Who is your team? Before the Internet, business was conducted face-to-face, allowing people to get to know the companies they were working with. Your About Us should inspire the same trust that people used to gain from in-person interactions. You can do this by creating personal connections through a \u201cMeet the Team\u201d section. Here\u2019s an example of how you can introduce your team on your site:<\/p>\n\n\n\n What<\/strong><\/p>\n\n\n\n What do you do? This is probably the most important question you can answer on your About Us page. If you are doing something different or offering a special service to your customers, be sure to mention it here! <\/p>\n\n\n\n Another \u201cwhat\u201d question that you can answer on your About page is your mission. What is your company\u2019s mission statement? Your mission statement is a short statement that encompasses your vision, values, and mission. Its purpose is to explain why your company exists, what your goals are, and what kind of products or services you offer. <\/p>\n\n\n\n Where<\/strong><\/p>\n\n\n\n If someone is interested in working with your company, they’ll want to know where you are located. If you serve a large area or can ship all over the country, your customers need to know that. Especially in the promotional products industry, where products can be drop-shipped almost anywhere in the country and purchases can be made and completed entirely online. In that case, your “where” may be less of a physical presence and more of the locations you serve.<\/p>\n\n\n\n When & Why<\/strong><\/p>\n\n\n\n When and why can be combined to express your company\u2019s story. When did you start and why?<\/p>\n\n\n\n This is a perfect opportunity to take your customers on a journey through the experiences that have brought your company to where it is. Share your beginnings and where you are today, as well as your plans for the company\u2019s future. The why is your opportunity to share your company\u2019s unique story and why you are different from competitors. <\/p>\n\n\n\n How<\/strong><\/p>\n\n\n\n Now that they\u2019ve met your team, read your mission statement, and heard your story, your visitors want to know how you are going to put all of that into practice for them. Your About Us page is a great place to share information on your company\u2019s accomplishments and testimonials from satisfied past customers. This information helps give your customers tangible evidence of how you can help them. <\/p>\n\n\n\n By now you’re probably thinking, “it can’t be that simple!”, but it is! Writing a compelling About Us page for your website doesn’t have to be tedious or unbearable. All you have to do is connect with your customers on a personal level and show them what your company is all about. Once you do that, you\u2019re well on your way to having a special About Us page that will draw in even more customers.<\/p>\n","protected":false},"excerpt":{"rendered":" The About Us page is probably one of the first pages that you\u2019ll create for your website. You may call it something else \u2013 \u201cAbout\u201d, \u201cMission\u201d, \u201cOur Story\u201d, etc. \u2013 but these introductory pages all serve the same purpose, to say, \u201cthis is who we are.\u201d Unfortunately, the About Us page is often treated as […]<\/p>\n","protected":false},"author":27,"featured_media":9889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[15],"tags":[918,72,20,491,160,919],"class_list":["post-9881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-about-us","tag-promo","tag-promotional-products","tag-website-tips","tag-websites","tag-writing-tips"],"acf":[],"yoast_head":"\r\n![\"Meet](\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2019\/11\/Meet-the-Team-3.png\")
<\/figure>\n\n\n\n![\"Our](\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2019\/11\/Our-Mission.png\")
<\/figure>\n\n\n\n![\"When](\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2019\/11\/When-Why.png\")
<\/figure>\n\n\n\n