{"id":13734,"date":"2022-03-24T13:33:29","date_gmt":"2022-03-24T18:33:29","guid":{"rendered":"https:\/\/www.sageworld.com\/blog\/?p=13734"},"modified":"2022-03-21T13:33:46","modified_gmt":"2022-03-21T18:33:46","slug":"the-birds-work-for-the-bourgeoisie","status":"publish","type":"post","link":"https:\/\/www.sageworld.com\/resources\/index.php\/2022\/03\/24\/the-birds-work-for-the-bourgeoisie\/","title":{"rendered":"The Birds Work for the Bourgeoisie."},"content":{"rendered":"\n<p>Did you know that pigeons are liars?&nbsp;<\/p>\n\n\n\n<p>Let me explain. <\/p>\n\n\n\n<p>They\u2019re secretly spying on us. All birds are. Birds aren\u2019t real and never have been \u2013 at least, not since the 1970s. But our story starts further back in 1947 when the C.I.A. was founded. The goal of the C.I.A. has always been to collect intelligence to ensure the security of the United States and provide information regarding the U.S.\u2019s foreign policy.<\/p>\n\n\n\n<p>As the decade ended and the second world war was behind us, the threat of communism was rising. The Korean War had just begun as North Korea invaded South Korea, and Julius and Ethel Rosenberg were arrested and executed for suspected espionage. The government decided that birds had to go. Using a specially formulated bird poison that replicated and spread to other birds, they killed every bird in the United States. That\u2019s 12 billion birds from between 1959-2001. So, you may find yourself asking, if the government killed birds, then why am I watching them outside my window right now? <\/p>\n\n\n\n<p>That\u2019s because they\u2019re surveillance drones. <\/p>\n\n\n\n<p>That\u2019s right. Birds aren\u2019t real \u2013 literally. They\u2019re sophisticated drones made by the government to spy on the general population. The C.I.A. decided that it needed a way to keep tabs on the population, especially in the age of McCarthyism and the red scare. As the program grew, so did the need for different types of birds. For example, owls are night surveillance drones, bluebirds are retina scanners, and pigeons are city surveillance drones. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2022\/03\/Pigeons-are-Liars.-1.png\" alt=\"\" class=\"wp-image-13764\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2022\/03\/Pigeons-are-Liars.-1.png 800w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2022\/03\/Pigeons-are-Liars.-1-300x150.png 300w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2022\/03\/Pigeons-are-Liars.-1-768x384.png 768w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2022\/03\/Pigeons-are-Liars.-1-320x160.png 320w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2022\/03\/Pigeons-are-Liars.-1-570x285.png 570w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2022\/03\/Pigeons-are-Liars.-1-710x355.png 710w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>The government watches everything you do: going to work, brushing your teeth, printing t-shirts, and selling pens. For years, our rights have been violated \u2013 they see everything from above, all without our consent! But don\u2019t worry because a movement has started, and we are the brave voices that work hard to take this country back. Together we will take our privacy back.<\/p>\n\n\n\n<p>We will not bow down to these overlords!<\/p>\n\n\n\n<p>What happens if you\u2019ve encountered a bird in your life? First, just <em>stay calm.&nbsp;<\/em>Remember to breathe. Look the bird directly in the eyes and say the <a href=\"https:\/\/birdsarentreal.com\/pages\/faq\">following statement confidently:<\/a> \u201cI know your secret. I know that you are a surveillance drone in disguise. I know that behind those beady eyes are cameras, soaking up data and sending it to the pentagon. I am onto you. I know you\u2019re not real.\u201d This will assert your dominance over the drone. You are superior.&nbsp;<\/p>\n\n\n\n<p>Remember: if it flies, it spies.<\/p>\n\n\n\n<p>For more information about these invasive drones, check out the movement website <a href=\"https:\/\/birdsarentreal.com\/pages\/the-history\">here. <\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"CIA Agent Confesses to Bird Drone Surveillance\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/l30_APBNPXg?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Okay, so if you stayed with me through that, I know it sounds absolutely nuts. <\/p>\n\n\n\n<p>And that\u2019s the point.<\/p>\n\n\n\n<p>The concept of all birds being replaced by surveillance drones in the United States to spy on the general population sounds outrageous. There\u2019s no way anyone could exterminate the entire bird population in the United States (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.denverpost.com\/2019\/09\/20\/bird-population-decrease-third-fewer\/#:~:text=The%20bird%20population%20in%20the,study%20in%20Thursday's%20journal%20Science%20.\">7.2 Million as of 2019<\/a>) and replace them with robots. It&#8217;s hard enough just to get a pothole fixed.  <\/p>\n\n\n\n<p>&nbsp;So, why do people believe in it?