{"id":23605,"date":"2024-12-11T13:05:05","date_gmt":"2024-12-11T18:05:05","guid":{"rendered":"https:\/\/www.sageworld.com\/resources\/?p=23605"},"modified":"2025-04-11T14:58:01","modified_gmt":"2025-04-11T19:58:01","slug":"your-survival-guide-for-the-ppai-expo","status":"publish","type":"post","link":"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/","title":{"rendered":"Your Survival Guide for The PPAI Expo"},"content":{"rendered":"\n<p>Feeling a little overwhelmed as you prepare for The PPAI Expo in January? Don\u2019t worry, we\u2019ve got you covered! From navigating the bustling show floor to maximizing your time and connections, our go-to survival tips are packed with insider tricks to help you get the most out of the show. Get ready to hit the ground running!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Before You Go: Get Your Game Plan Ready<\/strong><\/h4>\n\n\n\n<p>Let\u2019s\nstart with the essentials:<\/p>\n\n\n\n<p><strong>Plan Ahead:<\/strong> Download the SAGE Mobile app! This little gem has your show schedule, exhibitor list, and floor plan<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">\u00a0all in one place. Plus, you can add notes, photos, and video or audio recordings on products and suppliers that interest you for easy reference after the sho<\/span>w. Be sure to create a walk list to map out your must-see booths for maximum efficiency. (Learn more <a href=\"https:\/\/www.sageworld.com\/blog\/index.php\/2024\/11\/06\/22647\/\" target=\"_blank\" rel=\"noreferrer noopener\">here!<\/a>)<\/p>\n\n\n\n<p><strong>Customer Wish List: <\/strong>Before you go, reach out to your customers<strong> <\/strong>to see what types of projects they have coming up so you can plan accordingly. This lets you search the show floor with purpose and come back with tons of inspiration for their next campaign!<\/p>\n\n\n\n<p><strong>Bring a Survival Kit: <\/strong>Well, it doesn&#8217;t have to be a kit, but you&#8217;re definitely going to want to bring most (if not all) of these items. First, don&#8217;t forget your reusable water bottle to refill at the free water stations throughout the show. And, trust us when we say having a few small snacks stashed in your room can be a lifesaver between events when you need a little something to tide you over until dinner. Speaking of events, bring those business cards! Suppliers will scan your badge on the show floor, but you&#8217;ll want to have your business cards handy for everything else. <\/p>\n\n\n\n<p>Then, there&#8217;s the toiletry and travel essentials. You might not need a bandage or a travel sewing kit, but if you do, you&#8217;ll be glad you brought them. The air is crazy dry, so lotion and lip balm are a must. Also, you&#8217;ll definitely want to start taking that Airborne or Emergen-C or whatever immune support supplement you prefer because Vegas is not immune to cold\/flu season. <\/p>\n\n\n\n<p>Finally, the most important item on your packing list \u2014 a portable phone charger. You may think your battery will last if you charge it overnight, but there&#8217;s nothing worse than being stranded with a dead phone when you need to be somewhere.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/12\/Survival-Guide-to-Expo_blog_List.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"936\" src=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/12\/Survival-Guide-to-Expo_blog_List-1024x936.png\" alt=\"\" class=\"wp-image-23616\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/12\/Survival-Guide-to-Expo_blog_List-980x896.png 980w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/12\/Survival-Guide-to-Expo_blog_List-480x439.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">During the Show: Stay in the Zone<\/h4>\n\n\n\n<p>Vegas\ncan be <em>a lot,<\/em> so here\u2019s how to stay focused without getting overwhelmed:<\/p>\n\n\n\n<p><strong>Be Open to Discovery:<\/strong> Sure, you\u2019ve got your list, but take time to explore outside your usual vendors too. That unexpected booth might just have your next bestseller.<\/p>\n\n\n\n<p><strong>Network Like a Pro:<\/strong> Talk to everyone \u2014 at the booths, at the social events, even while waiting in line at Starbucks. This is the best event to build connections.<\/p>\n\n\n\n<p><strong>Pace Yourself:<\/strong> The Expo isn\u2019t a sprint; it\u2019s a marathon! Take breaks, fuel up, and don\u2019t try to see it all on day one. Check out the schedule in SAGE Mobile or click <a href=\"https:\/\/www.ppai.org\/expo\/schedule\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> to plan out your week.