See The

Continental Breakfast

Level 3 | Prefunction Area

Education Sessions

Level 3 | Meeting Rooms

Exhibits Open for Distributors and Invited Clients

Level 1 | Exhibit Hall


Official Tradeshow

SAGE Mobile is the official tradeshow planner for SAGE Show! With SAGE Mobile’s tradeshow planner, you can:

  • Navigate the show floor easier than ever with the interactive floor plan and ability to create walk lists
  • Pull up your barcode for expedited badge pick-up and easy entry
  • Participate in a discussion group just for SAGE Show attendees
  • View the education schedule and plan your must-see sessions
  • And so much more!

SAGE Mobile’s tradeshow planner is free to use, so be sure to download it before the show to start building your walk list!

Download Today

App Store Google Play
App Store Google Play

How to download the app:


  1. Launch your app store (Google Play for most Android Devices, or the Amazon Appstore for Kindles).
  2. Search for SAGE Mobile.
  3. Tap SAGE Mobile in the results, and choose Install.
  4. Choose Accept & Download.
  5. After installation is complete, log in using your SAGE login ID and password. You can reset your password, here. Contact our Support Team if you need further assistance at 800.925.7243.

Click here to launch the app in Google Play.

Download app on Android device

How to download the app:


  1. Launch the App Store on your device.
  2. Search for SAGE Mobile.
  3. Tap Install, enter your Apple ID.
  4. Enter password when prompted, and tap OK.
  5. After installation is complete, log in using your SAGE login ID and password. You can reset your password, here. Contact our Support Team if you need further assistance at 800.925.7243.

Click here to launch the app in the App Store.

Download app on iOS device

Invite Your

Since your business relies on building strong, loyal relationships with your clients, we encourage you to invite them to the show! Your clients will love being able to see and interact with products in person and you’ll love the orders they place after the show!

Walking with your clients on the show floor is a great opportunity to create a true one-on-one relationship and enhanced sales experience. Don’t miss out on a chance to increase your sales and build a great relationship with your client.




Irving Convention Center
500 West Las Colinas Boulevard, Irving, TX 75039


Free Wi-Fi

All parking is free. An 800-space parking structure is attached to the facility and additional parking is available within walking distance. Complimentary wireless internet access is provided in the exhibition hall, meeting rooms, ballroom and in public spaces.

If you need mobility assistance, please arrange scooter rental with DME Scooters & More. Visit www.scootermore.com or call 888-776-0556.


Book Your

The Westin Irving Convention Center at Las Colinas

400 West Las Colinas Boulevard, Irving, TX 75039
Rate: $189 | Cut Off Date: July 27, 2020 | 972-505-2900
Includes complimentary Wi-Fi

Book now  >



  • 3D Promoplastic Inc
  • 3M Promotional Markets


  • AAkron
  • Acehigh
  • Ad Bands Plus
  • ADG Promotional Products
  • Ads On Magnets
  • Alexa Springs - TST/IMPRESO Inc
  • ALightPromos
  • All Color Badge And Awards
  • Aloe-Up
  • Alpi International Ltd
  • American Acrylic
  • American Ad Bag
  • American Calendar Company
  • Angello & Associates
  • Antigua Group
  • Ariel Premium Supply Inc
  • AT Cross Company, LLC
  • Auto-Sun-Shade/Intertek International Corporation
  • AZX Sport - USA


  • Baden Sports Inc.
  • Bag Makers Inc
  • Baggo Inc
  • Banaka Incorporated
  • Ben Norris Marketing
  • Bennett Sales
  • Best Promotions USA LLC
  • BIC Graphic
  • Blankenship Marketing Group
  • Blue Generation
  • Bose
  • Broadway Basketeers
  • Bulldog Packaging