<\/p>\n\n\n\n<p>They don\u2019t. Or, at least, not really. <\/p>\n\n\n\n<p>Started in 2017 by Peter McIndoe, a then-University of Arkansas student, he had grown up in a strict household where his parents were against most mainstream pop culture. Once in high school and having access to social media, McIndoe became aware that what his parents were teaching was laced with conspiracy theories.<\/p>\n\n\n\n<p>For McIndoe, the internet provided him with real-world education through documentaries, social media sites like Reddit, and YouTube commentators. He also realized that he wasn\u2019t alone \u2013 and that there were others out there (primarily mid-to-younger Millennials and Gen-Z) that had been raised in the same way. <\/p>\n\n\n\n<p>In January 2017, however, was when it all started. McIndoe was in Memphis visiting friends, former President Donald Trump had just been sworn in, and in response, there were women\u2019s marches all over the country. McIndoe witnessed this take place in downtown Memphis, and among the protesters and counterprotesters, he had an idea. He ripped a poster off a wall, flipped it over, and wrote: \u201cBirds Aren\u2019t Real.\u201d<\/p>\n\n\n\n<p>It was a spontaneous joke, a reflection of how he was feeling at the moment. As he walked around and began to <a href=\"https:\/\/youtu.be\/uXu4_s5nuwI\">develop the lore<\/a> behind the movement, he convinced people he was a part of a larger movement that believed that all the birds in the United States had been replaced with surveillance drones, and it had been covered up since the 1970s. Someone took a video of him, shared it on Facebook, and the movement became a viral sensation. Soon, Birds Aren\u2019t Real graffiti, stickers, and more started to show up around Memphis. <\/p>\n\n\n\n<p>At first, it was an experimentation in the spread of misinformation. McIndoe had created an entirely fictional world that had even been reported on <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/CQtuaBTDymT\/\">by local news.<\/a> Then it grew larger. They organized protests in front of Twitter headquarters and in Saint Louis (where they burned a Cardinals flag) urging them to change their logo and mascot. They have a whole store of merchandise. Thousands of people rep their shirts, have stickers on their Yeti mugs and MacBook Pros, and have <a href=\"https:\/\/www.reddit.com\/r\/BirdsArentReal\/\">joined the Reddit community. <\/a>The New York Times <a href=\"https:\/\/www.nytimes.com\/2021\/12\/09\/technology\/birds-arent-real-gen-z-misinformation.html\">covered the movement <\/a>(though McIndoe recently announced they&#8217;re &#8220;suing&#8221; the times for slander). Even the C.I.A. got in on the joke. <\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter aligncenter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Never forget this tweet. <a href=\"https:\/\/t.co\/nKczZrTTwO\">https:\/\/t.co\/nKczZrTTwO<\/a><\/p>&mdash; Birds Aren&#39;t Real (@birdsarentreal) <a href=\"https:\/\/twitter.com\/birdsarentreal\/status\/1472609099737141252?ref_src=twsrc%5Etfw\">December 19, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>So, what\u2019s the point, and why does it tie into the promotional products industry? <\/p>\n\n\n\n<p>The idea behind Birds Aren\u2019t Real is to thumb its nose at contemporary conspiracy theories. A conspiracy theory to challenge conspiracy theories. Long gone are the days of fun conspiracy theories like Area 51, lizard overlords, MK-Ultra, the Denver Airport, and the belief that Walt Disney\u2019s frozen head lies under the Sleeping Beauty Castle in Disneyland. They\u2019ve been replaced by dangerous conspiracies like QAnon, Pizzagate, Flat Earth, and the fear that 5G is going to melt our brains. <\/p>\n\n\n\n<p>Birds Aren\u2019t Real uses guerilla marketing (a marketing technique that frequently uses low-cost marketing and innovative tactics to get maximum exposure for a product or a brand) and promotional products to spread awareness of how dangerous it can be to not properly research claims and stop the spread of misinformation. <\/p>\n\n\n\n<p>Humans are innately curious creatures. We thrive on exploring and learning, and that\u2019s why promotional products paired with this type of marketing are so successful. As we\u2019ve become a world of technology with what feels like a million ads bombarding us at any given moment when a brand does something simple and yet incredibly creative, it stands out, and it naturally piques our curiosity. With the worldwide web and Google at our fingertips, it makes it easy for us to stand in front of a sticker or a giant Snickers bar and find out what this weird thing is.