{"id":12025,"date":"2021-04-30T10:00:06","date_gmt":"2021-04-30T15:00:06","guid":{"rendered":"https:\/\/www.sageworld.com\/blog\/?p=12025"},"modified":"2021-04-30T17:11:14","modified_gmt":"2021-04-30T22:11:14","slug":"supplier-spotlight-from-product-leaders-to-community-leaders","status":"publish","type":"post","link":"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/","title":{"rendered":"Supplier Spotlight: From Product Leaders to Community Leaders"},"content":{"rendered":"\n<p>When Amin Siddiqui launched a lanyard company from his\nbedroom in 2007, he hoped for it to someday make a name in the promotional\nproduct industry. Now, ImprintID has grown and evolved into a full-service,\npromo and branding business with an impressively vast catalog of available\nproducts. From tech to apparel, drinkware to bags, PPE to its highly\nsought-after, original lanyards, the company\u2019s offerings and capabilities\ncontinue to grow, even in these restrictive times. <\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2021\/04\/USB-1.jpg\" alt=\"\" data-id=\"12042\" data-link=\"https:\/\/www.sageworld.com\/blog\/?attachment_id=12042\" class=\"wp-image-12042\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/USB-1.jpg 600w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/USB-1-300x250.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2021\/04\/drinkware-1024x1024.jpg\" alt=\"\" data-id=\"12031\" data-link=\"https:\/\/www.sageworld.com\/blog\/?attachment_id=12031\" class=\"wp-image-12031\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/drinkware-1024x1024.jpg 1024w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/drinkware-150x150.jpg 150w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/drinkware-300x300.jpg 300w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/drinkware-768x768.jpg 768w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/drinkware-570x570.jpg 570w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/drinkware.jpg 1102w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"828\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2021\/04\/Bag-1024x828.jpg\" alt=\"\" data-id=\"12030\" data-link=\"https:\/\/www.sageworld.com\/blog\/?attachment_id=12030\" class=\"wp-image-12030\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Bag-1024x828.jpg 1024w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Bag-300x243.jpg 300w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Bag-768x621.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p>Tiffany Poledor joined the team as Marketing Coordinator in\nJanuary of 2020\u2014just in time to get her footing in the business\u2019s operations\nand growth plans. And then to see everything change. <\/p>\n\n\n\n<p>As pandemic realities took hold, tradeshows and other businesses they often catered to no longer needed high volumes of lanyards. Events were shifting online. And soon, many companies found their goods held up in overseas production with shipping issues, making fulfillment difficult. Fortunately for ImprintID\u2019s customer base, their orders were still on track. That\u2019s because the Virginia-based company had already put in fail-safes, fortified their digital footprint, and actively adapted their day-to-day operations, just in time to meet the moment.<\/p>\n\n\n\n<p>When Poledor started, the company was already focused on growing the business\u2019s online presence. \u201cThis kind of jump-started us into those plans,\u201d explains Poledor. \u201cWe had to learn how to cater to the new digital tradeshows, how to attract new customers digitally.\u201d <\/p>\n\n\n\n<p>So how did they do it, without losing the personal touch their customers look for? To start, they combined an in-person customer care experience with a digital platform, similar to virtual doctor\u2019s visits. \u201cWe set up a full sample room in one of our offices, so if we were at trade shows and they have a \u2018live\u2019 option, people can ask to see things on camera. Then, we can physically bring it to the camera and show them in further detail,\u201d explains Poledor. This hybrid approach wound up working. Orders for ImprintID\u2019s high-quality goods continued being placed and their passion for great customer service was still able to be front and center\u2014even through virtual interactions.&nbsp; Check out the video below for product inspiration. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Welcome to ImprintID!\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/bas5O0mFRpc?