{"id":12055,"date":"2021-05-06T16:00:03","date_gmt":"2021-05-06T21:00:03","guid":{"rendered":"https:\/\/www.sageworld.com\/blog\/?p=12055"},"modified":"2025-04-14T13:02:19","modified_gmt":"2025-04-14T18:02:19","slug":"how-to-write-a-good-case-study","status":"publish","type":"post","link":"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/05\/06\/how-to-write-a-good-case-study\/","title":{"rendered":"How to Write a Good Case Study"},"content":{"rendered":"\n

Bragging is human nature \u2013 it\u2019s in our blood. We all like to brag about ourselves, about our accomplishments, giving ourselves the proverbial pat on the back. Even if someone says that they don\u2019t like to brag about themselves \u2013 let\u2019s be real, they totally like to brag. And, hey, I\u2019ll even admit it. I like to brag!

We even like to brag about our businesses, especially in our industry where we focus so much on the service side of things. To our potential customers, we might say something along the lines of: \u201cOh, we\u2019ve got fantastic turnaround!\u201d or \u201cwe ship really fast!\u201d That\u2019s great, and it\u2019s definitely a way to build a relationship and confidence with your potential client. Sometimes, though, we forget to talk about the value that our products bring to our customers. <\/p>\n\n\n\n

So, how do we do that? With a case study, of course! <\/p>\n\n\n\n

Case studies are a great opportunity to tell a story about our products and what they\u2019ve done to help solve problems that many people face when marketing their own business. What\u2019s great about them is that they can be as in-depth as you want, or they can just scrape the surface. You can make them about a specific field of business \u2013 like hospitals, schools, or universities, related to a specific thing like vaccines or tech, or even just highlighting one product that you know has been a success.

How do you even write one, to begin with? What\u2019s the formatting?

Let\u2019s come up with an example solution and break it down. Let\u2019s say that one of your customers has had success with the golf towels they ordered for a big, local golf tournament that they sponsored. To write your case study you\u2019re going to want to break down that story into three sections: the problem, the solution, the return of investment. It might look something like this: <\/p>\n\n\n\n

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The Iron Heavy Duty Microfiber Towel<\/figcaption><\/figure><\/div>\n\n\n\n