<\/p>\n\n\n\n<p>And that\u2019s the ingenuity of the Birds Aren\u2019t Real movement. It doesn\u2019t rely on typical marketing tactics to get its point across. When stickers started showing up in Memphis, people took to Google to figure out what this was all about. As the movement grew, they released official Birds Aren\u2019t Real merchandise like t-shirts, masks, and sweatshirts. We already know that these things are walking billboards. With Millennials and Gen-Z\u2019s proclivity for satire and memes, it\u2019s the perfect way for the movement to grow and spread information about misinformation. As more people see these shirts and stickers, they\u2019ll search \u201cBirds Aren\u2019t Real,\u201d and people will share it with their friends thinking it&#8217;s absolutely ridiculous and thus the cycle continues. <\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"904\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2022\/03\/Pigeons-are-Liars.png\" alt=\"\" data-id=\"13740\" data-link=\"https:\/\/www.sageworld.com\/blog\/?attachment_id=13740\" class=\"wp-image-13740\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2022\/03\/Pigeons-are-Liars.png 932w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2022\/03\/Pigeons-are-Liars-300x291.png 300w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2022\/03\/Pigeons-are-Liars-768x745.png 768w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"924\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2022\/03\/Birds-Arent-Real-Mask.png\" alt=\"\" data-id=\"13739\" data-link=\"https:\/\/www.sageworld.com\/blog\/?attachment_id=13739\" class=\"wp-image-13739\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2022\/03\/Birds-Arent-Real-Mask.png 930w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2022\/03\/Birds-Arent-Real-Mask-150x150.png 150w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2022\/03\/Birds-Arent-Real-Mask-300x298.png 300w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2022\/03\/Birds-Arent-Real-Mask-768x763.png 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"881\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2022\/03\/Sticker-Pack.png\" alt=\"\" data-id=\"13738\" data-link=\"https:\/\/www.sageworld.com\/blog\/?attachment_id=13738\" class=\"wp-image-13738\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2022\/03\/Sticker-Pack.png 912w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2022\/03\/Sticker-Pack-300x290.png 300w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2022\/03\/Sticker-Pack-768x742.png 768w\" sizes=\"(max-width: 912px) 100vw, 912px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"934\" height=\"912\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2022\/03\/Bird-Drones-of-North-America.png\" alt=\"\" data-id=\"13737\" data-link=\"https:\/\/www.sageworld.com\/blog\/?attachment_id=13737\" class=\"wp-image-13737\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2022\/03\/Bird-Drones-of-North-America.png 934w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2022\/03\/Bird-Drones-of-North-America-300x293.png 300w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2022\/03\/Bird-Drones-of-North-America-768x750.png 768w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><figcaption>birdsarentreal.com<\/figcaption><\/figure><\/li><\/ul>\n\n\n\n<p>The same principle can be applied to just about any brand: a clever tagline paired with a promotional product and the power of social media can increase visibility among potential customers, especially if it goes viral. While there isn&#8217;t a guarantee that a product will go viral, a t-shirt in a mall or a sticker on a water bottle in a picture on Instagram can do more than you would think. Even if it brings in one or two additional customers, it&#8217;s well worth the risk. <\/p>\n\n\n\n<p>Even the smallest promotional product can create a significant impact if applied to the human instinct to want to learn and satisfy our curiosity. Remember: Birds Aren&#8217;t Real started with a handmade sign and a couple of stickers. <\/p>\n\n\n\n<p>To learn more about Birds Aren\u2019t Real, take a peek at their website <a href=\"https:\/\/birdsarentreal.com\/\">here.<\/a> <\/p>\n\n\n\n<p>For more information about how you can convince your prospects of the power of promo, check out our blog <a href=\"https:\/\/www.sageworld.com\/blog\/index.php\/2021\/10\/26\/how-to-convince-prospects-of-the-power-of-promo\/\">here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that pigeons are liars?&nbsp; Let me explain. They\u2019re secretly spying on us. All birds are. Birds aren\u2019t real and never have been \u2013 at least, not since the 1970s. But our story starts further back in 1947 when the C.I.A. was founded. The goal of the C.I.A. has always been to collect [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":13735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[1664,1665,1669,25,1666,20,266,509],"class_list":["post-13734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-birds","tag-birds-arent-real","tag-clever-marketing","tag-marketing","tag-pigeons-are-liars","tag-promotional-products","tag-social-media-trends","tag-social-responsibility"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>The Birds Work for the Bourgeoisie. - SAGE Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.sageworld.com\/resources\/index.php\/2022\/03\/24\/the-birds-work-for-the-bourgeoisie\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"The Birds Work for the Bourgeoisie. - SAGE Blog\" \/>\r\n<meta property=\"og:description\" content=\"Did you know that pigeons are liars?&nbsp; Let me explain. They\u2019re secretly spying on us. All birds are. Birds aren\u2019t real and never have been \u2013 at least, not since the 1970s. But our story starts further back in 1947 when the C.I.A. was founded. 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