotiable in today’s digital first landscape. If you want to have a presence where your target market spends time, it’s less about geography and more about which digital...
4 Ways Content Marketing Improves Your Business
Originally published January 17, 2018. Updated February 25, 2025. Content marketing is a non-negotiable in today’s digital first landscape. If you want to have a presence where your target market spends time, it’s less about geography and more about which digital...
The About Us Page: Telling Your Company Story
The About Us page is probably one of the first pages that you’ll create for your website. You may call it something else – “About”, “Mission”, “Our Story”, etc. – but these introductory pages all serve the same purpose, to say, “this is who we are.” Unfortunately, the...
Top Tips to Easily Manage Your Projects
Since SAGE Online was designed specifically for the promotional products industry, there are plenty of features that can help you manage your projects easier than ever! The SAGE Online CRM module and Order Management module have all the tools you need to keep track of...
Supplier Spotlight: The Best Kept Secret in a Bag
The phone rang. Miriam picked up and on the other end of the line was a distributor. Time Magazine, based in New York City, was hosting an evening event in Hilary Clinton's honor and needed tote bags. “I know this is not possible, but I had to ask,” the distributor...
8 Graphic Design Mistakes to Avoid
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the same time. Whether you're trying to create a product mockup, designing...
Generation Z vs. Millennials: What’s the Difference?
We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defines a millennial? Millennials are the generation born between 1980-1994. These are...
The Top 25 Most Popular Products in SAGE Total Access: April 2023
Everyone knows the saying: April showers bring May flowers. But I'm not entirely sure that's true - especially in Dallas. It's forecasted to rain here almost every day for the next week, and it feels more like May showers bring June flowers! Anyway, as we head into...
Proof in the Pudding: The Power of Promo
Promotional products, why do they work? In this industry, we can come up with a million reasons why a business could use a promo item. But is there any proof in the pudding? In the latest consumer survey from PPAI Research, we discovered that promotional products...
Top 5 Promotional Product Ideas for the Construction Industry
The construction industry purchases millions of promotional items and giveaways every year. From carpenters to electricians and every other business involved in construction, it’s a competitive industry where brand recognition and trust can win you the bid. In...