In a world where complexity often reigns, Goldstar® stands out by championing simplicity. Their tagline, “Simply Better,” isn’t just a catchy phrase—it’s something they live by, a philosophy that runs through every aspect of the business, from making things simpler and better for their distributor partners, to helping brands make smarter choices through better pricing, better made products, better branding, and better practices.

Experience Simplicity®

One of the key elements that stood out to us when we sat down with Lane Hokanson, the Global Marketing Manager for Goldstar, is their dedication to making everything easier for their distributor partners. As Lane put it:

“We try to keep it as simple as possible so distributors can spend time on the bigger picture, the things that matter for their business.”

Goldstar’s all-inclusive pricing is just one way they simplify the experience; there are no setup fees or surprise charges. The price you see is what you get, and in the promo industry, that’s a fantastic way to stand out. Their transparent pricing structure is specifically designed to make it easier to plan and work with a budget.

Plus, they also provide free marketing tools like e-flyers, brochures, and ready-to-share social media content to make it easier to pitch their products. They also offer quick standard production times, low minimum order quantities, and they have deep inventory so they can meet their customers’ needs efficiently and reliably, making it easier for distributors to get what they need, when they need it.

Not to mention, they provide personalized support. At Goldstar, distributors have a dedicated, experienced account manager to help handle their account, manage their purchases, answer questions, and provide support every step of the way.

Easy peasy! Are you sensing a theme, yet?

Goldstar & ESG

Another way Goldstar really stands out is through their committment to sustainability and creating a better future for our planet and their distributor partners. Their approach focuses on simplifying sustainability by improving efficiencies, minimizing waste, and reducing energy consumption. In fact, their carbon reduction targets are in line with the Paris Agreement’s 1.5° emissions pathway and they are on target to achieve net zero by 2040.

This dedication shines through in multiple ways, one being their nature-inspired visual rebrand. A subtle leaf in their new logo symbolizes growth and environmental responsibility, while an earth-toned color palette reinforces their dedication to eco-conscious practices. These thoughtful updates reflect their mission to provide not just better products, but ones that help create a greener, more sustainable future.

Goldstar also aims to empower distributors to make environmentally conscious choices for their customers with their new eco-friendly products. Their goal is to develop reusable, stylish, and affordably priced items made with recycled materials, nature-inspired hues, and practical features that resonate with today’s buyers. It’s a collection that’s Made to Inspire. It’s Made Better™.

Goldstar’s Made Better collection combines innovative design and thoughtfully sourced materials with an impressive selection of writing instruments, drinkware, and bags. Even the packaging is made of recycled, recyclable, or compostable materials whenever possible, eliminating problematic plastics such as PVC and polystyrene.

Furthering their sustainability efforts, Goldstar has partnered with B Corp-certified Ocean Bottle to support global ocean cleanup. Each Ocean Bottle funds the removal of 25 pounds of ocean-bound plastic—the equivalent of 1,000 plastic bottles. Additionally, their exclusive Coastal Threads™ Collection features durable, water-resistant RPET fabric made from REPREVE® Our Ocean™ recycled ocean-bound plastic fibers.

The Bottom Line

Goldstar proves that simplicity isn’t just a concept—it’s a commitment woven into every part of their business. From transparent pricing and dedicated distributor support to sustainable initiatives and thoughtfully designed products, they make it easier for distributors to succeed while making a positive impact. By embracing efficiency, reducing waste, and offering eco-conscious solutions, Goldstar is leading the way in both the promotional products industry and environmental responsibility. Ready to experience simplicity in action? Discover how Goldstar can help you streamline your business and inspire your customers with products that are simply better.

For more information on Goldstar (SAGE# 57190) click here. To check out our other Supplier Spotlights, click here.