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Remaining a leader as consumer\u2019s needs change<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2021\/04\/Lanyards-1014x1024.jpg\" alt=\"\" class=\"wp-image-12034\" width=\"224\" height=\"225\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Lanyards-1014x1024.jpg 1014w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Lanyards-150x150.jpg 150w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Lanyards-297x300.jpg 297w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Lanyards-768x776.jpg 768w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Lanyards-570x570.jpg 570w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Lanyards-1140x1140.jpg 1140w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Lanyards.jpg 1782w\" sizes=\"(max-width: 224px) 100vw, 224px\" \/><\/figure><\/div>\n\n\n\n<p>Pre-pandemic, ImprintID\u2019s flagship product was also its first: the lanyard. They\u2019re a go-to for anyone wanting to brand experiential moments. But when everything shut down, so did most clients\u2019 need for lanyards. \u201cWith Covid, lanyards did definitely take a hit because there aren\u2019t many in-person events going on,\u201d explains Poledor. \u201cBut also with Covid, we changed up our PPE and antibacterial products, and soon our main attraction shifted and became our custom printed masks.\u201d<\/p>\n\n\n\n<p>Swipe through the ImprintID online catalog, and you can see why these masks have garnered so much interest. From face shields to gaitors, traditional 2-layer adult masks to cooling, 4-layer children\u2019s masks\u2014ImprintID has them, and they can customize them in your branding with over a dozen base color options, all at highly competitive prices. <\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1002\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2021\/04\/Mask-1024x1002.jpg\" alt=\"\" data-id=\"12035\" data-link=\"https:\/\/www.sageworld.com\/blog\/?attachment_id=12035\" class=\"wp-image-12035\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Mask-1024x1002.jpg 1024w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Mask-300x293.jpg 300w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Mask-768x751.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"332\" height=\"500\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2021\/04\/Kid-mask-1.jpg\" alt=\"\" data-id=\"12041\" data-link=\"https:\/\/www.sageworld.com\/blog\/?attachment_id=12041\" class=\"wp-image-12041\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Kid-mask-1.jpg 332w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Kid-mask-1-199x300.jpg 199w\" sizes=\"(max-width: 332px) 100vw, 332px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p>\u201cFrom the quality to the design work that we can provide,\nour customers give feedback and they love them all!\u201d reports Poledor. <\/p>\n\n\n\n<p>Customers have also loved knowing their products would still arrive fast\u2014even amid a global pandemic. Factories, warehouses, and shipping channels were all facing new challenges, and while ImprintID was able to quickly implement work strategies to keep orders moving, some consumers were growing cautious about getting time-sensitive items from overseas. <\/p>\n\n\n\n<p>Fortunately, the company was well-positioned to give their customers a reliable, even faster alternative. \u201cWe have an American-based factory,\u201d says Poledor, \u201cso we have rush production for masks as well. We also expanded what we were capable of doing in our U.S. factory, which certainly helped us.\u201d <\/p>\n\n\n\n<p>The team reconfigured its fulfillment approach\u2014spacing out factory employees and also limiting them to one or two socially distanced people per project. They also tackled enhanced cleaning and disinfecting approaches within the facility itself. By maximizing this backyard resource, ImprintID was able to make sure rush orders still arrived when needed. That meant they were able to continue offering the same, seamless experience and assurance their clients expect from them, even in uncertain times. <\/p>\n\n\n\n<p>\u201cThis helped us provide our customers good quality service\nand keep them updated on their tracking and their shipments,\u201d says Poledor.\n\u201cAnd we were able to continue building relationships and trust, with their\norders in hand.\u201d<\/p>\n\n\n\n<p><strong>Expanding to new products while staying rooted in\ncommunity<\/strong><\/p>\n\n\n\n<p>Growth during a global pandemic may not seem intuitive, but for ImprintID it just felt right. <\/p>\n\n\n\n<p>\u201cWe recently released a line of apparel,\u201d says Poledor, \u201cand\nwe\u2019re excited to see where that takes us.\u201d <\/p>\n\n\n\n<p>Knowing the market\u2019s need for high-quality, affordable,\nbranded apparel options, they decided to go all-in. \u201cWe\u2019re adding t-shirts,\nlow-minimum apparel, tanks, polos\u2014all of the above! Especially now that it\u2019s\nspring.