<\/p>\n\n\n\n<p><strong>Learn as Much as You Can!<\/strong> There are two ways and four days to learn with SAGE. It all starts on Education Day, Monday, January 13, with two tracks to pick from. Each session is packed with insights\u2014from strategies to make your website shine to an overview of our newest feature updates. Check out the agenda <a href=\"https:\/\/www.sageworld.com\/events\/education-day\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. <\/p>\n\n\n\n<p>Then, throughout the week, you can also dive into live education right on the show floor at SAGE Experience, where you can take part in interactive demonstrations and get answers to all your pressing questions. Click <a href=\"https:\/\/www.sageworld.com\/events\/experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> to see the full schedule!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Post-Expo: Make It Count<\/strong><\/h4>\n\n\n\n<p>Once\nyou\u2019re back home, it\u2019s time to turn all those ideas and connections into\naction:<\/p>\n\n\n\n<p><strong>Follow Up:<\/strong> You came, you saw, you excelled \u2013 but the journey isn\u2019t over! Following up after the show is the key to making the most of your experience. After days of exploring products for your clients and building meaningful connections, it\u2019s time to put that effort to work. Use SAGE Mobile to download and organize your notes, then reach out to the suppliers you\u2019re interested in collaborating with. Be sure to reconnect with your clients as well\u2014share the innovative products and ideas you discovered. A simple email or phone call can make all the difference in strengthening those relationships and turning your inspiration into results.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Bonus Tips<\/strong><\/h4>\n\n\n\n<p><strong>Starbucks Hack:<\/strong> Order ahead through the mobile app to skip the line (otherwise, you&#8217;re in for a very, <em>very<\/em> long wait). <\/p>\n\n\n\n<p><strong>Explore Vegas:<\/strong> While you&#8217;re in Vegas for all things Expo, that doesn&#8217;t mean you can&#8217;t spend a little time exploring the city! Don&#8217;t miss the <a href=\"https:\/\/neonmuseum.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Neon Museum<\/a> and <a href=\"https:\/\/meowwolf.com\/visit\/las-vegas\" target=\"_blank\" rel=\"noreferrer noopener\">Meow Wolf<\/a> or some top-tier eats on the strip after show hours. Check out some of our staff picks <a href=\"https:\/\/www.sageworld.com\/blog\/index.php\/2023\/12\/18\/viva-las-vegas-the-sage-guide-to-the-ppai-expo\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>!<\/p>\n\n\n\n<p>With this checklist in hand, you\u2019re officially ready to conquer The PPAI Expo! Did we leave anything out? Let us know if the comments below. We can&#8217;t wait to see you there!<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Feeling a little overwhelmed as you prepare for The PPAI Expo in January? Don\u2019t worry, we\u2019ve got you covered! From navigating the bustling show floor to maximizing your time and connections, our go-to survival tips are packed with insider tricks to help you get the most out of the show. Get ready to hit the [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":23606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16,2343],"tags":[2285,2286],"class_list":["post-23605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","category-workplace","tag-sage-survival-guide","tag-survival-guide-to-the-ppai-expo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Your Survival Guide for The PPAI Expo - SAGE Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Your Survival Guide for The PPAI Expo - SAGE Blog\" \/>\r\n<meta property=\"og:description\" content=\"Feeling a little overwhelmed as you prepare for The PPAI Expo in January? Don\u2019t worry, we\u2019ve got you covered! From navigating the bustling show floor to maximizing your time and connections, our go-to survival tips are packed with insider tricks to help you get the most out of the show. Get ready to hit the [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/\" \/>\r\n<meta property=\"og:site_name\" content=\"SAGE Blog\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SAGEQTI\" \/>\r\n<meta property=\"article:published_time\" content=\"2024-12-11T18:05:05+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-04-11T19:58:01+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/12\/Survival-Guide-to-Expo_blog-1.