{"id":12293,"date":"2021-06-29T10:00:20","date_gmt":"2021-06-29T15:00:20","guid":{"rendered":"https:\/\/www.sageworld.com\/blog\/?p=12293"},"modified":"2021-06-28T15:32:27","modified_gmt":"2021-06-28T20:32:27","slug":"supplier-spotlight-a-greener-future","status":"publish","type":"post","link":"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/06\/29\/supplier-spotlight-a-greener-future\/","title":{"rendered":"Supplier Spotlight: A Greener Future"},"content":{"rendered":"\n<p>Situated on the Pacific Coast of California, and with a population of close to 1.4 million people, San Diego is known for many things: its world-renowned zoo with its adorable pandas, the USS Midway, Sunset Cliffs, La Jolla Cove, and numerous beaches. As a premier ecological destination, it\u2019s no wonder that one of the leading manufacturers and suppliers of customizable writing instruments happens to be headquartered there and happens to be making major strides to preserve the world around them.<br><br>Goldstar started a little less than fifty years ago when promotional products were really starting to take off. They first offered customizable small pencils for places like golf courses but as the industry grew, they grew as well. They have also expanded internationally servicing Europe from their facility in Dundalk, Ireland and now are a full-service writing instrument provider with just about any pen that you can dream up! They have pens in every style, price point, and any type of ink that you could ever need. In recent years Goldstar has also added stationery, bags, drinkware, and other products to their line \u2013 but still enjoy their reputation as the very best makers of pens.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">People Love Pens.<\/h4>\n\n\n\n<p>Nothing is more exciting than finding that brand new perfect pen, and RJ Hagel, the Manager of Global Marketing for Goldstar, who has been with the company for about eight years, agrees. \u201cI get excited because I like pens, I like to play with them, I like to click them. I\u2019m very particular about the sounds that they make; if it feels hollow, I don\u2019t use it. It\u2019s got to have a specific weight,\u201d he chuckles as he begins to go through his collection of pens. The one he pulls out that he\u2019s most excited about right now is a pen that happens to be made with a mixture of plastic and reclaimed wheat stalk.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2021\/06\/afz-c-black_1.jpg\" alt=\"\" class=\"wp-image-12295\" width=\"349\" height=\"349\"\/><figcaption> <br><strong>Zen &#8211; Eco Wheat Plastic Pen &#8211; ColorJet<\/strong> <\/figcaption><\/figure><\/div>\n\n\n\n<p>Recently, Goldstar has been putting more focus on developing products with a focus on sustainability. \u201cIt\u2019s an area of the business that we have definitely worked towards developing\u2026 there\u2019s a big benefit in making sure that we\u2019re creating a product that has less of an ecological impact, but still maintaining a cost that appropriates for a lot of people.\u201d<\/p>\n\n\n\n<p>Hagel explains that the parts of wheat that are left over after food processing can be broken down and mixes very well with plastics. With this new capability, they are actually using farm waste to expand their product line with more eco-friendly alternatives like their wheat plastic pens. They remove all the parts of the wheat that are edible and are able to replace 30-40% of the plastic with that wheat. As a bonus, the process itself creates a cool speckled look.<\/p>\n\n\n\n<p>In addition to their utilization of farm waste, they\u2019re also focusing on the use of post-consumer recycled plastics, meaning plastics made from used water bottles and things like that, as well as renewable resources like bamboo to create some of their pens. \u201cWe\u2019re really looking at each of our product lines to see how we can make impacts wherever we can.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2021\/06\/mqf-bamboo-728.jpg\" alt=\"\" class=\"wp-image-12296\" width=\"384\" height=\"384\"\/><figcaption> <br><strong>Bamboo Sophisticate &#8211; Laser<\/strong> <\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Environmentally friendly goals<\/h4>\n\n\n\n<p>Goldstar has also started to become more environmentally conscious in their own offices and is optimizing their manufacturing processes to use less electricity. \u201cLaser engraving equipment is typically high powered and high capacity; our lasers are being changed to styles that are lower wattage, so there\u2019s less electricity being used. Our lights are being changed to LED lights. And there are lots of things we are doing to clean up our manufacturing processes behind the scenes too,\u201d Hagel reports.<\/p>\n\n\n\n<p>Hagel says that they want to do things right, not sacrifice who they are and the quality of their products, but still make the most significant impact they can environmentally.<\/p>\n\n\n\n<p>Another factor that Goldstar is taking into consideration? What to do with misprinted products. Hagel explains that they now participate in programs where misprinted writing supplies are donated to other countries in need of school supplies. Because of their location in California, many of those supplies get sent to Mexico and South America to help kids continue their education.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">And the future?<\/h4>\n\n\n\n<p>Going green is just the beginning. Goldstar has big things planned for the future of its products and company. \u201cOne of the things we want to focus on is committing to our idea about simplicity,\u201d Hagel says. \u201cContinuing to evolve our business to make things easier to find, easier to understand.\u201d Their aim is to make their customer\u2019s lives as easy as possible, streamlining their ordering process, updating their website, and more. Check out their website <a href=\"https:\/\/www.goldstarpens.com\/\">goldstarpens.com<\/a> to learn more and see what\u2019s next on their agenda!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Situated on the Pacific Coast of California, and with a population of close to 1.4 million people, San Diego is known for many things: its world-renowned zoo with its adorable pandas, the USS Midway, Sunset Cliffs, La Jolla Cove, and numerous beaches. As a premier ecological destination, it\u2019s no wonder that one of the leading [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":12294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1007],"tags":[1450,1455,664],"class_list":["post-12293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-goldstar","tag-goldstarpens","tag-supplier-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Supplier Spotlight: A Greener Future - SAGE Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/06\/29\/supplier-spotlight-a-greener-future\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Supplier Spotlight: A Greener Future - SAGE Blog\" \/>\r\n<meta property=\"og:description\" content=\"Situated on the Pacific Coast of California, and with a population of close to 1.4 million people, San Diego is known for many things: its world-renowned zoo with its adorable pandas, the USS Midway, Sunset Cliffs, La Jolla Cove, and numerous beaches. 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