{"id":9866,"date":"2019-12-03T11:33:47","date_gmt":"2019-12-03T16:33:47","guid":{"rendered":"https:\/\/www.sageworld.com\/blog\/?p=9866"},"modified":"2020-03-12T18:03:29","modified_gmt":"2020-03-12T23:03:29","slug":"supplier-spotlight-illuminating-the-promo-world","status":"publish","type":"post","link":"https:\/\/www.sageworld.com\/resources\/index.php\/2019\/12\/03\/supplier-spotlight-illuminating-the-promo-world\/","title":{"rendered":"Supplier Spotlight: Illuminating the Promo World"},"content":{"rendered":"\n

You see them at every theme park or concert. Multi-colored glow novelties such as neon necklaces, flickering glassware, and lightsabers. But, even though these bright, attention-grabbing products have been around for quite some time, how did they become so popular across the globe?<\/p>\n\n\n\n

Brighter Promotions, a supplier located 30-minutes north of Chicago, knows a thing or two about light-up, LED products. Especially, since the owner was instrumental in expanding novelty glow into the commercial world in the 1980s. <\/p>\n\n\n\n

Jeff Schrimmer, second-generation\npresident at Brighter Promotions, recalls his father tinkering with different\niterations of glow sticks in his basement. “I remember my father would\nwork on creating the first glow earrings with a drill press on\nmini-sticks,” Jeff recalled. “And of course, the teletype machine in\nthe closet that would click away in the night.” <\/p>\n\n\n\n

The whole idea of bringing what was once a military and emergency item as a novelty product for the young (and young at heart) to enjoy at parties really excited the whole family.<\/p>\n\n\n\n

Fast forward a few years later, and a whole bunch of more items, and just like that, novelty glow and Brighter Promotions was born!
<\/p>\n\n\n\n

The Godfather of Glow Necklaces<\/strong><\/p>\n\n\n\n

Years before Brighter Promotions opened its doors, glow sticks were used for military tactics. One of the first branches that used this type of device was the U.S. Navy in the 1970s. Before glow sticks were used for commercialized purposes, they were used as emergency lights, parachute markers, and landing zone markers. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

However, around the same time when the\nU.S. Navy was using glow devices for military tactics, the Schrimmer\u2019s were\ncreating a new use for the fluorescent chemicals. In the late 1970s, Jeff\u2019s\nfather got a hold of a military light stick from his brother and cut it open.\nHe poured the glowing liquid into a long tube, supplied by his aquarium hobby.\nLow and behold, the very first glow necklace was created; a novelty that is now\nseen at almost every event worldwide!<\/p>\n\n\n\n

No Batteries Needed<\/strong><\/p>\n\n\n\n

When LED technology became more prevalent in the mid-1990s, Brighter Promotions variation of products grew substantially. The company could then supply small wearables, pens, and toys that didn\u2019t require bulky light bulbs or batteries. <\/p>\n\n\n\n

\u201cThe birth of LED took us in a whole new direction,\u201d said\nGreg French, Brighter Promotions Vice President.  <\/p>\n\n\n\n

Today, Brighter Promotions offers hundreds of light-up novelties including LED chopsticks and an LED bubble gun, because why not? These products can also be found at mainstream theme parks (you can probably guess where!), concerts, and parties. \u201cIf the item lights up, there is a good chance it came from us,\u201d Greg added. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Batteries are certainly not required when it comes to the energetic employees at Brighter Promotions, churning out order after order. The team of employees prides themselves on quick order turnaround and exceptional customer service, two qualities that set the company apart from the competition. Industry peers even voted them as the number one supplier in 2016!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A variety of imprint methods are also offered, giving customers multiple decorating options. From heat transfer to screen printing, Brighter Promotions does it all! <\/p>\n\n\n\n

Making a Difference<\/strong><\/p>\n\n\n\n

Although Brighter Promotions helps\nlighten the mood at events with glow novelties, the company takes product\nstandards seriously. “We are CPSIA (Consumer Product Safety Improvement\nAct) certified and all of our factories are audited. Product safety is our\nnumber one priority,” Greg explained. <\/p>\n\n\n\n

The social responsibility doesn’t stop\nthere, Brighter Promotions also supports breast cancer awareness. With every\nbreast cancer product purchased, a portion of the proceeds helps fund cancer\nresearch. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u201cWe are doing our part to give back,\u201d said Greg. <\/p>\n\n\n\n

The Future Generation of Glow<\/strong><\/p>\n\n\n\n

From\ninventing glow necklaces more than 40 years ago to now offering thousands of\nproducts, Brighter Promotions is the go-to source for everything celebration.  <\/p>\n\n\n\n

When asked what customers can expect in 2020, Greg responded, \u201cinnovation.\u201d <\/p>\n\n\n\n

\u201cWe have factories and engineers in China that are constantly working to innovate and perfect the future generation of glow novelties and LED.\u201d <\/p>\n\n\n\n

Who knows what we\u2019ll see next? But, whatever it is, there\u2019s no question that the future of Brighter Promotions is bright. Better put on those shades!<\/p>\n\n\n\n

With the holidays quickly approaching, check out<\/a> the festive products that will spread cheer at every holiday bash. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

You see them at every theme park or concert. Multi-colored glow novelties such as neon necklaces, flickering glassware, and lightsabers. But, even though these bright, attention-grabbing products have been around for quite some time, how did they become so popular across the globe? Brighter Promotions, a supplier located 30-minutes north of Chicago, knows a thing […]<\/p>\n","protected":false},"author":26,"featured_media":9892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1007],"tags":[916,782,783,268,853,664],"class_list":["post-9866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-glow-novelties","tag-promo-ideas","tag-promo-products-marketing","tag-promotional-products-professionals","tag-promotional-products-supplier","tag-supplier-spotlight"],"acf":[],"yoast_head":"\r\nSupplier Spotlight: Illuminating the Promo World - SAGE Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.sageworld.com\/resources\/index.php\/2019\/12\/03\/supplier-spotlight-illuminating-the-promo-world\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Supplier Spotlight: Illuminating the Promo World - SAGE Blog\" \/>\r\n<meta property=\"og:description\" content=\"You see them at every theme park or concert. 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