  • California Tattoos
  • Callaway
  • Capco International dba Cobra Caps
  • Chocolate Inn / Lanco
  • Chris Dollar Marketing Group
  • Clothpromotions Plus
  • CNB Incentives
  • Cochran Sales & Marketing
  • Coleman
  • Coloring Book Solutions/LivRite Line
  • Compass
  • Conimar Custom
  • Continental Marketing Services Inc
  • Cosmo Fiber
  • CPS / Keystone (Custom Plastic Specialtes, LLC)
  • Creative Brands
  • Cross Canvas Company
  • Crystal Images
  • Custom Printing II Ltd


  • DAC Marketing
  • Diamondback Branding LLC
  • Discount Labels
  • Dixie Seal & Stamp Co Inc


  • Elliot Barry Company
  • Exquisite Images LLC


  • Faber-Castell
  • Fey Promotional Products Group
  • Fields Manufacturing
  • Flash Direct
  • Fossa Apparel Inc
  • Fossil
  • Foxyware/Vegas GOlf


  • Galaxy Balloon
  • Garland Writing Instruments
  • Garyline
  • Gemline
  • Giant Media LLC
  • Gill Studios Inc
  • Glass America
  • Goldstar
  • Gordon Sinclair


  • Halls & Company
  • High Caliber
  • High Sierra
  • Hit Promotional Products
  • HTT Headwear Ltd


  • Identification Plates Inc
  • Illinois Glove
  • In Stepp Marketing
  • In Your Face Apparel
  • Innovation-Line


  • J Charles
  • Jack Nicklaus
  • JBobs Designs Inc


  • Kati Sportcap
  • KC Caps


  • Landes
  • Landway
  • LDK Marketing
  • Level 7 Concepts
  • Liberty Playing Card LP
  • Logo Mats, LLC
  • Lonestar Incentives
  • Lorieaton.com
  • Lungsal


  • Metropak
  • MLR Alliance
  • Mobile Edge
  • Movado
  • MTC Promo Inc


  • Next Level Apparel
  • Nucom Burk's Bay


  • Omaha Steaks
  • Orbus Exhibit & Display Group
  • Origaudio
  • Original Penguin
  • OTTO International, Inc
  • Outdoor Cap


  • Panther Vision
  • Paul K Guillow Incorporated
  • Pebble Beach Corporate Apparel
  • Pedre
  • Picnic Time Family of Brands
  • Pilot Pen
  • Pioneer Balloon Company
  • PPAI
  • Preferred Nation Inc
  • Premier Canopies
  • Pro-Celebrity
  • Pocket Folders Fast
  • Project and Backpacker Apparel
  • Promotional Products Association Southwest
  • Promotional PSI


  • Qualtry Promo


  • Redline
  • Reinecker Marketing Associates
  • Reisack Sales & Marketing
  • Rhombus Canvas LLC
  • Richardson Caps
  • RiteLine LLC
  • Rocketbook


  • S&S Activewear
  • SAGE
  • Sanford Business To Business
  • Sanis Enterprises Incorporated
  • SanMar
  • Screen Cleaner Depot
  • Seidio Elite
  • Shawn Naeter and Associates
  • Showdown Displays
  • Simba
  • Skinner & Kennedy Co
  • SlingGrip by DMD Products
  • SnugZ USA
  • Sock Club
  • Sock101
  • Southwest Incentives
  • SoYoung Inc
  • Spector & Co
  • Starline USA Incorporated
  • StickerYou Inc
  • Stone River Gear LLC
  • Storm Duds
  • Strideline LLC
  • Stylecraft Inc
  • Sweda Company LLC


  • Tekweld
  • Tervis
  • The Allen Company
  • The Brentwood Line / The Sourcing Department
  • The Chest Co
  • The Knobby Krafters Inc
  • The Leslie Company
  • The Magnet Group
  • The Puttskee
  • The Sourcing Solution
  • Titan Custom Products Inc
  • TMB Marketing
  • Tomaxusa
  • Totally Bamboo
  • Tropico Imports Ltd
  • Tuso Marketing Team


