Bring on the Bats: Half-o-Ween is Here to Haunt Your Summer
Skeletons on beach towels. Ghost-shaped pool floats. Watermelons carved into jack-o'-melons. If summer feels a little spookier this year, it’s not your imagination—Half-o-Ween and Spooky Summer are officially a thing. It's more than just a quirky trend; it's a growing...
Bring on the Bats: Half-o-Ween is Here to Haunt Your Summer
Skeletons on beach towels. Ghost-shaped pool floats. Watermelons carved into jack-o'-melons. If summer feels a little spookier this year, it’s not your imagination—Half-o-Ween and Spooky Summer are officially a thing. It's more than just a quirky trend; it's a growing...
“Damn Good” Branding: Torchy’s Tacos
Today is a great day! I finally get to have an exclusive fireside chat with you about one of my favorite brands—Torchy’s Tacos (or, as most of us call it, Torchy’s for short). If you haven’t tried Torchy’s, I am so sorry for your loss. This taco company delivers...
The 4 Key Ingredients To Effective Advertising
As a supplier in the promotional products industry, branding is your business. Not only is it your job to make sure that your products help the end buyers properly brand themselves, but you also must brand yourself to be able to compete in the industry. Advertising...
Promotional Products at Disney: The Story of the Orange Bird
By the time Disneyland opened in 1955, Disney was a household name. Following the success of the studio's movies and television shows like Sleeping Beauty, Peter Pan, Walt Disney's Disneyland, and Walt Disney Presents, Walt Disney wanted a theme park where both kids...
The Top 25 Most Popular Products in SAGE Total Access: September 2022
September has passed, which means one thing: it's officially spooky season! It's time for caramel apples, pumpkin carving, hay rides, and mischief! Looking at September's most popular products categories, we see that bottles dropped back down to number seven from...
The 411 on QR Codes
The no-contact business card of the century. The magic, the mystifying, the incredible... The QR Code! QR (quick response) codes were developed in 1994 by a Japanese engineer for the purpose of tracking parts in car factories. Source: Forbes They gained more...
10 Cool Products We Saw at The PPAI Expo: 2024
The PPAI Expo is the epitome of all things new and exciting at the start of each year and our favorite thing to do is walk the show floor looking for all the cool new products! Whether they're new items we haven't seen before or just a cool new twist on an old...
Supplier Spotlight: Rush Service – Everything You Need At The Click of A Button
One of my favorite things about Supplier Spotlights is being able to forge a relationship with suppliers! I love seeing their side of the business and what sort of brand-new, super cool things they're going to bring to distributors. Whether it's talking about a new...
The Introvert’s Guide to Rocking a Networking Event
For YEARS, I would forego the complimentary cocktails + 1 hour of networking embarrassment from professional networking events. To me, it was a recipe for my own disaster. My outlook changed when I attended an event with someone who, like me, was not a natural at...