{"id":24966,"date":"2025-05-21T01:00:00","date_gmt":"2025-05-21T06:00:00","guid":{"rendered":"https:\/\/www.sageworld.com\/resources\/?p=24966"},"modified":"2025-05-27T13:28:23","modified_gmt":"2025-05-27T18:28:23","slug":"social-media-strategies-2025","status":"publish","type":"post","link":"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/","title":{"rendered":"Social Media Strategies 2025"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Promo Perspectives: Social Media Strategies 2025\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/hx_EPnErBzE?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In the latest episode of SAGE&#8217;s &#8220;Promo Perspectives&#8221; podcast, Senior Social Media Coordinator Anne-Marie Bolton pulled back the curtain on the social media strategies that earned SAGE the coveted #1 spot on the PPAI Online 18. This insightful discussion offered a wealth of actionable advice for promotional product distributors and suppliers looking to elevate their online presence.<\/p>\n\n\n\n<p><strong>The Power of Purposeful Content: SAGE&#8217;s Four Pillars<\/strong><\/p>\n\n\n\n<p>Anne-Marie emphasized that successful social media isn&#8217;t happenstance; it&#8217;s a deliberate strategy. SAGE&#8217;s approach is built on four core content pillars:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cultivation:<\/strong> Fostering community and engagement.<\/li>\n\n\n\n<li><strong>Celebration:<\/strong> Highlighting achievements and recognizing partners.<\/li>\n\n\n\n<li><strong>Education:<\/strong> Providing valuable insights, tips, and how-to guides.<\/li>\n\n\n\n<li><strong>Innovation:<\/strong> Announcing new features and industry advancements.<\/li>\n<\/ul>\n\n\n\n<p>This structured approach ensures a diverse and engaging content mix that resonates with their audience, from educational SAGE Hacks to exciting new feature announcements.<\/p>\n\n\n\n<p><strong>Tailoring Your Message: Platform-Specific Strategies<\/strong><\/p>\n\n\n\n<p>One size does <em>not<\/em> fit all when it comes to social media platforms. Anne-Marie highlighted the importance of adapting your message for each channel. While LinkedIn might be ideal for B2B direct links and professional posts, Instagram thrives on engaging visuals and &#8220;hype videos.&#8221; The key is to take the same core message and tweak its delivery, whether through text, video, or carousels, to best suit the platform and its audience.<\/p>\n\n\n\n<p><strong>Consistency is King (and Queen!)<\/strong><\/p>\n\n\n\n<p>The perennial question: &#8220;How often should I post?&#8221; Anne-Marie admitted there&#8217;s no magic number. The true answer lies in your company&#8217;s bandwidth and, more importantly, consistency. Whether you commit to two high-quality posts a week or five, sticking to your chosen frequency is paramount. Regularly review your analytics (impressions, engagement, etc.) to understand what&#8217;s working and iterate on your strategy quarterly.<\/p>\n\n\n\n<p><strong>Social Media for All: Suppliers, Distributors, and Beyond<\/strong><\/p>\n\n\n\n<p>The podcast addressed a common query from suppliers: &#8220;Are social media platforms like Facebook and Instagram just for distributors?&#8221; The resounding answer is no. While LinkedIn might be a primary hub for B2B connections, platforms like Instagram are invaluable for brand building. Suppliers can showcase their products with high-quality photos and videos, inspiring end-users and driving demand through distributors.<\/p>\n\n\n\n<p><strong>Beyond the Product Shot: Spicing Up Your Feed<\/strong><\/p>\n\n\n\n<p>To stand out, move beyond static product images. Anne-Marie suggested short-form video, showcasing products &#8220;in the wild&#8221; (e.g., making a smoothie in a branded cup). Gabe added that diversifying your content beyond just product features builds brand authority. Share industry articles, trends, and educational content that provides value even if your audience isn&#8217;t immediately looking to buy. Remember, 95% of social media users aren&#8217;t ready to purchase at that moment; your goal is to build brand recognition for when they are.<\/p>\n\n\n\n<p><strong>Building Your Brand Foundation: Style Guides and Tools<\/strong><\/p>\n\n\n\n<p>For those just starting in a social media role, Anne-Marie stressed the importance of a brand style guide. While SAGE has professional designers, tools like Canva empower anyone to create their own, ensuring consistent colors, fonts, and overall brand identity across all posts. This consistency is crucial for building recognition and trust.