Industry Mini Dive: The Holiday Shopping Season

by Betty Anderson | Dec 13, 2023 | Industry Deep Dives, Promotional Product Ideas | 0 comments

The holidays are here and holiday shopping is in full swing! But did you ever consider that the holiday season functions like one big seasonal industry? From ornament manufacturers and Christmas tree farmers to toy companies and more, the vendors that supply your holiday cheer could also supply your next paycheck! So, let’s take a look at the industry, how people are spending their money, and more!

Not to mention, in 2022 – online shoppers spent a record $5.29 billion on Thanksgiving alone. That’s a whole lot of people ignoring their families for some sweet, sweet deals. 🙂

For many retail businesses, the holidays bring in the most revenue for the year, often helping make up any lost revenue seen in other quarters.

The holiday season is so big commercially that many businesses simply focus on it year-round like Christopher Radko Ornaments, Old World Ornaments, Bethlehem Lights, or Balsam Hill Christmas Trees. Plus, if you’ve ever wandered down a main street in a tourist town like Estes Park, Colorado you would have seen shops dedicated just to holiday items all year long.

So, what kind of promo can you pitch for the holiday purveyors? Let’s take a look!