{"id":17243,"date":"2023-05-02T10:12:59","date_gmt":"2023-05-02T15:12:59","guid":{"rendered":"https:\/\/www.sageworld.com\/blog\/?p=17243"},"modified":"2025-04-14T12:53:03","modified_gmt":"2025-04-14T17:53:03","slug":"making-social-media-images-101","status":"publish","type":"post","link":"https:\/\/www.sageworld.com\/resources\/index.php\/2023\/05\/02\/making-social-media-images-101\/","title":{"rendered":"Making Social Media Images: 101"},"content":{"rendered":"\n<p>We can all agree that social media is a crucial tool for businesses to connect with their audience and promote their brand. One really effective way to make your social media presence more appealing is to create engaging and eye-catching content! But, don&#8217;t worry, you don&#8217;t have to be an expert or a graphic designer to stand out on social. I know it&#8217;s intimidating, but stick with me and I&#8217;ll show you easy ways to create posts with these free, easy-to-use tools!<\/p>\n\n\n\n<p>Think of your favorite brands; they usually post really pretty graphics on their socials, right? <\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CrdQb03uEgA\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CrdQb03uEgA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CrdQb03uEgA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by SAGE (@sage_qti)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>We can probably assume that they use graphic designers &#8211; like we do! But how can you make a really nice post if you don&#8217;t have a designer or design background? Maybe you can barely draw a stick figure, or maybe you don&#8217;t know the first thing about Photoshop or Illustrator. What if I told you that you can make really awesome designs with just a few tools? <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Canva (opens in a new tab)\">Canva<\/a><\/h4>\n\n\n\n<p>If you haven&#8217;t heard about Canva yet, Canva is a web and mobile app-based design program. It has a library full of images, graphics, and fonts ready for you to go. Plus, there are a whole bunch of premade templates in all sizes, from Instagram posts and stories to flyers and presentations, so if you&#8217;re stuck on how to format an image or don&#8217;t really know where or how to start, there are templates to get your creative juices flowing. <\/p>\n\n\n\n<p>Like Photoshop, it doubles as an image editing software. There are several different filters you can use (like Instagram!), or you can tweak the colors, saturation, and contrast on your product photo yourself. If you&#8217;d like one of your photos to have a transparent background, you can easily delete the background with just a click of a button. <\/p>\n\n\n\n<p>If you&#8217;d like to get into Instagram Reels and Tiktok, you can even make your own videos on Canva too. <\/p>\n\n\n\n<p>The best part about Canva is that you can upload your branding, including fonts, colors, and logos to create a brand kit to make posts based on your branding easy and beautiful. It&#8217;s really a game changer, and honestly, I use it for my personal stuff too. Like this silly quote on a dramatic background. For the meme, of course. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2023\/04\/I-love-pinball.-1024x1024.png\" alt=\"forest with words &quot;i love pinball&quot;\" class=\"wp-image-17267\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2023\/04\/I-love-pinball.-1024x1024.png 1024w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2023\/04\/I-love-pinball.-150x150.png 150w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2023\/04\/I-love-pinball.-300x300.png 300w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2023\/04\/I-love-pinball.-768x768.png 768w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2023\/04\/I-love-pinball.-570x570.png 570w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2023\/04\/I-love-pinball..png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Listen, I made this in five minutes. Imagine what you can do in ten??<\/figcaption><\/figure>\n\n\n\n<p>The <em>other <\/em>best part is that it&#8217;s free, though if you&#8217;d like to use the branding kit, you would need to upgrade to the paid version, <a href=\"https:\/\/www.canva.com\/pro\/#pricing\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Canva Pro (opens in a new tab)\">Canva Pro<\/a>. If you have the budget, I highly recommend paying for the premium version &#8211; you&#8217;ll get access to many more images, templates, and graphics. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/picsart.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Picsart (opens in a new tab)\">Picsart<\/a><\/h4>\n\n\n\n<p>Another similar graphics-making app is Picsart, with a large collection of templates and easy-to-use editing tools. Much like Canva, users can design custom images with the free version, or upgrade to a paid plan with more features. <\/p>\n\n\n\n<p>With Picsart, the pricing has Canva beat. But if you&#8217;re wondering what the main difference is, it&#8217;s usability and depth of features. Picsart doesn&#8217;t have a calendar feature for post-scheduling and does not offer the same number of templates compared to Canva. However, there is still an excellent selection and if you&#8217;re planning to upgrade, Picsart might give you more bang for your buck, depending on your needs. