That all being said, here are three ways to be on top of your social media game for the new year!<\/p>\n\n\n\n
UGC for Small Businesses<\/strong><\/p>\n\n\n\n You\u2019ve probably heard the term, UGC (user-generated content)<\/strong>, being tossed around during water cooler conversations. Basically, it\u2019s when creators, (typically paid), take a product or service and give an honest review about it. Depending on the creator, some opt for free merchandise, while others\u2026 well, expect a pretty hefty paycheck. <\/p>\n\n\n\n But what do you get out of it?<\/em> One of the best marketing techniques out there is good ol\u2019 fashion word-of-mouth advertising<\/strong>. And nowadays, it is in the form of short videos, from a trusted influencer or creator. <\/p>\n\n\n\n These honest reviews inspire viewers to go out and buy the product themselves, and the sales cycle begins. And the more engagement a video has on TikTok or Instagram, the better increase in sales volume. (You do the math). <\/em><\/p>\n\n\n\n It\u2019s kinda like would you trust your best friend\u2019s recommendation on a new product or the same ol\u2019 ad on tv? Depending on who your friends are, most likely, you would trust your friend, and buy the product that they recommend. <\/p>\n\n\n\n For small businesses, the key is taking a step towards UGC<\/strong>. Whether your salesperson\u2019s friend, named Bob, makes a video about your newest polo line or Susie from Finance makes a TikTok showing off the new colors for totes, making videos about your product or service can really step up your social media. <\/p>\n\n\n\n The trick is for the user to post on their own platform<\/strong>, not the company\u2019s social media. That way, they reach organic audiences, that will later arrive on your website\/store for more information. <\/p>\n\n\n\n Evolving With the Times<\/strong><\/p>\n\n\n\n The next step into being adaptable on social media is being aware<\/strong>. Businesses that have a social media presence have a personality. It\u2019s not too often you come across a page that doesn\u2019t have a set tone, emotion, and mission behind each post. <\/p>\n\n\n\n Instead of robotically posting the same content over and over, just in different formats, try engaging posts that invoke emotion for your audience.<\/p>\n\n\n\n And if you are going to jump on board a TikTok trend, make sure it is timely <\/strong>and appropriate for your audience. <\/p>\n\n\n\n As we see more businesses take their social media from \u201cbusiness\nformal\u201d to \u201cbusiness casual,\u201d ensure your tone is changing too! <\/p>\n\n\n\n In Times of Crisis<\/strong><\/p>\n\n\n\n One of the top things I learned in public relations is to address the crisis. If there is a crisis, make sure you have crisis management set for your social media. Just like fire drills, in case of an emergency, your company should have a set list of things to do in case of a crisis at your company.<\/strong> (Big or small!)<\/p>\n\n\n\n
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