10 Budget-Friendly Promotional Products
Anyone who tells you that the marketing budget is expendable is just wrong. Marketing leads to sales which lead to a better bottom line. That being said, not everything has to be top dollar to be effective. The following promotional products are both practical and...
10 Budget-Friendly Promotional Products
Anyone who tells you that the marketing budget is expendable is just wrong. Marketing leads to sales which lead to a better bottom line. That being said, not everything has to be top dollar to be effective. The following promotional products are both practical and...
2023 Apparel Trends Forecast
These apparel trends are soon to make their mark in 2023! When I look to see what will be trending in the promotional apparel world, I always start my research by looking at the fashion industry first. The runway won’t be as telling as the year’s latest and greatest...
8 Promotional Product Ideas for Students of All Ages
Did you know that one of the top industries that make purchases in the promotional products industry is education? Think about it! There are so many opportunities in this industry, from colleges all the way down to private and public schools - plus so much more! With...
Adaptability for Social Media in 2023
In the past year, we saw a lot of new creators and creative ways to innovate your business through a strong social media presence. The biggest takeaway from 2022 that we can bring in the new year is the word adaptability. As I’ve noted before, becoming a social media...
Top 20 Most Popular Products in SAGE Total Access: January 2023
Happy birthday to SAGE! That’s right, it’s February, which means that on the 18th of this month, SAGE is turning 31 and we have you to thank! Without you, we wouldn’t have had 31 amazing years, and without you, we wouldn’t have the top products in SAGE Total Access to...
Hats Off: Direct Caps – Supplier Spotlight
January seems like one of the busiest months for the promotional products industry as a whole. As soon as the holiday rush ends, tradeshows all over the country begin! When I sat down to speak with Michael Steed, General Manager at Direct Caps, he was just coming back...
Gen Z’s Take on Promo
Gen Z! A fresh take on the promotional product world. But, I bet you have some burning questions. What do they like? How do my clients market to them? Where is Gen Z seeing promo the most? Our friends at PPAI put together some wonderful...
5 Custom Page Ideas for your SAGE Website
Saying that we live in a virtual world these days would be an understatement. And by now you probably already know the importance of having a website, but your customers visit tons of websites every day. So, how are you standing out from the...
Passion + Promo: A Journey into the Promotional Products Industry
It’s funny how the path of our careers can lead us to unexpected but exciting destinations. If you had asked me years ago where I saw myself in the future, I doubt I would’ve mentioned the promotional products industry. And yet,...