{"id":17553,"date":"2023-06-20T09:00:03","date_gmt":"2023-06-20T14:00:03","guid":{"rendered":"https:\/\/www.sageworld.com\/blog\/?p=17553"},"modified":"2023-06-19T14:18:32","modified_gmt":"2023-06-19T19:18:32","slug":"decoding-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.sageworld.com\/resources\/index.php\/2023\/06\/20\/decoding-influencer-marketing\/","title":{"rendered":"Decoding Influencer Marketing"},"content":{"rendered":"\n

Influencers, unboxing, and advertisements? This new way of marketing and advertising is all across social media. But, what is it? Some sorta magic?<\/p>\n\n\n\n

First things, first…<\/p>\n\n\n\n

What is an influencer?<\/strong> According to Influencer Marketing Hub, an influencer is a person who has built a reputation for their knowledge and expertise on a specific topic. <\/p>\n\n\n\n

Generally, influencers are enthusiastic, captivating individuals that can create trends and encourage their followers to buy products. <\/p>\n\n\n\n

There are four different types of influencers<\/strong>, all of which are based on the size of their audience. <\/p>\n\n\n\n

\"type<\/figure>\n\n\n\n

When we think about the average influencer, the first impression that comes to mind is that they are a social media star. When in fact, four types of content creators fall into the influencer category. <\/p>\n\n\n\n

There are four other ways to decode influencers<\/strong>,\nbased on the content they create.<\/p>\n\n\n\n

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Bloggers-<\/strong> These types of influencers convey their\nmessage through writing. Bloggers are more than likely to have a stronger bond\nwith their followers and provide authentic content online. A blogger can write\nabout a range of different topics, such as cooking, traveling, how-to\u2019s,\ntechnology, and so on. A blogger incorporates a product through the description\nand may provide instructions on how to purchase the product. <\/p>\n\n\n\n

YouTubers-<\/strong> This type of content creator provides videos to their followers. A YouTube influencer will incorporate a product within the video and provide feedback on the quality of the product itself. Like a blogger, a YouTuber generally provides instructions on how to purchase a product in the video itself. <\/p>\n\n\n\n

Podcasters-<\/strong> Podcasters are slowly emerging into the influencer realm by providing feedback on products they have purchased. Like YouTubers, this type of content creator provides instructions on how to purchase the product, whether that is through a storefront or through an e-commerce platform. <\/p>\n\n\n\n

Social Media Influencers- <\/strong>Many influencers are found\non social media platforms. The most popular platforms include Instagram,\nFacebook, and TikTok. <\/p>\n\n\n\n

\"social<\/figure>\n\n\n\n

Crossovers-<\/strong> Now each influencer may crossover to different content platforms. A YouTuber may also be a blogger or social media star, or a podcaster may be a blogger as well. In social media, most influencers have accounts on multiple platforms. <\/p>\n\n\n\n

The idea is to gain followers on multiple platforms to\nspread their influence and promote themselves. <\/p>\n\n\n\n

Do they get paid?<\/strong><\/p>\n\n\n\n

Now, an influencer wouldn\u2019t just promote a product for the sake of promoting the product, right? You guessed it, the majority of influencers do get paid for what they say about a product, depending on the audience size. This type of advertising looks a little different than your traditional print ad. Influencers promote products through:<\/p>\n\n\n\n