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\r\n\t<meta property=\"og:image:height\" content=\"620\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Betty Anderson\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Betty Anderson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/\"},\"author\":{\"name\":\"Betty Anderson\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/#\/schema\/person\/4d033019344f60603530e15607ac3c47\"},\"headline\":\"Your Survival Guide for The PPAI Expo\",\"datePublished\":\"2024-12-11T18:05:05+00:00\",\"dateModified\":\"2025-04-11T19:58:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/\"},\"wordCount\":876,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/12\/Survival-Guide-to-Expo_blog-1.png\",\"keywords\":[\"sage survival guide\",\"survival guide to the ppai expo\"],\"articleSection\":[\"Industry Trends\",\"SAGE Workplace\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/\",\"url\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/\",\"name\":\"Your Survival Guide for The PPAI Expo - SAGE Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/12\/Survival-Guide-to-Expo_blog-1.png\",\"datePublished\":\"2024-12-11T18:05:05+00:00\",\"dateModified\":\"2025-04-11T19:58:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/#primaryimage\",\"url\":\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/12\/Survival-Guide-to-Expo_blog-1.png\",\"contentUrl\":\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/12\/Survival-Guide-to-Expo_blog-1.png\",\"width\":1620,\"height\":620,\"caption\":\"ppai survival guide\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sageworld.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your Survival Guide for The PPAI Expo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/#website\",\"url\":\"https:\/\/www.sageworld.com\/resources\/\",\"name\":\"SAGE Blog\",\"description\":\"Weekly articles include trending marketing and sales strategies, galleries of fresh product inspiration, productivity tips, and industry-specific business advice to keep promotional product professionals competitive.\",\"publisher\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sageworld.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/#organization\",\"name\":\"SAGE Blog\",\"url\":\"https:\/\/www.sageworld.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/08\/sage.jpg\",\"contentUrl\":\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/08\/sage.jpg\",\"width\":199,\"height\":71,\"caption\":\"SAGE Blog\"},\"image\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SAGEQTI\",\"http:\/\/instagram.com\/sage_qti\",\"http:\/\/www.linkedin.com\/company\/sage-quick-technologies\",\"https:\/\/www.youtube.com\/channel\/UC_r2tTz4nd-OpWo2nOZeOiQ\/videos\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/#\/schema\/person\/4d033019344f60603530e15607ac3c47\",\"name\":\"Betty Anderson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c6c812da68124c7415689f706bf1973880bad4e27cdbe7dd4b852b38bfc331fb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c6c812da68124c7415689f706bf1973880bad4e27cdbe7dd4b852b38bfc331fb?s=96&d=mm&r=g\",\"caption\":\"Betty Anderson\"},\"description\":\"Betty is the Marketing Content Writer at SAGE. She is a self-proclaimed, bonafide nerd, and when she's not writing, you can find her playing video games, watching documentaries, hunting for heavy metal records, and going down rabbit-holes on Wikipedia.\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your Survival Guide for The PPAI Expo - SAGE Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/","og_locale":"en_US","og_type":"article","og_title":"Your Survival Guide for The PPAI Expo - SAGE Blog","og_description":"Feeling a little overwhelmed as you prepare for The PPAI Expo in January? Don\u2019t worry, we\u2019ve got you covered! From navigating the bustling show floor to maximizing your time and connections, our go-to survival tips are packed with insider tricks to help you get the most out of the show. Get ready to hit the [&hellip;]","og_url":"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/","og_site_name":"SAGE Blog","article_publisher":"https:\/\/www.facebook.com\/SAGEQTI","article_published_time":"2024-12-11T18:05:05+00:00","article_modified_time":"2025-04-11T19:58:01+00:00","og_image":[{"width":1620,"height":620,"url":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/12\/Survival-Guide-to-Expo_blog-1.png","type":"image\/png"}],"author":"Betty Anderson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Betty