{"id":21741,"date":"2024-07-25T09:30:27","date_gmt":"2024-07-25T14:30:27","guid":{"rendered":"https:\/\/www.sageworld.com\/blog\/?p=21741"},"modified":"2025-04-02T23:03:59","modified_gmt":"2025-04-03T04:03:59","slug":"a-case-study-in-brand-promo-liquid-death","status":"publish","type":"post","link":"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/07\/25\/a-case-study-in-brand-promo-liquid-death\/","title":{"rendered":"A Case Study in Brand Promo: Liquid Death"},"content":{"rendered":"\n

It’s hard to become a $1.4 billion water brand, and it’s even harder to do it in seven years (as of this writing), but that’s just what Liquid Death co-founder Mike Cessario has done.<\/p>\n\n\n\n

Launched in 2017 by Mike Cessario, Liquid Death<\/a> is a water company focused on “murdering thirst” and destroying plastic water bottles. And, of course, making drinking water “cool as hell”. He originally had the idea when he was at the Vans Warped Tour (gone, but not forgotten – RIP) in 2009. His friends were playing with their bands, and because a well-known beverage company sponsored the tour, they had plenty of energy drinks backstage. The performers were contractually obligated to be seen with the drinks but due to the heat and other consequences of drinking too many energy drinks, band members were pouring out the energy drinks and filling their cans with water. <\/p>\n\n\n\n

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A post shared by Liquid Death (@liquiddeath)<\/a><\/p><\/div><\/blockquote>