{"id":20944,"date":"2024-04-11T09:00:04","date_gmt":"2024-04-11T14:00:04","guid":{"rendered":"https:\/\/www.sageworld.com\/blog\/?p=20944"},"modified":"2025-01-20T12:08:28","modified_gmt":"2025-01-20T17:08:28","slug":"the-oddities-curiosities-expo-a-lesson-in-excellent-branding","status":"publish","type":"post","link":"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/04\/11\/the-oddities-curiosities-expo-a-lesson-in-excellent-branding\/","title":{"rendered":"The Oddities &#038; Curiosities Expo: A Lesson in Excellent Branding"},"content":{"rendered":"\n<p>Outside of fall and Halloween, I think my favorite time of the year has to be Spring! The weather is warming up, the thunderstorm\/tornado season is here (you can take the Okie out of Oklahoma&#8230;), and there are so many fun activities! One of my favorites being the annual <a href=\"https:\/\/odditiesandcuriositiesexpo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oddities and Curiosities Expo<\/a>; there are so many really cool promo examples!<\/p>\n\n\n\n<p>For those of you who don\u2019t know what The Oddities and Curiosities Expo is, it is a two-day traveling expo that celebrates the strange and unusual! Some booths sell bones &amp; taxidermy (everything is ethically and sustainably sourced), antiques, apparel, jewelry, and more. As an avid antiquer and a lover of all things weird, this is right up my alley. And, as a lover of marketing, I can\u2019t help but appreciate the level of branding that the expo produces. <\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C3LdmCRPZy9\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C3LdmCRPZy9\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/C3LdmCRPZy9\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Oddities &amp; Curiosities Expo (@odditiesandcuriositiesexpo)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>I could talk all day about their social media marketing, which I&#8217;ve very much taken an interest in since I first started following the expo a few years ago. But, what struck me most when I attended this year was their branding and how seamlessly the design mirrors the aesthetic of the expo itself. <\/p>\n\n\n\n<p>Let&#8217;s take a look! <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"20948\" src=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0921-768x1024.jpg\" alt=\"\" class=\"wp-image-20948\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0921-768x1024.jpg 768w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0921-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"20950\" src=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0924-768x1024.jpg\" alt=\"\" class=\"wp-image-20950\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0924-768x1024.jpg 768w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0924-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"20951\" src=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0925-1-768x1024.jpg\" alt=\"\" class=\"wp-image-20951\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0925-1-768x1024.jpg 768w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0925-1-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"20955\" src=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0930-768x1024.jpg\" alt=\"\" class=\"wp-image-20955\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0930-768x1024.jpg 768w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0930-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"20961\" src=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0943-1024x768.jpg\" alt=\"\" class=\"wp-image-20961\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0943-1024x768.jpg 1024w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0943-300x225.jpg 300w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0943-768x576.jpg 768w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0943-228x171.jpg 228w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0943-160x120.jpg 160w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0943-320x240.jpg 320w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0943-380x285.jpg 380w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0943-700x525.jpg 700w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0943-760x570.jpg 760w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0943-1140x855.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"20962\" src=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0944-1024x768.jpg\" alt=\"\" class=\"wp-image-20962\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0944-1024x768.jpg 1024w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0944-300x225.jpg 300w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0944-768x576.jpg 768w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0944-228x171.jpg 228w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0944-160x120.jpg 160w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0944-320x240.jpg 320w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0944-380x285.jpg 380w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0944-700x525.jpg 700w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0944-760x570.jpg 760w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0944-1140x855.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"20963\" src=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0945-768x1024.jpg\" alt=\"\" class=\"wp-image-20963\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0945-768x1024.jpg 768w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0945-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"20956\" src=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0931-768x1024.jpg\" alt=\"\" class=\"wp-image-20956\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0931-768x1024.jpg 768w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0931-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"20964\" src=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0946-1-768x1024.jpg\" alt=\"\" class=\"wp-image-20964\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0946-1-768x1024.jpg 768w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/04\/IMG_0946-1-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Another thing I am always excited to see is their new theme each year. For example, last year, the colors were golden with a crystal ball. This year, they&#8217;re a very pretty deep sea green. As you enter the expo, you&#8217;re greeted by signage that beckons you forward with the columns. Once you&#8217;re in the Expo, banners line each row above you. From there, you can wander the aisles, check out the booths, take a photo in their sideshow-themed photo booth, and check out one of their taxidermy or etymology classes. You could even wander over to the stage and watch some sideshow stunts. <\/p>\n\n\n\n<p>We&#8217;ve already covered branding, especially<a href=\"https:\/\/www.sageworld.com\/resources\/index.php\/2023\/04\/20\/brand-consistency\/\" target=\"_blank\" rel=\"noreferrer noopener\"> brand consistency.<\/a> And we know that having good branding and consistency is key to making a recognizable brand. With the Curiosities and Oddities Expo, through their high-quality branding, I know that I&#8217;m going to get an experience that will be consistently excellent and that the taxidermy and wet specimens will be sourced from ethical and sustainable sources.<\/p>\n\n\n\n<p>However, having a branding guideline and consistency doesn&#8217;t mean you have to stay stagnant. Like the Expo, you can experiment and explore with your branding. Adding things like additional artwork, fonts, and colors can help your brand stand out more. <\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C5bkcp4rIUT\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C5bkcp4rIUT\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C5bkcp4rIUT\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by StickerApp | Print Custom Stickers, Labels and Decals (@stickerapp)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>We see promotional products everywhere\u2014literally! from work to restaurants to the grocery store. But the next time you&#8217;re out and about, look at the branding around you and the businesses you trust to see how they use their branding. <\/p>\n\n\n\n<p>Need some help creating a branding and style guide? Well, we&#8217;ve got a guide for that! <a href=\"https:\/\/sageflip.com\/creating-a-branding-and-style-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here<\/a> to take a look and get started with your own branding adventure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outside of fall and Halloween, I think my favorite time of the year has to be Spring! The weather is warming up, the thunderstorm\/tornado season is here (you can take the Okie out of Oklahoma&#8230;), and there are so many fun activities! One of my favorites being the annual Oddities and Curiosities Expo; there are [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":20966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[15,52],"tags":[333,2158],"class_list":["post-20944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-products","tag-branding","tag-the-oddities-and-curiosities-expo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>The Oddities &amp; Curiosities Expo: A Lesson in Excellent Branding - SAGE Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.sageworld.com\/resources\/index.php\/2024\/04\/11\/the-oddities-curiosities-expo-a-lesson-in-excellent-branding\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"The Oddities &amp; Curiosities Expo: A Lesson in Excellent Branding - SAGE Blog\" \/>\r\n<meta property=\"og:description\" content=\"Outside of fall and Halloween, I think my favorite time of the year has to be Spring! 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