{"id":1771,"date":"2023-08-31T08:37:52","date_gmt":"2023-08-31T13:37:52","guid":{"rendered":"http:\/\/www.sageworld.com\/blog\/?p=1771"},"modified":"2023-08-30T15:31:15","modified_gmt":"2023-08-30T20:31:15","slug":"3-reasons-why-you-should-be-using-email-marketing","status":"publish","type":"post","link":"https:\/\/www.sageworld.com\/resources\/index.php\/2023\/08\/31\/3-reasons-why-you-should-be-using-email-marketing\/","title":{"rendered":"3 Reasons Why You Should Be Using Email Marketing"},"content":{"rendered":"\n

\u201cI wanted to figure out why I was so busy, but I couldn\u2019t find the time to do it.\u201d- Todd Stocker.<\/em><\/p>\n\n\n\n

Does this sound like anyone you know? Most of us have had periods in our life when we were so busy we felt like we didn\u2019t have time for even the most sensible things.<\/p>\n\n\n\n

But one of the problems with being overly busy is that the\nbest methods, the best knowledge, and the best skills can all mean nothing for\nyour business if you don\u2019t have time to use them properly.<\/p>\n\n\n\n

Email marketing may fall into this bucket for you. Maybe you think it\u2019s too time-consuming. Maybe you don\u2019t have the resources to code emails and create fresh content. Maybe you think the effect wouldn\u2019t be worth the effort anyway. And if you have a business without it, what\u2019s the incentive anyway?<\/em><\/p>\n\n\n\n

If you\u2019re hesitant to jump into email marketing, here are\nthree reasons why you ought to reconsider.<\/p>\n\n\n\n

1. Astronomical ROI<\/strong><\/p>\n\n\n\n

Did you know?<\/em><\/p>\n\n\n\n

\"roi\"
HubSpot<\/a>, 2023<\/figcaption><\/figure><\/div>\n\n\n\n

Surveys continually show that email marketing is the most effective digital channel for customer retention in the United States. A recent B2B marketer survey found that…<\/p>\n\n\n\n

\"email<\/figure><\/div>\n\n\n\n

In fact, email marketing is so effective that 77% of marketers have seen an increase in email engagement over the last 12 months. (Not Another State of Marketing<\/a>)<\/p>\n\n\n\n

The data doesn\u2019t lie \u2013 when it comes to marketing effectiveness, few tactics approach the value of email marketing. The potential return makes it nearly guaranteed to be well worth your time.<\/p>\n\n\n\n

2. Massive Audience Size<\/strong><\/p>\n\n\n\n

The available audience for email marketing is about as high as you can find. There are 4 billion daily<\/strong> email users, and smartphone users prefer to receive brand communications via email. (HubSpot<\/a>) Me included.<\/em><\/p>\n\n\n\n

And since email marketing is largely an opt-in activity, it enjoys a relatively positive reputation, which helps preserve the large audience size.<\/p>\n\n\n\n

Another marketer survey found that…<\/p>\n\n\n\n

\"emails<\/figure>\n\n\n\n

If you are seeking a marketing method with a large potential reach, email is a prime vehicle.<\/strong><\/p>\n\n\n\n

3. Easy Access to Analytics<\/strong><\/p>\n\n\n\n

Email marketing also has an advantage over many other forms\nof marketing in its easy access to data and reporting, assuming you use a\nsoftware package or service.<\/p>\n\n\n\n

Email is the most-used source of data for analytics, with…<\/p>\n\n\n\n

\"b2b<\/figure><\/div>\n\n\n\n

Perhaps unsurprisingly, 99% of email users check their inbox daily, with some checking up to 20 times daily. Of those people, 58% of consumers check their email first thing in the morning. (OptinMonster<\/a>)<\/p>\n\n\n\n

The Bottom Line<\/strong><\/p>\n\n\n\n

What all this data should tell you, unequivocally, is that if you\u2019re passing on email marketing, you\u2019re also passing on business. And if you\u2019re not using it, you can be certain that the majority of your competition is. The truth is that email marketing should be a crucial element of your strategy, no matter the size of your business.<\/p>\n\n\n\n

