Make the SAGE Catalog Studio a hub for your marketing efforts. Since SAGE Workplace™ users can create digital catalogs and use Ready-to-Go Catalogs for free, it gives you the opportunity to try a variety of marketing methods to see which works best for you.

Pro tip: Use the sidebar menu feature to include next steps and calls to action along with your contact information naturally next to each page in the catalog.

• Link to the digital catalog in your email signature or on your business card.

In this digital first society, Millennials and Gen Z are more likely to click a link than they are to pick up a phone. Having a digital catalog link in your “calling card” (whether digital or physical) enables you to show off your product offerings and start the customer journey passively.

• Send digital catalogs to your email marketing list routinely to keep your brand top of mind.

Once a quarter, send your email list a digital catalog with seasonal product offerings. This allows you to stay in touch with prospects and customers by sharing relevant content. The calls to action in the sidebar of the catalog give readers the opportunity to further the journey as they please. Reduce the file size of the email by simply sending a link instead.

• Include a link to a digital catalog in the order confirmation email.

Automating order confirmations is a best practice for any retailer. What many brands fail to recognize is the opportunity provided by those very confirmation emails. Include a link to a digital catalog to someone who has already purchased from you to entice them to do so again. Think of it as the “You Might Also Like” of your order process.

• Feature digital catalogs on specific webpages.

Whether you use themed catalogs on each themed page of your website, you strategically place targeted catalogs on industry-specific pages, or you simply include a catalog on the homepage, digital flipbooks enhance engagement.

• Share digital catalogs on social media platforms.

Social media is the 21^st century’s town hall. Sharing a digital catalog link on social media allows you to highlight multiple products succinctly and in a location your target audience spends time.

• Use a digital catalog in conjunction with paid ads to generate leads.

Create an ad campaign that takes interested parties to a relevant landing page. On that landing page, visitors could exchange their email address for access to a digital catalog. This is called a gated download. The page could also display the catalog automatically, but then you miss the opportunity to collect a lead’s email address.

• Promote your digital catalog on a billboard.

Think outside the box and the building with some out of home advertising. Imagine a billboard with your brand and an easy-to-remember link to a digital catalog and the tagline “Need Something to Read on the Road Trip?” Passengers could flip through the catalog while listening to their favorite podcast, and you just connected with an audience you might otherwise have missed.

The moral of the story is this: where there’s a link, there’s a way to use that link to market your brand. Digital catalogs are a modern means of letting consumers’ fingers do the walking, and a free way for you to do some marketing.