{"id":15026,"date":"2022-09-29T08:00:34","date_gmt":"2022-09-29T13:00:34","guid":{"rendered":"https:\/\/www.sageworld.com\/blog\/?p=15026"},"modified":"2022-09-30T19:46:43","modified_gmt":"2022-10-01T00:46:43","slug":"your-brand-is-your-business-part-2","status":"publish","type":"post","link":"https:\/\/www.sageworld.com\/resources\/index.php\/2022\/09\/29\/your-brand-is-your-business-part-2\/","title":{"rendered":"Your Brand is Your Business: Part 2"},"content":{"rendered":"\n

A branding guide is a necessity when it comes to marketing\nyour business effectively. It helps users connect with the brand by giving a\nconsistent image, logo, color scheme, and font. On their own, each of these\nelements can be identified separately; however together they give power to your\nbrand.<\/p>\n\n\n\n

In Your Brand is Your Business Part One<\/em><\/a>, we discussed the editorial side of a style guide. Today, I will introduce the design portion of a branding guide.<\/p>\n\n\n\n

The Importance of Creating a Brand Identity<\/strong><\/p>\n\n\n\n

As you build your brand identity, focus on building memorable moments for your current and future clientele rather than the customer experience. The customer experience is a constant line, in real-time. But by creating memorable moments for your clients, you will be demonstrating a more consistent brand message. All client-facing materials should provide a clear, positive message to embody the purpose of your brand. To stick to this consistent nature, assess all opportunities and aspects of your brand identity and combine them into one. Thus, the need for a company branding guide is born! Source: <\/em>Venn Digital<\/em><\/a><\/p>\n\n\n\n

The importance of a branding guide begins with cohesiveness. By setting a standard for colors, typeface, logos, and placement, your team members will be on the same page when designing marketing materials. <\/p>\n\n\n\n

Color Palettes<\/strong><\/p>\n\n\n\n

Your company color palette is a group of colors that represent your brand\u2019s personality and style. These 3-8 colors govern everything from your logo to your ad design and everything in between. Source: Mark Brand Boutique<\/em><\/a><\/p>\n\n\n\n

The color combinations often are in RGB, Hex, Pantone, or CMYK color codes, a technical set of numbers or letters to describe the exact position of a color on the color wheel. Your color palette represents your brand and is a way for you to stick out from the competition. <\/p>\n\n\n\n

Each company has a distinct set of colors. Creating a special set of colors defines your business and forms the visual foundation of your brand.<\/p>\n\n\n\n

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Source: Coolors<\/em><\/a> <\/em><\/figcaption><\/figure>\n\n\n\n

If you want a quick and easy way to generate a color palette for your business, Canva<\/a> and Coolors<\/a> are great tools to create a color palette for free. <\/p>\n\n\n\n

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Source: Coolors<\/a> <\/figcaption><\/figure>\n\n\n\n

Now that you have your color palette, it’s time to apply them to your logo! <\/p>\n\n\n\n

The Importance of a Logo<\/strong><\/p>\n\n\n\n

Think about the most popular brands and their logos. What makes them stick out? Why are they so recognizable? <\/p>\n\n\n\n

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Logos are the most recognizable design aspect of your brand. But logos aren’t just a representative design, they also do the following:<\/p>\n\n\n\n