{"id":25162,"date":"2025-05-28T01:00:00","date_gmt":"2025-05-28T06:00:00","guid":{"rendered":"https:\/\/www.sageworld.com\/resources\/?p=25162"},"modified":"2025-06-04T09:24:11","modified_gmt":"2025-06-04T14:24:11","slug":"video-production-part-1","status":"publish","type":"post","link":"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/28\/video-production-part-1\/","title":{"rendered":"Video Production Part 1"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bonus Episode: Video Production Part 1\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/KCX14_uG_js?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>SAGE recently secured the #1 spot on the PPAI Online 18 for our outstanding social media performance, and a big reason for that success is our video content! In this episode, Lafonso shares his incredible journey into video production and dives into fundamental principles that will help promotional product suppliers and distributors create compelling visuals, even on a budget.<\/p>\n\n\n\n<p><strong>In this episode, you&#8217;ll learn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Power of Storytelling:<\/strong> How understanding narrative in other media (like books and movies) can inform your video production, and how to evoke emotions without saying a word.<\/li>\n\n\n\n<li><strong>Essential Video Production Rules:<\/strong> Lafonso breaks down key principles like white balance, focus, headroom, and look room \u2013 and when it&#8217;s okay to break them for creative effect!<\/li>\n\n\n\n<li><strong>Budget-Friendly Equipment:<\/strong> Get practical recommendations for building an affordable video kit using your smartphone, tripods, microphones, and lighting.<\/li>\n\n\n\n<li><strong>Stepping Up Your Game:<\/strong> Advice on moving beyond basic smartphone setups with DSLR cameras and more advanced lighting.<\/li>\n\n\n\n<li><strong>The Importance of Subtlety:<\/strong> Why the best video production is often invisible, drawing viewers into your story without them even realizing the techniques at play.<\/li>\n<\/ul>\n\n\n\n<p>Whether you&#8217;re a distributor looking to showcase products or a supplier aiming to reach more industry professionals, this episode is packed with actionable insights to help you grow your business through impactful video.<\/p>\n\n\n\n<p><strong>Don&#8217;t miss Part 2, where we&#8217;ll dive deeper into Lafonso&#8217;s specific production process, from ideation to post-production!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SAGE recently secured the #1 spot on the PPAI Online 18 for our outstanding social media performance, and a big reason for that success is our video content! In this episode, Lafonso shares his incredible journey into video production and dives into fundamental principles that will help promotional product suppliers and distributors create compelling visuals, [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":25164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2227],"tags":[],"class_list":["post-25162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Video Production Part 1 - SAGE Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/28\/video-production-part-1\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Video Production Part 1 - SAGE Blog\" \/>\r\n<meta property=\"og:description\" content=\"SAGE recently secured the #1 spot on the PPAI Online 18 for our outstanding social media performance, and a big reason for that success is our video content! 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