  • Ultra Penworks
  • Utica Cutlery Co


  • Vantage Apparel
  • Ventura Promotional Products Inc.
  • Versa-Tags Inc
  • Victorinox Swiss Army Inc
  • ViewArea
  • Visions Awards
  • Vitronic / IMAGEN Brands
  • Vu Line Direct


  • Warwick Publishing Co
  • Water Promotions
  • Wholesale Cutting Boards
  • Wilson
  • WOWLine
  • Wright Printing

Frequently Asked

What is SAGE Show?
SAGE Show is an educational event and tradeshow for promotional products professionals. You’ll have access to quality industry education, sales advice, SAGE product help, networking and more! SAGE Show is also one of the top industry tradeshows for promotional products distributors and their invited clients.
When and where is SAGE Show?
AUGUST 18, 2020
SAGE Show will be held at the beautiful and innovative Irving Convention Center, which is centrally located for easy accessibility from all parts of the Dallas/Fort Worth area.
Who can attend SAGE Show?
Qualified promotional products distributors and their salespeople are welcome to attend. SAGE Show is also unique in that distributors’ invited clients are also welcome to attend to walk the show floor.
Why does SAGE Show have a hosted client element?
The invitation-only, hosted client aspect of the show is designed for distributors who wish to create a one-on-one enhanced sales experience geared toward identifying and satisfying the needs of key clients. The program serves the unique needs of suppliers as well, by providing a setting in which to create brand awareness, present case studies and discuss the benefits of promotional products directly with clients and their distributors.

SAGE Show remains the only show in the area that clients can attend. It gives distributors a unique opportunity to enhance their relationship and increase sales with key clients. In addition, the Dallas/Fort Worth area is home to hundreds of corporate headquarters, including 18 in the Fortune 500. This creates a large, educated, population of key clients with promotional products purchasing power in the Dallas/Fort Worth area.

Sixteen of the 27 regional associations currently have hosted client shows. These shows have been very popular and successful and both suppliers and distributors have appreciated participating in these shows.
What will SAGE Show cost for distributors and clients?
Admission to the tradeshow is free for all promotional products distributors, their salespeople, and their invited clients.
How will my clients benefit from the show?
By inviting your clients to SAGE Show, you are not only helping to educate them on the benefits of promotional products, you are also opening their minds to thousands of ideas and products that they otherwise may have never realized were an option to them.
How will I benefit from bringing clients to the show?
Walking with your clients on the show floor is a great opportunity to create a true one-on-one relationship and an enhanced sales experience. Also, by inviting your client to SAGE Show, it will be an idea generator for them and ultimately help to increase your sales.
What clients should I bring?
You can bring any of your clients to the show. We suggest bringing a variety of clients, those who order a lot of promotional products from you and those who don’t. This gives you the opportunity to educate the ones who do not order frequently on the endless possibilities.
Are client shows common?
Sixteen of the 28 regional associations currently have hosted client shows. These shows have been very popular and successful and both suppliers and distributors have appreciated participating in these shows. SAGE Show will be the largest client show in the central region.
How many clients can I bring?
There is not a limit on the number of clients you can bring.
How much does it cost to bring a client?
It’s free! There is no charge to bring your clients.
Do I have to register my clients?
We suggest you pre-register your clients to expedite their entrance into the show. However, this is not required and you are able to register your clients onsite as needed.
How can I invite clients to the show?
Distributors can send an email invitation to their clients via the same site you use to register for your name badge.
Will a supplier try to sell directly to my client?
Suppliers are familiar with end-buyer style shows. Client badges will be a different color and will say “Client” on them to identify a client. Exchanging business cards or other contact information on the show floor is strictly prohibited.
What happens when a supplier scans my client’s badge?
When a supplier scans your client’s badge, they will see YOUR name and contact information, as well as the client’s name and company for reference only. None of your client’s contact information is included in the lead. All of the contact information is the distributor’s information. In addition, their lead retrieval device will say “Client” at the top to remind the supplier that they are talking to a client. After the show, you will get a detailed report of all of the leads captured by exhibitors from your clients for easy follow-up.