{"id":25354,"date":"2025-07-09T02:13:00","date_gmt":"2025-07-09T07:13:00","guid":{"rendered":"https:\/\/www.sageworld.com\/resources\/?p=25354"},"modified":"2025-07-15T13:06:41","modified_gmt":"2025-07-15T18:06:41","slug":"marketing-with-a-team","status":"publish","type":"post","link":"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/07\/09\/marketing-with-a-team\/","title":{"rendered":"Marketing with a Team"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bonus Episode: Marketing with a Team with Bille Forman\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/rgkEZqNv5-8?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In this episode, we&#8217;re joined by SAGE&#8217;s Vice President of Marketing, Billie Forman, to dive into the world of <strong>marketing with a large team<\/strong>. This episode serves as a powerful counterpoint to our recent discussion on marketing with a small, limited team.<\/p>\n\n\n\n<p>Billie, with 18 years of experience at SAGE and a deep understanding of the promo industry, shares invaluable insights on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The advantages of a diverse, specialized marketing team:<\/strong> Discover how having in-house experts like copywriters, graphic designers, and video producers can lead to greater efficiency, higher quality work, and a deeper understanding of your brand.<\/li>\n\n\n\n<li><strong>Real-world examples of successful large-team initiatives:<\/strong> Learn how SAGE leverages its diverse team for major projects like the Promo Perspectives podcast itself and the industry&#8217;s &#8220;Super Bowl,&#8221; PPAI Expo.<\/li>\n\n\n\n<li><strong>Overcoming the complexities of managing a large, diverse team:<\/strong> Billie discusses strategies for fostering communication, collaboration, and prioritizing projects, especially in a hybrid work environment.<\/li>\n\n\n\n<li><strong>Fostering individual growth:<\/strong> Get tips on how to empower team members, provide transparency for career advancement, and trust your specialists to excel.<\/li>\n\n\n\n<li><strong>Scaling a marketing team:<\/strong> Billie offers practical advice on identifying skill gaps, justifying new hires, and deciding whether to bring on a generalist or a specialist.<\/li>\n\n\n\n<li><strong>The role of AI in modern marketing:<\/strong> Explore how SAGE&#8217;s team is currently utilizing AI for tasks like image generation, voiceovers, content polishing, and strategic assistance.<\/li>\n<\/ul>\n\n\n\n<p>Whether you&#8217;re looking to grow your marketing department or optimize your current large team, this episode is packed with actionable advice from an industry expert!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, we&#8217;re joined by SAGE&#8217;s Vice President of Marketing, Billie Forman, to dive into the world of marketing with a large team. This episode serves as a powerful counterpoint to our recent discussion on marketing with a small, limited team. Billie, with 18 years of experience at SAGE and a deep understanding of [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":25355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2227],"tags":[],"class_list":["post-25354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Marketing with a Team - SAGE Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/07\/09\/marketing-with-a-team\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Marketing with a Team - SAGE Blog\" \/>\r\n<meta property=\"og:description\" content=\"In this episode, we&#8217;re joined by SAGE&#8217;s Vice President of Marketing, Billie Forman, to dive into the world of marketing with a large team. 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