Our previous blog about online stores explained why they are a great tool to keep your clients’ branding consistent and have a one-stop shop to outfit their teams, sell merch, and more. They know that it will be easier to purchase items to outfit their team members or buy some fun swag for trade shows or conventions. But what products should you add to their store to ensure they get everything they need?

The Classics

Does your client have something they ALWAYS order—no matter what? It’s their go-to product, whether it’s a branded T-shirt, polo shirt, hat, or the classic drink holder. The best place to start is with the things they consistently order, then build from there. An online store is all about ease for both you and your client, so having those go-to items right there is your best bet.

Variety

What’s great about an online store is that you can show your client that they have options! For example, you can show that the shirt they always buy comes in different colors and fabrics. You can also showcase items at various price points. For example, say you choose a golf-fit Nike polo shirt; you can also choose something similar and maybe a little bit more budget-friendly for those who are slightly more conscious about their spending.

Accessorize!

You have your basics down, t-shirts, jackets, sweatshirts… why not add in some accessories for your client to choose from? Maybe your client is a pet-friendly office – consider how cute it would be to have their dogs running around with little branded bandanas around their necks. Things like hats, name badges, and Popsockets are a great way to offer your clients different ways to share their pride in their company or brand.

Have surprises!

One of the best parts about SAGE Online is getting lost in the pages of products in the database! You can find anything and everything that you didn’t know you could bulk order or that existed, like live cacti or hot sauce. Anything you can think of. It might be fun to search and see what kind of fun little surprises you can add to your client’s online store.

Relevance

While having surprises and something they might not have thought about is fun, try to keep it relevant. For example, while a stress reliever in the shape of an onion is really funny and kind of cool (who knew they made squeezies in the shape of onions, after all?), it probably isn’t relevant to a hospital or a school (unless it’s a culinary school). However, you could add in a squeezie in the shape of a pencil, branded with their school name, or a heart shape, branded with the hospital’s name.

See? Selecting products for an online store can be really fun; it can open you and your client up to a whole bunch of promotional products that you didn’t know existed or would have never thought about before! It can also streamline everything, so the ordering process between you and your client is seamless, saving you both time and a lot of guesswork.

Are you or your client interested in an online store? Check out this handy best practices checklist to make sure that you’re on top of the game, click here to learn more, or contact us today!