{"id":12867,"date":"2021-10-26T09:11:41","date_gmt":"2021-10-26T14:11:41","guid":{"rendered":"https:\/\/www.sageworld.com\/blog\/?p=12867"},"modified":"2025-04-14T13:05:01","modified_gmt":"2025-04-14T18:05:01","slug":"how-to-convince-prospects-of-the-power-of-promo","status":"publish","type":"post","link":"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/10\/26\/how-to-convince-prospects-of-the-power-of-promo\/","title":{"rendered":"How to Convince Prospects of the Power of Promo"},"content":{"rendered":"\n

For promo industry professionals, it\u2019s easy to forget that there are people out there who don\u2019t know what promotional products are or how they can work for a business. Selling to clients who already know the power of promo is simple, but what about everyone else?<\/p>\n\n\n\n

To someone who\u2019s not familiar with the industry, promotional products might seem silly or unnecessary. Of course, promo professionals know that\u2019s not true, but pitching to a potential client who\u2019s skeptical can be tricky. While you and I know that every business can benefit from incorporating promotional products into their marketing plan, convincing your prospects can take a little work.<\/p>\n\n\n\n

Luckily, there are plenty of easily accessible resources to help you pitch to potential new business. Here\u2019s a quick rundown of several of the tools available to you that can help convert a promo skeptic into a true believer:<\/p>\n\n\n\n

Presentations<\/h2>\n\n\n\n

Digital sales presentations are a great way to show your prospects what\u2019s hot and new in promo that they can view from the comfort of their home or office, on their own time. With the Presentation Publisher in SAGE, you can create completely custom, shareable presentations that let you easily receive feedback from your customer. They can even navigate to your website and order their favorite products directly from the presentation!<\/p>\n\n\n\n

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The SAGE Presentation Publisher<\/figcaption><\/figure>\n\n\n\n

To give your presentation the extra oomph it needs to convert your prospect into a sale, don\u2019t just add your products and call it a day. Use the SAGE Virtual Design Studio to add their logo to the sample photos so they can envision how the products will work with their brand image. Enter additional text in the description area of each product detailing why you think it\u2019s a good fit and how it could help them grow their brand. And don\u2019t forget to add their information from your SAGE CRM to the presentation to personalize it!<\/p>\n\n\n\n

Case Studies<\/h2>\n\n\n\n

If you\u2019re looking for a straightforward way to illustrate how promotional products get used by brands, then look no further than case studies. Case studies are blogs, articles, or even videos that outline what products a brand used, how they used them, and how they benefitted the business. They\u2019re often pretty short and to-the-point, making the effectiveness of promo products shine.<\/p>\n\n\n\n

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