Getting viewers\u2019 attention is your number-one goal with advertising. If you don\u2019t get their attention, your ad can\u2019t accomplish what it\u2019s supposed to. Your ad space is limited, so you should keep your ad simple. Cluttered ads tend to get overlooked because people can\u2019t tell what message the ad is conveying right away. <\/p>\n\n\n\n
An ad that simply has your company logo on it will be more effective than one with three images and two paragraphs of text. You should only use photos when appropriate, usually to convey what you\u2019re selling, especially if a particular product is unique. When you do use images, be sure to use a high-resolution image, so your ad doesn\u2019t turn out blurry or pixelated.<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2015\/03\/Apple-Watch-Series-7-rugged-durability.png\")
2. Convey a Clear Message<\/strong><\/h3>\n\n\n\nClear and convincing copy is just as important as the design of your ad. Viewers should be able to tell at first glance what your ad is about. Use catchy words that provide a value proposition. The value proposition showcases the service or product your brand provides. It also calls attention to itself with attractive products, special offers, and prices. Here are a few examples:<\/p>\n\n\n\n
- High quality<\/li>
- 50% off<\/li>
- Limited time offer<\/li>
- Made in the USA<\/li>
- Free sample<\/li><\/ul>\n\n\n\n
The value proposition should take up the most space in your ad and be the first thing that your viewers\u2019 eyes are attracted to. Make sure you also maintain hierarchy within your ad. Your value proposition should be prominent, followed by your call to action, then your logo.<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2015\/03\/made-in-usa-500-01-2018.gif\")
Source: <\/em>AdWeek<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n\n3. Include a Call to Action<\/strong><\/h3>\n\n\n\nCTA stands for call to action, and it’s the part of a webpage, advertisement, or piece of content that tells your audience what you want them to do next. Source: Hubspot<\/em><\/a> <\/p>\n\n\n\nA simple \u201cClick Here\u201d could do the trick, but you can also experiment with other phrases, such as, \u201cLearn More,\u201d \u201cBuy Now,\u201d or \u201cGet Your Free Sample.\u201d <\/p>\n\n\n\n
A CTA should be a standout focal point of the ad, prompting viewers to click on it. To make your ad even more enticing, one trick you can try is instilling a sense of urgency. For example, phrases like, \u201cFor a limited time,\u201d \u201cWhile supplies last,\u201d and \u201cEnds Tuesday,\u201d could all make a viewer take action, rather than seeing your ad and thinking they\u2019ll check it out later.<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2015\/03\/brooks-running-shoe-cta.png\")
Source: Brooks Running<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n\nHere are a few examples from Hubspot and why they work: <\/p>\n\n\n\n
![\"\"](\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2015\/03\/Types-of-CTAs.jpg\")
Source: <\/em>Hubspot<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n\nAds in SAGE Online and SAGE Web will link to your products, up to three sales tools, which can be documents, audio, video, URLs, etc., and will allow customers to contact you using SAGE Chat or email. However, without a call to action, viewers may not even know your ad is clickable.<\/p>\n\n\n\n
Below is an example of an ad that has a call to action with a clickable link… on a billboard! Clients won’t know how to book that 15-minute strategy call without a phone number! <\/p>\n\n\n\n![\"\"](\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2015\/03\/CRO-Assessment.jpg\")
<\/figure>\n\n\n\n4. Keep It On Brand<\/strong><\/h3>\n\n\n\nFrom your logo to the color palette and font choice, your ad should reflect your brand. Your company logo must be included to build brand awareness. Make sure that your ad is visually dominant without stealing the spotlight from the value proposition and the call to action.<\/p>\n\n\n\n
In the easiest terms, your clients or prospects should be able to see your advertisement and, based off the colors, typeface, logo, and CTA, know it is your company. Keeping your advertisement on brand is important when introducing multiple ads on different platforms. <\/p>\n\n\n\n
![\"\"](\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2015\/03\/iphone-12-advert-8211-mmmmm-purple-8211-1024x576.png\")
Source: TV Ad Songs<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n\nKeep in mind, just because your sales don\u2019t skyrocket the minute you begin advertising, doesn\u2019t mean your ad isn\u2019t doing its job. Creating an effective advertising plan takes time, and repetition is key for brand awareness, so don\u2019t pull your ads if you don\u2019t see results in the first month. The more a distributor sees your ads, the more familiar they\u2019ll become with your brand, and you\u2019ll be top of mind when their customer needs a product.<\/p>\n\n\n\n
Our SAGE Account Advisors can make your advertising dreams a reality, to learn more check out our SAGE Advantage Membership<\/a> today. If you’re already an Advantage Member, you can learn more about the different ways you can get in front of over 45,000 distributors in SAGE here<\/a>. <\/p>\n\n\n\n
The value proposition should take up the most space in your ad and be the first thing that your viewers\u2019 eyes are attracted to. Make sure you also maintain hierarchy within your ad. Your value proposition should be prominent, followed by your call to action, then your logo.<\/p>\n\n\n\n