\u201d That means ImprintID can now outfit any company, in every season. <\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2021\/04\/Shirt-2.jpg\" alt=\"\" data-id=\"12037\" data-link=\"https:\/\/www.sageworld.com\/blog\/?attachment_id=12037\" class=\"wp-image-12037\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Shirt-2.jpg 500w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Shirt-2-150x150.jpg 150w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Shirt-2-300x300.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2021\/04\/Shirt-3.jpg\" alt=\"\" data-id=\"12038\" data-link=\"https:\/\/www.sageworld.com\/blog\/?attachment_id=12038\" class=\"wp-image-12038\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Shirt-3.jpg 500w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Shirt-3-150x150.jpg 150w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Shirt-3-300x300.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2021\/04\/Shirt.jpg\" alt=\"\" data-id=\"12039\" data-link=\"https:\/\/www.sageworld.com\/blog\/?attachment_id=12039\" class=\"wp-image-12039\" srcset=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Shirt.jpg 750w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Shirt-150x150.jpg 150w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Shirt-300x300.jpg 300w, https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Shirt-570x570.jpg 570w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p>With so much growth this year, the team has a lot to be proud of. From shifting to digital, pivoting to new products, to adapting their workflow to center around employee safety\u2014it\u2019s all important, but their impact on their local community may actually be their biggest win of all.<\/p>\n\n\n\n<p>\u201cDuring Covid, not only did we ensure that our co-workers and employees were safe, we also donated a lot of PPE products to local businesses, shelters, and schools in our area to be able to lessen the impact Covid had on our community,\u201d shared Poledor. \u201cWe\u2019re located in Virginia, so we, fortunately, didn\u2019t have severe shortages like New York or other major cities, but we did make sure that where there was a need, that we could step up and provide assistance that could help the community.\u201d<\/p>\n\n\n\n<p>By seeking out needs in their area and supplying donations to help solve them, they practiced action-oriented acts of goodwill. That\u2019s the kind of inspiring work that reminds us all to do more where we can. At ImprintID, Poledor said the company\u2019s senior leadership team reached out, made calls, and figured out what they could do to help, instead of waiting for their phone to ring. \u201cIt starts with looking around and being present in your community,\u201d says Poledor, \u201crather than saying \u2018someone else will take care of it.\u201d From hyper-local community work to international sourcing and shipping, what started as a tiny lanyard business sure has expanded its reach. It\u2019s safe to say that ImprintID has done more than left its mark on the promotional product industry: it\u2019s become a trusted leader in the space. <\/p>\n\n\n\n<p>To learn more about ImprintID visit <a href=\"http:\/\/www.imprintid.com\">www.imprintid.com<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"316\" src=\"https:\/\/www.sageworld.com\/blog\/wp-content\/uploads\/2021\/04\/Supplier_Store_May2021_V1_copy.jpg\" alt=\"\" class=\"wp-image-12052\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>When Amin Siddiqui launched a lanyard company from his bedroom in 2007, he hoped for it to someday make a name in the promotional product industry. Now, ImprintID has grown and evolved into a full-service, promo and branding business with an impressively vast catalog of available products. From tech to apparel, drinkware to bags, PPE [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":12046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1007],"tags":[701,953,1002,1362,1085,915,1334,20,268,664,787,1156],"class_list":["post-12025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-apparel","tag-bags","tag-lanyards","tag-masks","tag-ppe-products","tag-promotional-product-supplier","tag-promotional-product-suppliers","tag-promotional-products","tag-promotional-products-professionals","tag-supplier-spotlight","tag-tech-products","tag-virtual-tradeshow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Supplier Spotlight: From Product Leaders to Community Leaders - SAGE Blog<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Supplier Spotlight: From Product Leaders to Community Leaders - SAGE Blog\" \/>\r\n<meta property=\"og:description\" content=\"When Amin Siddiqui launched a lanyard company from his bedroom in 2007, he hoped for it to someday make a name in the promotional product industry. Now, ImprintID has grown and evolved into a full-service, promo and branding business with an impressively vast catalog of available products. From tech to apparel, drinkware to bags, PPE [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/\" \/>\r\n<meta property=\"og:site_name\" content=\"SAGE Blog\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SAGEQTI\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-04-30T15:00:06+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2021-04-30T22:11:14+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Supplier-Spotlight_ImprintID-1.