You may be sold on the importance of email marketing, but if\nyour calendar is still overflowing, it can be just as out of reach as ever.\nCoding emails and creating fresh content can turn into time-consuming projects\nif you let them.<\/p>\n\n\n\n

Let SAGE Email Campaigns Do the Work for You<\/strong><\/p>\n\n\n\n

Fortunately, if you\u2019re a SAGE Total Access subscriber, there\u2019s a better way. SAGE Email Campaigns<\/a> make email marketing easy for everyone. You can create powerful email marketing campaigns directly in SAGE Online with customizable email designs created specifically for the promotional products industry.<\/p>\n\n\n\n

\"email<\/figure><\/div>\n\n\n\n

New Pre-designed Emails Each Month<\/strong><\/p>\n\n\n\n

Every month, SAGE creates two new marketing emails for you with graphics, text, and products that link directly to your website. They’re filled with fresh, themed promotional ideas guaranteed to inspire your customers. <\/p>\n\n\n\n

But how easy is it? Well, let me show you. <\/em><\/p>\n\n\n\n

\"new<\/figure><\/div>\n\n\n\n

Choose your pre-designed, pre-filled email from a drop-down list.<\/em><\/p>\n\n\n\n

\"email<\/figure><\/div>\n\n\n\n

Or select an email template to customize. <\/em><\/p>\n\n\n\n

If you choose to build an email, select a template and add your own products, or start with a blank slate and enter your own HTML code for complete customization. <\/p>\n\n\n\n

SAGE Email Campaigns are easy to send.<\/strong><\/p>\n\n\n\n

SAGE Email Campaigns also integrate with your SAGE CRM contacts so you can easily select a recipient list for your emails. You can send your email immediately, schedule it for future dates and times, or you can also set your account to automatically send campaigns on a regular basis. Plus, we’ll automatically mark and handle your unsubscribes in compliance with the CASL and CAN-SPAM Act. <\/p>\n\n\n\n

View statistics at your fingertips. <\/strong><\/p>\n\n\n\n

You can also track your success with a real-time report on the number of opens, bounces, and unsubscribes. You can even see details like what time your recipient opened the email and which products they clicked on.<\/p>\n\n\n\n

The bottom line? <\/strong><\/p>\n\n\n\n

The potential of email marketing continues to grow with no end in sight. And with SAGE Email Campaigns, you don\u2019t need a marketing degree to reap the benefits! Plus, if you’re already a SAGE Total Access subscriber, did you know you already get 25 free emails to send each month?<\/p>\n\n\n\n

So what are you waiting for? Learn more here<\/a> or contact your SAGE Account Advisor to start using your free emails! You can also view how-to videos on www.sagemember.com<\/a> by logging in and clicking \u201cSupport.\u201d<\/p>\n\n\n\n

Happy marketing!<\/p>\n\n\n\n

This article was originally published in 2016 and has been updated for fresh content and accuracy. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cI wanted to figure out why I was so busy, but I couldn\u2019t find the time to do it.\u201d- Todd Stocker. Does this sound like anyone you know? Most of us have had periods in our life when we were so busy we felt like we didn\u2019t have time for even the most sensible things. […]<\/p>\n","protected":false},"author":33,"featured_media":18047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[15],"tags":[8,1044,150,570,25,24],"class_list":["post-1771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business-advice","tag-email-analytics","tag-email-campaigns","tag-email-tips","tag-marketing","tag-sage-online"],"acf":[],"yoast_head":"\r\n3 Reasons Why You Should Be Using Email Marketing - SAGE Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.sageworld.com\/resources\/index.php\/2023\/08\/31\/3-reasons-why-you-should-be-using-email-marketing\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"3 Reasons Why You Should Be Using Email Marketing - SAGE Blog\" \/>\r\n<meta property=\"og:description\" content=\"\u201cI wanted to figure out why I was so busy, but I couldn\u2019t find the time to do it.\u201d- Todd Stocker. 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