Tariffs, Transparency, and Talking It Out: High Caliber Line’s Playbook for Promo Resilience
The word “tariff” tends to trigger deep sighs and quick math. In the promotional products industry, it’s been a buzzword, a budget headache, and a barrier all rolled into one. But what if it didn’t have to be so scary? I sat down with Brian Padian, National Sales...
Tariffs, Transparency, and Talking It Out: High Caliber Line’s Playbook for Promo Resilience
The word “tariff” tends to trigger deep sighs and quick math. In the promotional products industry, it’s been a buzzword, a budget headache, and a barrier all rolled into one. But what if it didn’t have to be so scary? I sat down with Brian Padian, National Sales...
Why Sports Sponsorships Are the Future of Marketing
Nike, Coca-Cola, Doritos, you name it. Brands that we know and love have seamlessly affiliated with countless sports teams worldwide. Athletes like Michael Jordan, Serena Williams, and Tiger Woods have represented many different brands over the years. Sports...
Supplier Spotlight Catch-Up: SoarDist
The last year has gone by really fast - and it's been jam-packed. Mark Jaroszewski from SoarDist knows that better than anyone. It was May 2021 when we last sat down with Mark, and SoarDist was coming out of the first year of the pandemic with big goals for the...
5 Steps To Rank Higher In Search Engines
A strong and healthy search engine ranking plays an important factor in your online success. It’s like any sport — you want to climb the rankings ladder in order to get a better view of your competition and potential teammates. Just as there are professional leagues,...
Most Popular Products in SAGE Total Access: June 2022
It's July! Which means that for some, school starts next month. That's crazy to think about – I remember summer stretching on forEVER when I was a kid. But unsurprisingly, that is also reflected in our top products and product categories - so let's jump into it! For...
4 Ways To Increase Sales With Catalogs
Do you remember getting the toy catalog as a kid during the holiday season? You'd sit down with a marker or a ballpoint pen and spend HOURS going through every single page and making sure you were careful to select the very best toys? Well, you can give your customers...
SAGE Product Updates: Q4 2023 Development Recap
It's January, the holidays seem long gone, traffic is returning to normal, and Q4 2023 is over! Even though historically, Q4 is relatively slow for the majority of businesses while everyone ties up the year like a pretty package - that doesn't mean we've been...
The Weird and Wonderful World of Medieval Times
There is something so... quintessentially American about the romanticization of medieval European life - and especially medieval fantasy life. With intensely popular media like Lord of the Rings, The Elder Scrolls game series, Game of Thrones, and Dungeons &...
2024 Color Trends
Feeling all warm and fuzzy after the new year? Well, apparently, Pantone is feeling the same way about 2024! This year's Color of the Year is described as a “velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul.” Now, doesn’t that...