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"700\" \/>\r\n\t<meta property=\"og:image:height\" content=\"263\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Jamie Laughlin\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Laughlin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/\"},\"author\":{\"name\":\"Jamie Laughlin\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/#\/schema\/person\/24a98f2065d599753e0ee4c273e9f3f7\"},\"headline\":\"Supplier Spotlight: From Product Leaders to Community Leaders\",\"datePublished\":\"2021-04-30T15:00:06+00:00\",\"dateModified\":\"2021-04-30T22:11:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/\"},\"wordCount\":1123,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Supplier-Spotlight_ImprintID-1.jpg\",\"keywords\":[\"apparel\",\"bags\",\"lanyards\",\"masks\",\"PPE Products\",\"promotional product supplier\",\"promotional product suppliers\",\"promotional products\",\"promotional products professionals\",\"Supplier Spotlight\",\"tech products\",\"Virtual Tradeshow\"],\"articleSection\":[\"Supplier Spotlight\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/\",\"url\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/\",\"name\":\"Supplier Spotlight: From Product Leaders to Community Leaders - SAGE Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Supplier-Spotlight_ImprintID-1.jpg\",\"datePublished\":\"2021-04-30T15:00:06+00:00\",\"dateModified\":\"2021-04-30T22:11:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/#primaryimage\",\"url\":\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Supplier-Spotlight_ImprintID-1.jpg\",\"contentUrl\":\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Supplier-Spotlight_ImprintID-1.jpg\",\"width\":700,\"height\":263},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sageworld.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Supplier Spotlight: From Product Leaders to Community Leaders\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/#website\",\"url\":\"https:\/\/www.sageworld.com\/resources\/\",\"name\":\"SAGE Blog\",\"description\":\"Weekly articles include trending marketing and sales strategies, galleries of fresh product inspiration, productivity tips, and industry-specific business advice to keep promotional product professionals competitive.\",\"publisher\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sageworld.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/#organization\",\"name\":\"SAGE Blog\",\"url\":\"https:\/\/www.sageworld.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/08\/sage.jpg\",\"contentUrl\":\"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/08\/sage.jpg\",\"width\":199,\"height\":71,\"caption\":\"SAGE Blog\"},\"image\":{\"@id\":\"https:\/\/www.sageworld.com\/resources\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SAGEQTI\",\"http:\/\/instagram.com\/sage_qti\",\"http:\/\/www.linkedin.com\/company\/sage-quick-technologies\",\"https:\/\/www.youtube.com\/channel\/UC_r2tTz4nd-OpWo2nOZeOiQ\/videos\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/#\/schema\/person\/24a98f2065d599753e0ee4c273e9f3f7\",\"name\":\"Jamie Laughlin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sageworld.com\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9507f81be96b9895457c50072f95e83a8c87fa15da8dfd38d9242395c5a4c34e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9507f81be96b9895457c50072f95e83a8c87fa15da8dfd38d9242395c5a4c34e?s=96&d=mm&r=g\",\"caption\":\"Jamie Laughlin\"}}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Supplier Spotlight: From Product Leaders to Community Leaders - SAGE Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/","og_locale":"en_US","og_type":"article","og_title":"Supplier Spotlight: From Product Leaders to Community Leaders - SAGE Blog","og_description":"When Amin Siddiqui launched a lanyard company from his bedroom in 2007, he hoped for it to someday make a name in the promotional product industry. Now, ImprintID has grown and evolved into a full-service, promo and branding business with an impressively vast catalog of available products. From tech to apparel, drinkware to bags, PPE [&hellip;]","og_url":"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/","og_site_name":"SAGE Blog","article_publisher":"https:\/\/www.facebook.com\/SAGEQTI","article_published_time":"2021-04-30T15:00:06+00:00","article_modified_time":"2021-04-30T22:11:14+00:00","og_image":[{"width":700,"height":263,"url":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Supplier-Spotlight_ImprintID-1.jpg","type":"image\/jpeg"}],"author":"Jamie