3. Include a Call to Action<\/strong><\/h3>\n\n\n\nCTA stands for call to action, and it’s the part of a webpage, advertisement, or piece of content that tells your audience what you want them to do next. Source: Hubspot<\/em><\/a> <\/p>\n\n\n\nA simple \u201cClick Here\u201d could do the trick, but you can also experiment with other phrases, such as, \u201cLearn More,\u201d \u201cBuy Now,\u201d or \u201cGet Your Free Sample.\u201d <\/p>\n\n\n\n
A CTA should be a standout focal point of the ad, prompting viewers to click on it. To make your ad even more enticing, one trick you can try is instilling a sense of urgency. For example, phrases like, \u201cFor a limited time,\u201d \u201cWhile supplies last,\u201d and \u201cEnds Tuesday,\u201d could all make a viewer take action, rather than seeing your ad and thinking they\u2019ll check it out later.<\/p>\n\n\n\n
Source: Brooks Running<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n\nHere are a few examples from Hubspot and why they work: <\/p>\n\n\n\n
Source: <\/em>Hubspot<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n\nAds in SAGE Online and SAGE Web will link to your products, up to three sales tools, which can be documents, audio, video, URLs, etc., and will allow customers to contact you using SAGE Chat or email. However, without a call to action, viewers may not even know your ad is clickable.<\/p>\n\n\n\n
Below is an example of an ad that has a call to action with a clickable link… on a billboard! Clients won’t know how to book that 15-minute strategy call without a phone number! <\/p>\n\n\n\n<\/figure>\n\n\n\n4. Keep It On Brand<\/strong><\/h3>\n\n\n\nFrom your logo to the color palette and font choice, your ad should reflect your brand. Your company logo must be included to build brand awareness. Make sure that your ad is visually dominant without stealing the spotlight from the value proposition and the call to action.<\/p>\n\n\n\n
In the easiest terms, your clients or prospects should be able to see your advertisement and, based off the colors, typeface, logo, and CTA, know it is your company. Keeping your advertisement on brand is important when introducing multiple ads on different platforms. <\/p>\n\n\n\n
Source: TV Ad Songs<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n\nKeep in mind, just because your sales don\u2019t skyrocket the minute you begin advertising, doesn\u2019t mean your ad isn\u2019t doing its job. Creating an effective advertising plan takes time, and repetition is key for brand awareness, so don\u2019t pull your ads if you don\u2019t see results in the first month. The more a distributor sees your ads, the more familiar they\u2019ll become with your brand, and you\u2019ll be top of mind when their customer needs a product.<\/p>\n\n\n\n
Our SAGE Account Advisors can make your advertising dreams a reality, to learn more check out our SAGE Advantage Membership<\/a> today. If you’re already an Advantage Member, you can learn more about the different ways you can get in front of over 45,000 distributors in SAGE here<\/a>. <\/p>\n\n\n\n
A simple \u201cClick Here\u201d could do the trick, but you can also experiment with other phrases, such as, \u201cLearn More,\u201d \u201cBuy Now,\u201d or \u201cGet Your Free Sample.\u201d <\/p>\n\n\n\n
A CTA should be a standout focal point of the ad, prompting viewers to click on it. To make your ad even more enticing, one trick you can try is instilling a sense of urgency. For example, phrases like, \u201cFor a limited time,\u201d \u201cWhile supplies last,\u201d and \u201cEnds Tuesday,\u201d could all make a viewer take action, rather than seeing your ad and thinking they\u2019ll check it out later.<\/p>\n\n\n\n
Here are a few examples from Hubspot and why they work: <\/p>\n\n\n\n
Ads in SAGE Online and SAGE Web will link to your products, up to three sales tools, which can be documents, audio, video, URLs, etc., and will allow customers to contact you using SAGE Chat or email. However, without a call to action, viewers may not even know your ad is clickable.<\/p>\n\n\n\n
Below is an example of an ad that has a call to action with a clickable link… on a billboard! Clients won’t know how to book that 15-minute strategy call without a phone number! <\/p>\n\n\n\n From your logo to the color palette and font choice, your ad should reflect your brand. Your company logo must be included to build brand awareness. Make sure that your ad is visually dominant without stealing the spotlight from the value proposition and the call to action.<\/p>\n\n\n\n In the easiest terms, your clients or prospects should be able to see your advertisement and, based off the colors, typeface, logo, and CTA, know it is your company. Keeping your advertisement on brand is important when introducing multiple ads on different platforms. <\/p>\n\n\n\n Keep in mind, just because your sales don\u2019t skyrocket the minute you begin advertising, doesn\u2019t mean your ad isn\u2019t doing its job. Creating an effective advertising plan takes time, and repetition is key for brand awareness, so don\u2019t pull your ads if you don\u2019t see results in the first month. The more a distributor sees your ads, the more familiar they\u2019ll become with your brand, and you\u2019ll be top of mind when their customer needs a product.<\/p>\n\n\n\n Our SAGE Account Advisors can make your advertising dreams a reality, to learn more check out our SAGE Advantage Membership<\/a> today. If you’re already an Advantage Member, you can learn more about the different ways you can get in front of over 45,000 distributors in SAGE here<\/a>. <\/p>\n\n\n\n<\/figure>\n\n\n\n4. Keep It On Brand<\/strong><\/h3>\n\n\n\n