Anderson","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/#article","isPartOf":{"@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/"},"author":{"name":"Betty Anderson","@id":"https:\/\/www.sageworld.com\/resources\/#\/schema\/person\/4d033019344f60603530e15607ac3c47"},"headline":"Your Survival Guide for The PPAI Expo","datePublished":"2024-12-11T18:05:05+00:00","dateModified":"2025-04-11T19:58:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/"},"wordCount":876,"commentCount":0,"publisher":{"@id":"https:\/\/www.sageworld.com\/resources\/#organization"},"image":{"@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/12\/Survival-Guide-to-Expo_blog-1.png","keywords":["sage survival guide","survival guide to the ppai expo"],"articleSection":["Industry Trends","SAGE Workplace"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/","url":"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/","name":"Your Survival Guide for The PPAI Expo - SAGE Blog","isPartOf":{"@id":"https:\/\/www.sageworld.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/#primaryimage"},"image":{"@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/12\/Survival-Guide-to-Expo_blog-1.png","datePublished":"2024-12-11T18:05:05+00:00","dateModified":"2025-04-11T19:58:01+00:00","breadcrumb":{"@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/#primaryimage","url":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/12\/Survival-Guide-to-Expo_blog-1.png","contentUrl":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/12\/Survival-Guide-to-Expo_blog-1.png","width":1620,"height":620,"caption":"ppai survival guide"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/12\/11\/your-survival-guide-for-the-ppai-expo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sageworld.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Your Survival Guide for The PPAI Expo"}]},{"@type":"WebSite","@id":"https:\/\/www.sageworld.com\/resources\/#website","url":"https:\/\/www.sageworld.com\/resources\/","name":"SAGE Blog","description":"Weekly articles include trending marketing and sales strategies, galleries of fresh product inspiration, productivity tips, and industry-specific business advice to keep promotional product professionals competitive.","publisher":{"@id":"https:\/\/www.sageworld.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sageworld.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.sageworld.com\/resources\/#organization","name":"SAGE Blog","url":"https:\/\/www.sageworld.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sageworld.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/08\/sage.jpg","contentUrl":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/08\/sage.jpg","width":199,"height":71,"caption":"SAGE Blog"},"image":{"@id":"https:\/\/www.sageworld.com\/resources\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SAGEQTI","http:\/\/instagram.com\/sage_qti","http:\/\/www.linkedin.com\/company\/sage-quick-technologies","https:\/\/www.youtube.com\/channel\/UC_r2tTz4nd-OpWo2nOZeOiQ\/videos"]},{"@type":"Person","@id":"https:\/\/www.sageworld.com\/resources\/#\/schema\/person\/4d033019344f60603530e15607ac3c47","name":"Betty Anderson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sageworld.com\/resources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c6c812da68124c7415689f706bf1973880bad4e27cdbe7dd4b852b38bfc331fb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c6c812da68124c7415689f706bf1973880bad4e27cdbe7dd4b852b38bfc331fb?s=96&d=mm&r=g","caption":"Betty Anderson"},"description":"Betty is the Marketing Content Writer at SAGE. She is a self-proclaimed, bonafide nerd, and when she's not writing, you can find her playing video games, watching documentaries, hunting for heavy metal records, and going down rabbit-holes on Wikipedia."}]}},"_links":{"self":[{"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/posts\/23605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/comments?post=23605"}],"version-history":[{"count":8,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/posts\/23605\/revisions"}],"predecessor-version":[{"id":23622,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/posts\/23605\/revisions\/23622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/media\/23606"}],"wp:attachment":[{"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/media?parent=23605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/categories?post=23605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/tags?post=23605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}