Laughlin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jamie Laughlin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/#article","isPartOf":{"@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/"},"author":{"name":"Jamie Laughlin","@id":"https:\/\/www.sageworld.com\/resources\/#\/schema\/person\/24a98f2065d599753e0ee4c273e9f3f7"},"headline":"Supplier Spotlight: From Product Leaders to Community Leaders","datePublished":"2021-04-30T15:00:06+00:00","dateModified":"2021-04-30T22:11:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/"},"wordCount":1123,"commentCount":0,"publisher":{"@id":"https:\/\/www.sageworld.com\/resources\/#organization"},"image":{"@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Supplier-Spotlight_ImprintID-1.jpg","keywords":["apparel","bags","lanyards","masks","PPE Products","promotional product supplier","promotional product suppliers","promotional products","promotional products professionals","Supplier Spotlight","tech products","Virtual Tradeshow"],"articleSection":["Supplier Spotlight"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/","url":"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/","name":"Supplier Spotlight: From Product Leaders to Community Leaders - SAGE Blog","isPartOf":{"@id":"https:\/\/www.sageworld.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/#primaryimage"},"image":{"@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Supplier-Spotlight_ImprintID-1.jpg","datePublished":"2021-04-30T15:00:06+00:00","dateModified":"2021-04-30T22:11:14+00:00","breadcrumb":{"@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/#primaryimage","url":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Supplier-Spotlight_ImprintID-1.jpg","contentUrl":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2021\/04\/Supplier-Spotlight_ImprintID-1.jpg","width":700,"height":263},{"@type":"BreadcrumbList","@id":"https:\/\/www.sageworld.com\/resources\/index.php\/2021\/04\/30\/supplier-spotlight-from-product-leaders-to-community-leaders\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sageworld.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Supplier Spotlight: From Product Leaders to Community Leaders"}]},{"@type":"WebSite","@id":"https:\/\/www.sageworld.com\/resources\/#website","url":"https:\/\/www.sageworld.com\/resources\/","name":"SAGE Blog","description":"Weekly articles include trending marketing and sales strategies, galleries of fresh product inspiration, productivity tips, and industry-specific business advice to keep promotional product professionals competitive.","publisher":{"@id":"https:\/\/www.sageworld.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sageworld.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.sageworld.com\/resources\/#organization","name":"SAGE Blog","url":"https:\/\/www.sageworld.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sageworld.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/08\/sage.jpg","contentUrl":"https:\/\/www.sageworld.com\/resources\/wp-content\/uploads\/2024\/08\/sage.jpg","width":199,"height":71,"caption":"SAGE Blog"},"image":{"@id":"https:\/\/www.sageworld.com\/resources\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SAGEQTI","http:\/\/instagram.com\/sage_qti","http:\/\/www.linkedin.com\/company\/sage-quick-technologies","https:\/\/www.youtube.com\/channel\/UC_r2tTz4nd-OpWo2nOZeOiQ\/videos"]},{"@type":"Person","@id":"https:\/\/www.sageworld.com\/resources\/#\/schema\/person\/24a98f2065d599753e0ee4c273e9f3f7","name":"Jamie Laughlin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sageworld.com\/resources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9507f81be96b9895457c50072f95e83a8c87fa15da8dfd38d9242395c5a4c34e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9507f81be96b9895457c50072f95e83a8c87fa15da8dfd38d9242395c5a4c34e?s=96&d=mm&r=g","caption":"Jamie Laughlin"}}]}},"_links":{"self":[{"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/posts\/12025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/comments?post=12025"}],"version-history":[{"count":5,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/posts\/12025\/revisions"}],"predecessor-version":[{"id":12053,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/posts\/12025\/revisions\/12053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/media\/12046"}],"wp:attachment":[{"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/media?parent=12025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/categories?post=12025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sageworld.com\/resources\/index.php\/wp-json\/wp\/v2\/tags?post=12025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}