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Royalty-Free and Copyright-Free Stock Images<\/h4>\n\n\n\n<p>If you&#8217;ve ever wondered where to get images to use if you don&#8217;t have a photographer, wonder no more! There are a multitude of sites where you can get royalty-free or copyright-free images to use for your social media. <\/p>\n\n\n\n<p>First things first, what do those terms mean, and what&#8217;s the difference? <\/p>\n\n\n\n<p>Copyright-free images are images that are not protected by copyright law, or the copyright on the image has expired. This means that these images can be used freely, without obtaining permission from the owner or paying a fee. Copyright-free images are often in the public domain, which means that anyone can use them for any purpose, including commercial use.<\/p>\n\n\n\n<p>Royalty-free images, on the other hand, are images that come with a license that allows the user to use the image without having to pay a royalty or licensing fee for each use. This means that the user can use the image multiple times, in multiple projects, without having to pay additional fees. However, the user must still purchase the license to use the image initially.<\/p>\n\n\n\n<p>So then, what if you need an adorable picture of a puppy (like this one) for your next post? Where do you go? <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2023\/04\/victor-grabarczyk-N04FIfHhv_k-unsplash-1024x683.jpg\" alt=\"a dog on a pink background\" class=\"wp-image-17268\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2023\/04\/victor-grabarczyk-N04FIfHhv_k-unsplash-1024x683.jpg 1024w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2023\/04\/victor-grabarczyk-N04FIfHhv_k-unsplash-300x200.jpg 300w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2023\/04\/victor-grabarczyk-N04FIfHhv_k-unsplash-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Well, that came from <a rel=\"noreferrer noopener\" aria-label=\"Unsplash (opens in a new tab)\" href=\"https:\/\/unsplash.com\/\" target=\"_blank\">Unsplash<\/a>! Unsplash is a royalty-free image website that allows you to download and use images for personal or commercial use &#8220;without permission from or attributing the photographer or Unsplash&#8221; &#8211; as long as you aren&#8217;t trying to resell the images &#8211; that would be a violation of the <a rel=\"noreferrer noopener\" aria-label=\"terms (opens in a new tab)\" href=\"https:\/\/unsplash.com\/license\" target=\"_blank\">terms<\/a>. <\/p>\n\n\n\n<p>There is a paid version with even more content to choose from, but I can always easily find the images I&#8217;m looking for and this is a great way to incorporate images in your blogs and social posts. <\/p>\n\n\n\n<p>You can also use <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.pexels.com\/\" target=\"_blank\">Pexels<\/a> for free stock images but what&#8217;s different about Pexels vs Unsplash is that with Pexels, you can download videos! No videographer required. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Premade Industry-Specific Images<\/h4>\n\n\n\n<p>With the tools above, you should be able to easily create your own social posts and increase your engagement, but if you still don&#8217;t have the time &#8211; I have another solution for you. And this one is as simple as it gets. <\/p>\n\n\n\n<p>We&#8217;ve created a library of <a rel=\"noreferrer noopener\" aria-label=\"social media sharables (opens in a new tab)\" href=\"https:\/\/www.sageworld.com\/socialmedia-sharables.php\" target=\"_blank\">social media sharables<\/a> &#8211; specific to the promotional products industry, and we add to it each month! All you have to do is download the image of your choice, then upload it to your social platform with a good caption and you&#8217;re done! Plus, if you subscribe to our Monthly Trends newsletter (you can also check it out in the Newsstand area of SAGE), we&#8217;ll even give you captions! Told you it was easy! <\/p>\n\n\n\n<p>Interested in more advice on social media? Check out our other blogs on <a rel=\"noreferrer noopener\" aria-label=\"Finding Content for Social Media (opens in a new tab)\" href=\"https:\/\/www.sageworld.com\/blog\/index.php\/2022\/05\/26\/how-to-find-content-for-social-media\/\" target=\"_blank\">Finding Content for Social Media<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"5 Rules Not to Follow for Social Media (opens in a new tab)\" href=\"https:\/\/www.sageworld.com\/blog\/index.php\/2022\/10\/10\/5-rules-not-to-follow-for-social-media\/\" target=\"_blank\">5 Rules Not to Follow for Social Media<\/a>, and <a href=\"https:\/\/www.sageworld.com\/blog\/index.php\/2023\/01\/18\/what-is-social-listening\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Social Listening (opens in a new tab)\">Social Listening<\/a> for more! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>We can all agree that social media is a crucial tool for businesses to connect with their audience and promote their brand. One really effective way to make your social media presence more appealing is to create engaging and eye-catching content! But, don&#8217;t worry, you don&#8217;t have to be an expert or a graphic designer [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":17264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[15],"tags":[50,1773,1802,415,1710,321,324],"class_list":["post-17243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-social-media","tag-social-media-advice","tag-social-media-help","tag-social-media-images","tag-social-media-management","tag-social-media-marketing","tag-social-media-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Making Social Media Images: 101 - SAGE Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.sageworld.com\/resources\/index.php\/2023\/05\/02\/making-social-media-images-101\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Making Social Media Images: 101 - SAGE Blog\" \/>\r\n<meta property=\"og:description\" content=\"We can all agree that social media is a crucial tool for businesses to connect with their audience and promote their brand. 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