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the latest episode of SAGE&#8217;s &#8220;Promo Perspectives&#8221; podcast, Senior Social Media Coordinator Anne-Marie Bolton pulled back the curtain on the social media strategies that earned SAGE the coveted #1 spot on the PPAI Online 18. This insightful discussion offered a wealth of actionable advice for promotional product distributors and suppliers looking to elevate their [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":25007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2227],"tags":[],"class_list":["post-24966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Social Media Strategies 2025 - SAGE Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Social Media Strategies 2025 - SAGE Blog\" \/>\r\n<meta property=\"og:description\" content=\"In the latest episode of SAGE&#8217;s &#8220;Promo Perspectives&#8221; podcast, Senior Social Media Coordinator Anne-Marie Bolton pulled back the curtain on the social media strategies that earned SAGE the coveted #1 spot on the PPAI Online 18. This insightful discussion offered a wealth of actionable advice for promotional product distributors and suppliers looking to elevate their [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/\" \/>\r\n<meta property=\"og:site_name\" content=\"SAGE Blog\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SAGEQTI\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-05-21T06:00:00+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-05-27T18:28:23+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2025\/05\/Social-Episode-Cover.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"400\" \/>\r\n\t<meta property=\"og:image:height\" content=\"250\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Gabe Gotay\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabe Gotay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/\"},\"author\":{\"name\":\"Gabe Gotay\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/#\/schema\/person\/2914aa2e27ee87dbad87b73ec1734a81\"},\"headline\":\"Social Media Strategies 2025\",\"datePublished\":\"2025-05-21T06:00:00+00:00\",\"dateModified\":\"2025-05-27T18:28:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/\"},\"wordCount\":512,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2025\/05\/Social-Episode-Cover.png\",\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/\",\"url\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/\",\"name\":\"Social Media Strategies 2025 - SAGE Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2025\/05\/Social-Episode-Cover.png\",\"datePublished\":\"2025-05-21T06:00:00+00:00\",\"dateModified\":\"2025-05-27T18:28:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/#primaryimage\",\"url\":\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2025\/05\/Social-Episode-Cover.png\",\"contentUrl\":\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2025\/05\/Social-Episode-Cover.png\",\"width\":400,\"height\":250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sageworld.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media Strategies 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/#website\",\"url\":\"https:\/\/www.sageworld.com\/resources\/\",\"name\":\"SAGE Blog\",\"description\":\"Weekly articles include trending marketing and sales strategies, galleries of fresh product inspiration, productivity tips, and industry-specific business advice to keep promotional product professionals competitive.\",\"publisher\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sageworld.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/#organization\",\"name\":\"SAGE Blog\",\"url\":\"https:\/\/www.sageworld.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/08\/sage.jpg\",\"contentUrl\":\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/08\/sage.jpg\",\"width\":199,\"height\":71,\"caption\":\"SAGE Blog\"},\"image\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SAGEQTI\",\"http:\/\/instagram.com\/sage_qti\",\"http:\/\/www.linkedin.com\/company\/sage-quick-technologies\",\"https:\/\/www.youtube.com\/channel\/UC_r2tTz4nd-OpWo2nOZeOiQ\/videos\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/#\/schema\/person\/2914aa2e27ee87dbad87b73ec1734a81\",\"name\":\"Gabe Gotay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/99bc6d7c6a8296c32219d79e8730876baa6dc3fbe67c45d6b077f20f4d74f3b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/99bc6d7c6a8296c32219d79e8730876baa6dc3fbe67c45d6b077f20f4d74f3b5?s=96&d=mm&r=g\",\"caption\":\"Gabe Gotay\"}}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media Strategies 2025 - SAGE Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/","og_locale":"en_US","og_type":"article","og_title":"Social Media Strategies 2025 - SAGE Blog","og_description":"In the latest episode of SAGE&#8217;s &#8220;Promo Perspectives&#8221; podcast, Senior Social Media Coordinator Anne-Marie Bolton pulled back the curtain on the social media strategies that earned SAGE the coveted #1 spot on the PPAI Online 18. This insightful discussion offered a wealth of actionable advice for promotional product distributors and suppliers looking to elevate their [&hellip;]","og_url":"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/","og_site_name":"SAGE Blog","article_publisher":"https:\/\/www.facebook.com\/SAGEQTI","article_published_time":"2025-05-21T06:00:00+00:00","article_modified_time":"2025-05-27T18:28:23+00:00","og_image":[{"width":400,"height":250,"url":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2025\/05\/Social-Episode-Cover.png","type":"image\/png"}],"author":"Gabe Gotay","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gabe Gotay","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/#article","isPartOf":{"@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/"},"author":{"name":"Gabe Gotay","@id":"https:\/\/www.sageworld.com\/resources\/#\/schema\/person\/2914aa2e27ee87dbad87b73ec1734a81"},"headline":"Social Media Strategies 2025","datePublished":"2025-05-21T06:00:00+00:00","dateModified":"2025-05-27T18:28:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/"},"wordCount":512,"commentCount":0,"publisher":{"@id":"https:\/\/www.sageworld.com\/resources\/#organization"},"image":{"@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2025\/05\/Social-Episode-Cover.png","articleSection":["Podcast"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/","url":"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/","name":"Social Media Strategies 2025 - SAGE Blog","isPartOf":{"@id":"https:\/\/www.sageworld.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/#primaryimage"},"image":{"@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2025\/05\/Social-Episode-Cover.png","datePublished":"2025-05-21T06:00:00+00:00","dateModified":"2025-05-27T18:28:23+00:00","breadcrumb":{"@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/#primaryimage","url":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2025\/05\/Social-Episode-Cover.png","contentUrl":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2025\/05\/Social-Episode-Cover.png","width":400,"height":250},{"@type":"BreadcrumbList","@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2025\/05\/21\/social-media-strategies-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sageworld.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Social Media Strategies 2025"}]},{"@type":"WebSite","@id":"https:\/\/www.sageworld.com\/resources\/#website","url":"https:\/\/www.sageworld.com\/resources\/","name":"SAGE Blog","description":"Weekly articles include trending marketing and sales strategies, galleries of fresh product inspiration, productivity tips, and industry-specific business advice to keep promotional product professionals competitive.","publisher":{"@id":"https:\/\/www.sageworld.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sageworld.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.sageworld.com\/resources\/#organization","name":"SAGE Blog","url":"https:\/\/www.sageworld.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sageworld.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/08\/sage.jpg","contentUrl":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/08\/sage.jpg","width":199,"height":71,"caption":"SAGE Blog"},"image":{"@id":"https:\/\/www.sageworld.com\/resources\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SAGEQTI","http:\/\/instagram.com\/sage_qti","http:\/\/www.linkedin.com\/company\/sage-quick-technologies","https:\/\/www.youtube.com\/channel\/UC_r2tTz4nd-OpWo2nOZeOiQ\/videos"]},{"@type":"Person","@id":"https:\/\/www.sageworld.com\/resources\/#\/schema\/person\/2914aa2e27ee87dbad87b73ec1734a81","name":"Gabe Gotay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sageworld.com\/resources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/99bc6d7c6a8296c32219d79e8730876baa6dc3fbe67c45d6b077f20f4d74f3b5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/99bc6d7c6a8296c32219d79e8730876baa6dc3fbe67c45d6b077f20f4d74f3b5?s=96&d=mm&r=g","caption":"Gabe Gotay"}}]}},"_links":{"self":[{"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/posts\/24966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/comments?post=24966"}],"version-history":[{"count":26,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/posts\/24966\/revisions"}],"predecessor-version":[{"id":25155,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/posts\/24966\/revisions\/25155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/media\/25007"}],"wp:attachment":[{"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/media?parent=24966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/categories?post=24966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/tags?post=24966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}